AI Tools For Me

Semrush Pricing, Plans & Alternatives

All-in-one SEO platform for keyword research, site audits, rank tracking and competitor analysis, with AI search visibility tracking.

From $139/moFree planAI SEO & AEO

This profile is based on Semrush's official website, pricing page and help docs, checked Oct 24, 2026. We haven't tested Semrush hands-on yet.

Screenshot of the Semrush homepage
Semrush homepage, captured Oct 10, 2026. The live site may look different.

What does Semrush do?

Semrush is an all-in-one search marketing platform for keyword research, rank tracking, site audits, backlinks and AI answer tracking. Pricing: the free plan is $0, the SEO plan $139/mo ($117.33/mo billed yearly), and the SEO + AI Search plans $199/mo (Starter) or $299/mo (Pro+); Advanced is custom-priced. The AI Visibility Toolkit alone costs $99/mo.

  • Keyword research. Finds the keywords people search for and shows difficulty and traffic potential.
  • Rank tracking. Tracks keyword positions daily by location, device and search engine.
  • AI visibility. Shows how often your brand appears in answers from ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews (on the SEO + AI Search plans).
  • AI Visibility Toolkit. Semrush's AI search product. It reports an AI Visibility Score, share of voice, sentiment and daily prompt tracking, plus prompt research and an AI search site audit. Semrush's help center lists ChatGPT, Gemini, Google AI Mode and AI Overviews among the platforms it covers. Sold alone for $99/mo with 25 tracked prompts, or bundled into the SEO + AI Search plans with 50 (Starter) or 100 (Pro+) prompts.
  • Prompt research. Finds the prompts your audience uses in AI assistants.
  • Competitor analysis. Shows where competitors get traffic, which keywords they rank for and how they get cited by AI.
  • Site audit. Crawls your site for technical issues that hurt search and AI visibility.
  • Backlink analysis. Analyzes the links pointing to a site and the sources AI tools cite when they mention a brand.

Who is Semrush for?

Semrush is a good fit if you're a website owner, an affiliate marketer, an SEO specialist or a business owner, and you need help ranking on Google or getting cited by AI.

How much does Semrush cost?

Semrush starts at $139/mo. It also has a free plan. Its pricing page lists a free trial. We checked this on Oct 24, 2026 on the official pricing page.

Starts at
$139/mo
Free plan
Yes
Free trial
7 days

SEO plan, billed monthly. $117.33/mo billed annually. Free plan is limited to 1 demo project and 10 reports a day.

Semrush plans compared

PlanBilled monthlyBilled yearlyWhat you get
Free$0$01 demo project, 10 reports a day, no credit card needed
SEO$139/mo$117.33/mo5 websites, 500 keywords tracked daily
Starter (SEO + AI Search)$199/mo$165.17/mo5 websites, 500 keywords, 50 AI prompts tracked daily
Pro+ (SEO + AI Search)$299/mo$248.17/mo15 websites, 1,500 keywords, 100 AI prompts tracked daily
Advanced (SEO + AI Search)CustomCustomCustom pricing; unlimited AI prompts tracked daily (pricing page, 2026-10-15)
EnterpriseCustomCustomCustom pricing and limits

Extra users start at $45/mo each. Some extras, such as Lead Generation ($90/mo), are paid add-ons.

Checked Oct 24, 2026 on Semrush's pricing page. Prices change often, so confirm before you buy.

Semrush pros and cons

What stands out

  • Free plan, no credit card needed
  • 7-day free trial on paid plans
  • Annual billing cuts the SEO plan from $139 to $117.33 a month
  • AI answer tracking is built into the SEO + AI Search plans
  • The AI Visibility Toolkit can be bought on its own for $99/mo, without an SEO plan
  • The free plan includes basic AI visibility checks: AI mentions, citations and a visibility score

Watch out for

  • Plans with AI prompt tracking start at $199/mo
  • Extra users cost from $45/mo each
  • Monthly subscriptions aren't refundable; the 7-day money-back guarantee covers first annual purchases only
  • The standalone AI Visibility Toolkit tracks 25 prompts; 50 more cost $60/mo
  • Each extra team member on the standalone AI Visibility Toolkit needs its own $99/mo license, and it has no free trial
  • Advanced and Enterprise prices aren't published; you have to request a demo

Based on Semrush's own pages, not hands-on testing.

