What does Brand24 do?
Brand24 is an AI social listening tool that tracks mentions of your brand, competitors or keywords across social media, news, blogs, forums, podcasts and reviews, with sentiment analysis. Plans start at $199/mo billed yearly ($249 monthly) for 3 keywords. It suits marketing and PR teams; skip it if you only need AI-search tracking.
- Mention monitoring. Tracks keywords such as brand names and slogans across social networks, news, blogs, forums, videos, podcasts, newsletters and reviews; Brand24 cites 25M+ online sources.
- AI sentiment analysis. Sorts every mention as positive, negative or neutral so you can spot complaints and praise quickly. Included on all plans.
- AI Insights and Topic Analysis. Summaries of what's driving conversation and the topics people discuss, from Pro up (2 projects on Pro, more on Business).
- AI Brand Assistant. A chat assistant that answers questions about your project's data, listed on Pro and up.
- AI Visibility module. Measures how often and how high your brand appears in AI answers (ChatGPT, Gemini, Claude, Perplexity and others), with a Brand Score, median position and share of voice. Add-on on all plans.
- Reach and competitor benchmarks. Measures reach, engagement and share of voice and compares your brand with competitors.
- Reports and exports. Daily and weekly email reports plus Excel, PDF and PowerPoint exports, with advanced reports on Business.
- Mobile app, API and MCP. Web dashboard and mobile app; Pro and Business can add API access for an extra fee, and the plan table lists MCP access.
Who is Brand24 for?
Brand24 is a good fit if you're a business owner or an SEO specialist, and you need help getting cited by AI.
How much does Brand24 cost?
Brand24 starts at $199/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 29, 2026 on the official pricing page.
- Starts at
- $199/mo
- Free plan
- No
- Free trial
- 14 days, no credit card
Individual billed yearly ($249 billed monthly): 3 keywords, 2,000 mentions a month, 1 user, updates every 12 hours. Team is $299/mo yearly ($349 monthly) with 7 keywords, 10,000 mentions and unlimited users. The AI Visibility module is an add-on on every plan.
Brand24 plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Individual | $249/mo | $199/mo | 3 keywords, 2,000 mentions a month, 1 user, updates every 12 hours, AI sentiment analysis |
| Team | $349/mo | $299/mo | 7 keywords, 10,000 mentions a month, unlimited users, hourly updates, AI sentiment analysis, chat support |
| Pro | $499/mo | $399/mo | 12 keywords, 40,000 mentions a month, unlimited users, real-time updates, AI Insights and Topic Analysis for 2 projects, AI events detection, AI Brand Assistant, priority support; API for an extra fee |
| Business | $699/mo | $599/mo | 25 keywords, 100,000 mentions a month, unlimited users, real-time updates, AI Insights for 5 projects, unlimited Topic Analysis, advanced reports, client success lead; API for an extra fee |
| Enterprise | Not listed | From $1,499/mo | Custom keywords and mention limits, unlimited AI Insights and topics, dedicated consulting, AI Visibility module |
Checked on Oct 29, 2026 (USD, US connection). Yearly prices are per month, billed yearly, and you switch to yearly by contacting Brand24 after starting a trial. A year costs $2,388 vs $2,988 monthly on Individual (saves $600), $3,588 vs $4,188 on Team ($600), $4,788 vs $5,988 on Pro ($1,200) and $7,188 vs $8,388 on Business ($1,200). The page says yearly billing gives 'up to 3 months free'; the listed prices work out to between about 1.7 and 2.4 months. Mentions over your monthly limit are billed at overage rates the page doesn't list; going over the keyword limit isn't charged automatically. The AI Visibility module is listed as an add-on on every plan, without a price. Fees are generally non-refundable.
Checked Oct 29, 2026 on Brand24's pricing page. Prices change often, so confirm before you buy.
Brand24 pros and cons
What stands out
- 14-day free trial with no credit card
- Covers many source types, from X and TikTok to podcasts, newsletters and reviews
- Sentiment analysis is included on every plan
- Unlimited users from the Team plan up
- AI Visibility add-on tracks brand presence in AI answers alongside social mentions
- No long-term commitment on monthly plans
Watch out for
- Entry plan is $199/mo even billed yearly, and covers only 3 keywords
- Individual updates every 12 hours; real-time updates start at Pro ($399/mo yearly)
- Overage rates for extra mentions aren't listed on the pricing page
- AI Visibility module price isn't published
- Yearly billing needs a request to Brand24 rather than a checkout option
- Subscription fees are generally non-refundable
Based on Brand24's own pages, not hands-on testing.
What are the alternatives to Brand24?
We list 11 other AI SEO & AEO tools: AgencyAnalytics, Ahrefs, Frase, Otterly.ai, Peec AI, Profound, Rank Prompt, SE Ranking, Semrush, Similarweb, Surfer SEO. Each one below shows its starting price and when you might pick it instead.
AgencyAnalytics · From $20/client/moChoose AgencyAnalytics if you want a lower starting price ($20/client/mo vs $199/mo).
Profound · Custom pricingChoose Profound if you'd like a second option to compare for getting cited by AI.
Brand24 FAQ
How much does Brand24 cost?
As of Oct 29, 2026: Individual $249/mo ($199/mo billed yearly), Team $349/mo ($299), Pro $499/mo ($399) and Business $699/mo ($599). Enterprise starts at $1,499/mo billed yearly. Prices are in USD.
Does Brand24 have a free plan or trial?
There's no free plan, but there's a 14-day free trial and you don't need a credit card to start it.
What is a keyword in Brand24?
Any word or phrase you track, such as a brand name, product or slogan. Individual allows 3 keywords, Team 7, Pro 12 and Business 25. Going over doesn't add charges automatically; you upgrade or buy extra keywords.
What happens if I go over my mention limit?
Brand24 may keep collecting mentions and bill the extra at the overage rates in its price list or your account settings. The pricing page doesn't print those rates, so check them before you track a busy keyword.
Does Brand24 track ChatGPT and AI search?
Yes, with the AI Visibility module, an add-on on every plan. Brand24 says it measures how often and how prominently your brand appears in answers from models such as ChatGPT, Gemini, Claude and Perplexity. The add-on's price isn't published.
Can I pay for Brand24 yearly?
Yes. Start the free trial, then contact Brand24 to switch to a yearly plan. Yearly prices save $600 a year on Individual and Team and $1,200 on Pro and Business.
Can I cancel Brand24 anytime?
Yes. Brand24's FAQ says there's no long-term commitment. Fees already paid are generally non-refundable, except where the law requires otherwise or Brand24 agrees individually.
Is Brand24 worth it?
It's worth a look if you need to see what people say about your brand across social media, news and reviews, with sentiment, in one place. If you only want to track AI-search visibility, dedicated AEO tools start lower: Rank Prompt is $39/mo billed yearly (checked Oct 29, 2026), while Brand24's AI Visibility module is an add-on on top of a $199+ plan. We haven't tested Brand24 hands-on; this is based on its pricing and product pages.
Sources and how we checked
- Official pricing page, checked Oct 29, 2026
- Official website
- Brand24 AI Brand Visibility Tool (checked Oct 29, 2026), checked Oct 29, 2026
- Brand24 homepage (checked Oct 29, 2026), checked Oct 29, 2026