How we review AI tools

Choosing an AI tool usually means reading a dozen pages that all say the same thing. We try to give you less to read and more you can rely on. This page explains exactly where our facts come from and what we do when we can’t confirm something.

1. Where our facts come from

We use the vendor’s own pages, in this order:

1. The pricing page for plan names, prices, limits and trial terms.
2. The help center and documentation for how credits, seats, AI usage and cancellations work.
3. The product homepage for what the tool is for and the channels or features it supports.

We don’t use third-party review sites or other comparison blogs as a source for facts. Every page lists the official pages we read and the date we read them.

2. How we read prices

• US prices. We read pricing pages from a US connection, because many vendors show lower regional prices or local currencies elsewhere.
• Monthly vs yearly. We list both when the page shows both. If a page only says “save 20% yearly” without the number, we leave the yearly price blank instead of calculating it.
• Promotions. Temporary discounts are labelled as such, next to the list price.
• Dates. Each price shows when we last checked it. Right now 104 of the 111 tools listed have prices we read on the official pricing page; tools sold only through sales say “Custom pricing”.

3. How we work out costs

A plan price rarely tells you what you’ll pay. When a tool charges per seat, per credit, per contact or per AI answer, we build a simple example, such as “3 people and 300 AI answers a month”, and multiply published list prices. We state the assumptions, use prices before tax, and don’t include discounts you’d have to negotiate.

4. Which tools we include

• Tools that do the job the page is about, with a public website and pricing we can read.
• When a well-known tool is missing, we say why on the page, for example when its pricing page showed no numbers or only euros when we checked.
• Being an affiliate partner never gets a tool onto a page, and not being one never keeps it off.

5. What “tested” means here

We only say we’ve tested a tool when someone on our team has used it on a real task. We haven’t tested the tools on this site hands-on, so our pages are based on official information, and they say so. Where quality matters, such as how natural an AI voice sounds, we point you to the free plan or trial so you can judge with your own material.

6. How we order tools

On category pages tools are listed alphabetically. On “best” and comparison pages we pick a tool for a specific situation (a budget, a channel, a team size) and explain the reason next to it. We don’t publish overall scores or star ratings.

7. Updates and corrections

AI tools change plans often. We re-read the pricing page whenever we update a page. When a vendor changes something that affects our advice, we fix every page that mentions it and update the date. Each page shows when it was last updated.

If you see a price or plan detail that no longer matches the vendor’s page, email [email protected] with the page link. We re-check it against the official pricing page and correct it.

Affiliate links

Some tools pay us a commission when you sign up through our links. That never decides whether a tool is listed, where it appears, or what we say about it. Tools without an affiliate program are listed the same way. Read the full disclosure.