What does Semrush do?
Semrush is an all-in-one search marketing platform. Its SEO toolkit covers keyword research, rank tracking, site audits, backlinks and competitor research, and its SEO + AI Search plans add tracking of how often your brand shows up in AI answers.
- Keyword research. Finds the keywords people search for and shows difficulty and traffic potential.
- Rank tracking. Tracks keyword positions daily by location, device and search engine.
- AI visibility. Shows how often your brand appears in answers from ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews (on the SEO + AI Search plans).
- Prompt research. Finds the prompts your audience uses in AI assistants.
- Competitor analysis. Shows where competitors get traffic, which keywords they rank for and how they get cited by AI.
- Site audit. Crawls your site for technical issues that hurt search and AI visibility.
- Backlink analysis. Analyzes the links pointing to a site and the sources AI tools cite when they mention a brand.
Who is Semrush for?
Semrush is a good fit if you're a website owner, an affiliate marketer, an SEO specialist or a business owner, and you need help ranking on Google or getting cited by AI.
How much does Semrush cost?
Semrush starts at $139/mo. It also has a free plan. Its pricing page lists a free trial. We checked this on Oct 10, 2026 on the official pricing page.
- Starts at
- $139/mo
- Free plan
- Yes
- Free trial
- 7 days
SEO plan, billed monthly. $117.33/mo billed annually. Free plan is limited to 1 demo project and 10 reports a day.
Semrush plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0 | $0 | 1 demo project, 10 reports a day, no credit card needed |
| SEO | $139/mo | $117.33/mo | 5 websites, 500 keywords tracked daily |
| Starter (SEO + AI Search) | $199/mo | $165.17/mo | 5 websites, 500 keywords, 50 AI prompts tracked daily |
| Pro+ (SEO + AI Search) | $299/mo | $248.17/mo | 15 websites, 1,500 keywords, 100 AI prompts tracked daily |
| Advanced (SEO + AI Search) | $549/mo | $455.67/mo | 40 websites, 5,000 keywords, 200 AI prompts tracked daily |
| Enterprise | Custom | Custom | Custom pricing and limits |
Extra users start at $45/mo each. Some extras, such as Lead Generation ($90/mo), are paid add-ons.
Checked Oct 10, 2026 on Semrush's pricing page. Prices change often, so confirm before you buy.
Semrush pros and cons
What stands out
- Free plan, no credit card needed
- 7-day free trial on paid plans
- Annual billing cuts the SEO plan from $139 to $117.33 a month
- AI answer tracking is built into the SEO + AI Search plans
Watch out for
- Plans with AI prompt tracking start at $199/mo
- Extra users cost from $45/mo each
- Monthly subscriptions aren't refundable; the 7-day money-back guarantee covers first annual purchases only
Based on Semrush's own pages, not hands-on testing.
What are the alternatives to Semrush?
We list 6 other AI SEO & AEO tools: Frase, Otterly.ai, Peec AI, Profound, SE Ranking, Surfer SEO. Each one below shows its starting price and when you might pick it instead.
Profound · Custom pricingChoose Profound if you'd like a second option to compare for ranking on Google.
Compared in
Semrush FAQ
Does Semrush have a free plan?
Yes. The free plan costs $0, needs no credit card, and includes 1 demo project and 10 reports a day.
Is there a Semrush free trial?
Yes, a 7-day free trial. You're charged automatically when it ends unless you cancel first.
Can I get a refund from Semrush?
Semrush offers a one-time 7-day money-back guarantee on first annual purchases. Month-to-month subscriptions aren't refundable.
Sources and how we checked
- Official pricing page, checked Oct 10, 2026
- Official website
- Semrush features, checked Oct 10, 2026
- Semrush cancellation and refund policy, checked Oct 10, 2026