Kajabi vs Teachable (2026): All-in-One or Course-First?
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Kajabi vs Teachable is a choice between two ways to sell knowledge online. Kajabi is an all-in-one creator platform: courses, coaching, community, website, funnels and email in one subscription. Teachable is an online course platform: it hosts your lessons, takes payment and gives each student a login, with fewer marketing tools and a much lower price.
The short answer
Choose Teachable if you mainly sell courses, coaching or downloads. Builder costs $828 a year billed yearly, takes 0% of sales on Teachable Payments and allows 10 products.
Choose Kajabi if you will use its website, funnels, unlimited email and community instead of paying for separate tools. Basic costs $1,716 a year billed yearly, with no revenue share.
Kajabi vs Teachable at a glance
 Kajabi |  Teachable | |
|---|---|---|
| Cheapest plan | Basic: $179/mo, or $143/mo billed yearly ($1,716 a year) | Starter: $39/mo, or $29/mo billed yearly ($348 a year) |
| Free plan / trial | No free plan. 14-day trial on the pricing page (the homepage form said 30 days on Oct 26) | No free plan. 7-day trial on the plan cards (a pop-up on the same page offered 30 days) |
| Money-back guarantee | 30 days on every plan | 30 days on every plan |
| Platform fee per sale | 0% on every plan | 7.5% on Starter; 0% from Builder with Teachable Payments |
| Card processing (US card) | 2.9% + 30¢ on Basic, 2.8% on Growth, 2.7% on Pro (each + 30¢) | 2.9% + 30¢ on every plan |
| Products | 5 on Basic, 50 on Growth, unlimited on Pro | 5 on Starter, 10 on Builder, 50 on Growth |
| Contacts / students | 2,500 contacts on Basic, 25,000 on Growth, 100,000 on Pro | Unlimited students on every self-serve plan |
| Admin users | 2 on Basic, 11 on Growth, 26 on Pro | 1 on Starter and Builder, 5 on Growth |
| Email marketing | Unlimited email sends on every plan | Built-in email marketing on every plan |
| Website, landing pages, funnels | Website with custom domain plus unlimited landing pages and funnels on every plan | Not listed as plan features (your school has its own pages) |
| Community | Every plan (3 on Pro) | Builder and up |
| Your own affiliate program | Growth and up | Builder and up |
| Remove platform branding | Growth ($199/mo billed yearly) | Growth ($139/mo billed yearly) |
| Mobile app | Kajabi app for customers on every plan; your own branded App Store app on Pro | iOS and Android student apps on every plan |
From each vendor’s pricing page, read from a US connection on October 28, 2026, and their help centers (checked October 26, 2026). List prices in US dollars before tax.
Kajabi vs Teachable pricing
Both sell three self-serve plans; Teachable adds a quote-only Custom plan. Kajabi’s cheapest plan costs about five times Teachable’s on yearly billing, so the question is whether Kajabi’s extra tools replace bills you would pay anyway.
| Plan | Billed monthly | Billed yearly (per month) | Yearly total | Main limits |
|---|---|---|---|---|
| Teachable Starter | $39 | $29 | $348 | 5 products, 1 admin, 7.5% fee per sale |
| Teachable Builder | $89 | $69 | $828 | 10 products, 0% fee, community, affiliates |
| Teachable Growth | $189 | $139 | $1,668 | 50 products, 5 admins, certificates, no branding |
| Kajabi Basic | $179 | $143 | $1,716 | 5 products, 2,500 contacts, 2 admins, no AI credits |
| Kajabi Growth | $249 | $199 | $2,388 | 50 products, 25,000 contacts, 11 admins, affiliates, no branding |
| Kajabi Pro | $499 | $399 | $4,788 | Unlimited products, 100,000 contacts, 3 websites, branded app |
Yearly billing saves $120, $240 and $600 on Teachable’s plans and $432, $600 and $1,200 on Kajabi’s, matching what each pricing page prints. Kajabi extra contacts: $125/mo per 25,000.
