What does Frase do?
Frase is a content platform for SEO and AI search. It covers site audits, research, AI writing, optimization and publishing in one tool, and its Starter plan is built for one person running one site.
- SEO research and briefs. Researches a topic and turns the findings into a content brief.
- AI writing with brand voice. Drafts articles using your brand context so they keep a consistent voice.
- Content and GEO optimization. Scores pages and suggests changes for Google rankings and AI citations.
- AI visibility. Tracks where ChatGPT, Google AI, Perplexity, Claude and Gemini cite your site, depending on plan.
- Site audit and Content Guard. Finds content gaps and flags pages that are losing rankings.
- Publishing. Publishes to WordPress, Webflow, Sanity and Wix, or hosts content on FraseCMS.
Who is Frase for?
Frase is a good fit if you're a blogger, an affiliate marketer or an SEO specialist, and you need help ranking on Google or writing articles faster.
How much does Frase cost?
Frase starts at $49/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 10, 2026 on the official pricing page.
- Starts at
- $49/mo
- Free plan
- No
- Free trial
- 7 days, no credit card
Starter plan, billed monthly. $39/mo billed yearly.
Frase plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Starter | $49/mo | $39/mo | 1 seat, 1 site, 10 articles and 50 audit pages a month, AI visibility on ChatGPT and Google AI |
| Professional | $129/mo | $103/mo | 3 seats, 5 sites, 40 articles, 250 audit pages, adds Perplexity tracking and internal linking |
| Scale | $299/mo | $239/mo | 5 seats, 10 sites, 100 articles, 1,000 audit pages, adds Claude and Gemini tracking |
| Enterprise | Custom | Custom | Custom pricing, white-label reports, SSO |
Yearly billing saves 20%. Extra seats are $29/mo. Optional pay-as-you-go overages on Professional and Scale are off by default.
Checked Oct 10, 2026 on Frase's pricing page. Prices change often, so confirm before you buy.
Frase pros and cons
What stands out
- 7-day free trial, no credit card needed
- Starter stops at its limits instead of charging overages
- AI citation tracking built into every plan
Watch out for
- No free plan for the software
- Starter is limited to 1 seat, 1 site and 10 articles a month
- Perplexity, Claude and Gemini tracking needs Professional or Scale
Based on Frase's own pages, not hands-on testing.
What are the alternatives to Frase?
We list 6 other AI SEO & AEO tools: Otterly.ai, Peec AI, Profound, SE Ranking, Semrush, Surfer SEO. Each one below shows its starting price and when you might pick it instead.
Compared in
Frase FAQ
Does Frase have a free plan?
Not for the software. There's a 7-day free trial with no credit card. FraseCMS hosting has a free tier.
How much does Frase cost?
Starter is $49 billed monthly or $39 billed yearly. Professional is $129 or $103, and Scale is $299 or $239.
What happens if I go over my Frase limits?
Starter stops at its monthly limits. On Professional and Scale you can turn on pay-as-you-go overages, which are off by default.
Sources and how we checked
- Official pricing page, checked Oct 10, 2026
- Official website
- Frase homepage, checked Oct 10, 2026