What does Profound do?
Profound is an AI marketing platform for larger brands. It shows how AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews describe and cite your brand, and its AI agents draft marketing work for your team to approve.
- Answer engine insights. Shows how AI engines describe your brand and category, and which sources they cite.
- Prompt volumes. Estimates what real users ask AI assistants.
- Agent analytics. Reports how AI crawlers visit and cite your pages.
- ChatGPT Shopping tracking. Tracks product visibility in ChatGPT Shopping (Enterprise).
- AI Marketer agents. Agents find marketing tasks, draft the content and ask for approval.
Who is Profound for?
Profound is a good fit if you're an SEO specialist, and you need help getting cited by AI.
How much does Profound cost?
Profound doesn't publish prices for its paid plans. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 10, 2026 on the official pricing page.
- Starts at
- Custom pricing
- Free plan
- No
- Free trial
- 7 days, 50 prompts on 3 engines
The pricing page lists a free trial and a custom-priced Enterprise plan. It does not publish a price for paid plans.
Profound plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Free trial | $0 for 7 days | Not listed | 50 prompts run daily on ChatGPT, Gemini and AI Overviews; no history, exports or API |
| Enterprise | Custom | Custom | Custom pricing; up to 9 answer engines, unlimited seats, API, SSO, SOC 2 |
The pricing page doesn't publish a price for paid plans. A November 2025 Profound blog post priced an agency plan at $399/mo per client workspace; it isn't shown on the current pricing page.
Checked Oct 10, 2026 on Profound's pricing page. Prices change often, so confirm before you buy.
Profound pros and cons
What stands out
- 7-day free trial without booking a demo
- Unlimited seats, even on the trial
- Enterprise tracks up to 9 answer engines with API and SSO
Watch out for
- No published price for paid plans
- The trial covers 3 engines and has no history or exports
- Agent usage is credit-based
Based on Profound's own pages, not hands-on testing.
What are the alternatives to Profound?
We list 6 other AI SEO & AEO tools: Frase, Otterly.ai, Peec AI, SE Ranking, Semrush, Surfer SEO. Each one below shows its starting price and when you might pick it instead.
Otterly.ai · From $29/moChoose Otterly.ai if you'd like a second option to compare for getting cited by AI.
Peec AI · From $95/moChoose Peec AI if you'd like a second option to compare for getting cited by AI.
Compared in
Profound FAQ
Does Profound have a free plan?
No, but there's a 7-day free trial that runs 50 prompts daily on ChatGPT, Gemini and Google AI Overviews.
How much does Profound cost?
Profound doesn't publish prices for paid plans. Enterprise is quoted by its sales team.
Which AI engines does Profound track?
The trial covers 3 engines; Enterprise covers up to 9, including ChatGPT, Perplexity, Claude, Gemini, Copilot and Google AI Overviews.
Sources and how we checked
- Official pricing page, checked Oct 10, 2026
- Official website
- Profound blog: agencies, checked Oct 10, 2026