Fees: what you keep from a $100 sale
Two charges can come out of a sale. A platform fee is the cut the course platform takes. Processing is what it costs to move the card payment. Kajabi charges no platform fee on any plan; Teachable charges one only on Starter.
| One $100 sale, US card | You keep |
|---|---|
| Teachable Starter | $89.30 |
| Teachable Builder or Growth | $96.80 |
| Kajabi Basic | $96.80 |
| Kajabi Growth | $96.90 |
| Kajabi Pro | $97.00 |
Our arithmetic from published rates, using each platform’s own checkout (Teachable Payments, Kajabi Payments) for a US business. Before tax, refunds and chargebacks. Teachable charges 3.9% + 30¢ for international cards and 3.49% + 49¢ for US PayPal; Kajabi’s rates vary by country.
Your own processor changes the maths on Kajabi. Where Kajabi Payments is offered and you use another processor (PayPal excluded), Kajabi adds 2% on Basic, 1% on Growth and 0.5% on Pro, on top of that processor’s fees.
What a year costs at three sales levels
Assumptions: you sell a $100 course to US card buyers, pay yearly and use each platform’s own payments. Totals add the plan, any platform fee and card processing.
| Plan | 5 sales a month ($6,000/yr) | 20 sales a month ($24,000/yr) | 50 sales a month ($60,000/yr) |
|---|---|---|---|
| Teachable Starter | $990 | $2,916 | $6,768 |
| Teachable Builder | $1,020 | $1,596 | $2,748 |
| Kajabi Basic | $1,908 | $2,484 | $3,636 |
| Kajabi Growth | $2,574 | $3,132 | $4,248 |
Example: Teachable Starter at 20 sales a month = $348 plan + $1,800 fee (7.5% of $24,000) + $768 processing (240 × $3.20) = $2,916. Kajabi Growth processing is $3.10 per $100 sale.
What the table shows: Teachable Builder and Kajabi Basic both take 0% and charge the same US card rate, so Builder stays $888 a year cheaper ($1,080 on monthly billing) whatever you sell. Teachable Starter is cheapest only at low volume: Builder overtakes it above about $533 a month in sales, and even Kajabi Basic beats Starter above about $1,520 a month. Kajabi earns its price only if its website, funnels, email and community replace tools you would otherwise pay for.
Courses, coaching and the student experience
- Kajabi lists self-paced courses and coaching programs on every plan, live cohort courses from Growth, plus podcasts, paid newsletters and downloads. Customers use the Kajabi app on iPhone and Android on every plan; your own branded App Store app needs Pro. AI credits start on Growth (500 a month).
- Teachable lists video lessons, drip content (lessons released over time), quizzes, memberships and student iOS and Android apps on every plan, with Create with AI for outlines and quizzes. Course certificates and free subtitles and translations are on Growth.
Both cap what you can sell. Kajabi Basic and Teachable Starter allow 5 products each; Teachable counts every published course, coaching offer or download as one, but not memberships or bundles. Teachable Builder allows 10 products for less than Kajabi Basic costs.
Marketing tools: website, funnels and email
This is the real difference. Kajabi includes a website with a custom domain, unlimited landing pages and funnels, unlimited email sends and basic automations on every plan, with advanced automations and your own affiliate program from Growth. The limit to watch is contacts: 2,500 on Basic.
Teachable lists built-in email marketing, upsells and cart recovery on every plan, an affiliate program from Builder, and 1, 3 or 5 third-party integrations by plan. Its plans don’t list landing pages or funnels, so creators who want a full marketing site often pair it with other tools. Teachable Payments also handles U.S. sales tax, VAT and GST from Builder.
Who should pick which
Kajabi
Who it’s for: creators running a business around their content, with a website, email list, funnels, community and several team members, who want one login and one bill instead of four tools.
Skip it if: you sell one or two courses and already have a website and email tool, or your budget is under about $100 a month.