What are the alternatives to Semrush?

We list 11 other AI SEO & AEO tools: AgencyAnalytics, Ahrefs, Brand24, Frase, Otterly.ai, Peec AI, Profound, Rank Prompt, SE Ranking, Similarweb, Surfer SEO. Each one below shows its starting price and when you might pick it instead.

  • AgencyAnalytics · From $20/client/mo

    Choose AgencyAnalytics if you want a lower starting price ($20/client/mo vs $139/mo).

  • Ahrefs · From $29/mo

    Choose Ahrefs if you want a lower starting price ($29/mo vs $139/mo).

  • Brand24 · From $199/mo

    Choose Brand24 if you'd like a second option to compare for ranking on Google.

  • Frase · From $49/mo

    Choose Frase if you want a lower starting price ($49/mo vs $139/mo).

  • Otterly.ai · From $29/mo

    Choose Otterly.ai if you want a lower starting price ($29/mo vs $139/mo).

  • Peec AI · From $95/mo

    Choose Peec AI if you want a lower starting price ($95/mo vs $139/mo).

  • Profound · Custom pricing

    Choose Profound if you'd like a second option to compare for ranking on Google.

  • Rank Prompt · From $39/mo

    Choose Rank Prompt if you want a lower starting price ($39/mo vs $139/mo).

  • SE Ranking · From $129/mo

    Choose SE Ranking if you want a lower starting price ($129/mo vs $139/mo).

  • Similarweb · From $99/mo

    Choose Similarweb if you want a lower starting price ($99/mo vs $139/mo).

  • Surfer SEO · From $49/mo

    Choose Surfer SEO if you want a lower starting price ($49/mo vs $139/mo).

Semrush FAQ

How much does Semrush cost per month?

As of Oct 15, 2026: Free $0; SEO $139/mo ($117.33/mo billed yearly); Starter (SEO + AI Search) $199/mo ($165.17/mo yearly); Pro+ (SEO + AI Search) $299/mo ($248.17/mo yearly). Advanced and Enterprise are custom-priced. Extra users start at $45/mo each.

Which Semrush plan includes AI search tracking?

The SEO + AI Search plans: Starter tracks 50 AI prompts a day and Pro+ 100; Advanced lists unlimited prompts at a custom price. The SEO plan alone ($139/mo) covers Google rankings and AI Overview tracking on keywords, not a set number of AI prompts.

What is the Semrush AI Visibility Toolkit and how much does it cost?

It's Semrush's toolkit for measuring how your brand shows up in AI answers: visibility score, share of voice, sentiment, prompt research and daily prompt tracking. On its own it costs $99/mo with 25 tracked prompts; 50 extra prompts cost $60/mo. It has no free trial (Semrush help center, checked Oct 15, 2026).

Is the AI Visibility Toolkit included in Semrush plans?

Not in the SEO plan. It's bundled into the SEO + AI Search plans (Starter, Pro+ and Advanced), which Semrush's help center calls Semrush One. You can also add it to an existing annual SEO subscription for a prorated one-time fee.

Does the Semrush free plan include AI visibility?

Partly. The pricing page lists AI Visibility features on the free plan, and the help center says this covers AI mention, citation and visibility score checks plus an AI-readiness audit of up to 100 pages. Daily prompt tracking needs a paid toolkit or plan.

Is Semrush worth it for a small business or freelancer?

It depends on budget. Start with the free plan (10 reports a day) or the 7-day trial. At $139/mo the SEO plan is a real cost for one person; SE Ranking's Core plan is $129/mo with AI prompt tracking included. We haven't tested Semrush hands-on, so compare both trials before paying.

Does Semrush have a free plan?

Yes. The free plan costs $0, needs no credit card, and includes 1 demo project and 10 reports a day.

Is there a Semrush free trial?

Yes, a 7-day free trial. You're charged automatically when it ends unless you cancel first.

Can I get a refund from Semrush?

Semrush offers a one-time 7-day money-back guarantee on first annual purchases. Month-to-month subscriptions aren't refundable.

Sources and how we checked

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