Teachable
Who it’s for: coaches and creators who sell a handful of courses, coaching packages or downloads and want unlimited students and student apps at a low price.
Skip it if: you need more than one admin below Growth, a built-in funnel builder, or more than 50 products.
| If you are… | Pick | Why |
|---|---|---|
| Testing your first course on a small budget | Teachable Starter | $348 a year; the 7.5% fee is small at low sales |
| Selling more than about $550 a month | Teachable Builder | 0% fee and $888 a year less than Kajabi Basic |
| Replacing a website, email tool and community app | Kajabi Basic or Growth | All included in one plan |
| Running a team of 5+ people | Kajabi Growth | 11 admin users vs 5 on Teachable Growth |
| Building a library of many courses | Thinkific | Unlimited courses on every plan |
How we compared them
We compared published plans, limits and fees from each vendor’s pricing page, read from a US connection on October 28, 2026, and their help centers. The fee and yearly-cost tables are our own arithmetic from those rates. We haven’t built or sold a course on either platform hands-on yet, so we can’t rate video quality, support or checkout conversion. Both offer a free trial: build one lesson in each before you pay.
Other options
If neither fits, Thinkific offers unlimited courses and no platform fee on its own payments, and LearnWorlds adds interactive video and SCORM. See our Kajabi alternatives and Teachable alternatives guides, the Teachable vs Thinkific comparison, our guide to selling courses on Teachable, or the full list of online course platforms in the online courses category.
FAQ
Is Kajabi better than Teachable?
Not for everyone. Kajabi covers more jobs in one bill: website, landing pages, funnels, unlimited email sends and a community on every plan. Teachable is a course platform first and costs less: Builder is $828 a year billed yearly against $1,716 for Kajabi Basic. If you would pay for separate website and email tools anyway, Kajabi can make sense; if you mainly sell courses, Teachable usually costs less.
Which is cheaper, Kajabi or Teachable?
Teachable. Billed yearly, Teachable Starter is $29/mo and Builder $69/mo, against $143/mo for Kajabi Basic (prices checked October 28, 2026). Teachable Starter adds a 7.5% fee per sale, so above about $1,520 a month in sales Kajabi Basic costs less than Starter, but Teachable Builder stays $888 a year cheaper than Kajabi Basic at any sales level.
Does Teachable or Kajabi take a cut of sales?
Kajabi takes no revenue share on any plan. Teachable takes 7.5% of each sale on Starter and 0% on Builder, Growth and Custom with Teachable Payments. Both charge card processing on top: 2.9% + 30¢ for US cards on Teachable and Kajabi Basic, slightly less on Kajabi Growth and Pro.
Can I switch from Teachable to Kajabi (or back)?
Yes, but neither pricing page lists a one-click migration, so plan for manual work: download your videos and student or contact lists, rebuild sales pages and re-create subscriptions. When you cancel, Kajabi takes your site offline at the end of the billing period, and Teachable takes your school offline at the end of the cycle. On both, cancel customer subscriptions yourself.
Do Kajabi and Teachable have free trials?
Both offer a trial but no free plan. On October 28, 2026, Kajabi's pricing page said 14 days free (its homepage form said 30 days on Oct 26), and Teachable's plan cards said 7 days while a pop-up offered 30. Both list a 30-day money-back guarantee.
Which is better for coaches?
Both sell coaching. Teachable counts each coaching offer as one product (5 on Starter, 10 on Builder). Kajabi lists coaching programs on every plan and adds unlimited email, funnels and a community, which helps if coaching is sold through a funnel. On a tight budget, Teachable Builder at $69/mo billed yearly is the cheaper starting point.
Which has better email marketing?
Both list built-in email marketing. Kajabi states unlimited email sends on every plan, with 2,500 contacts on Basic and 25,000 on Growth; extra contacts cost $125/mo per 25,000. Teachable lists built-in email marketing on every plan without stating send or contact limits on its pricing page, so check the details if email is your main channel.
Sources
Pricing pages checked October 28, 2026; help-center articles checked October 26, 2026.