What does Similarweb do?
Similarweb estimates any website's traffic and marketing channels, and its self-service plans add SEO keyword data, ad intelligence and AI brand visibility tracking. The cheapest plan, AEO Intelligence, is $99/mo billed yearly ($129 monthly) for 150 tracked prompts. It suits marketers researching competitors; skip it if you only need your own site's analytics.
- Website traffic and engagement. Estimated visits, engagement and audience demographics for any website, so you can size up competitors you don't have analytics access to.
- Marketing channels. A breakdown of where a site's traffic comes from (search, direct, referral, social, ads), plus competitor alerts when something changes.
- AI brand visibility (AEO). Tracks up to 150 prompts to show how often your brand appears in AI answers, with sentiment and the sources AI tools cite.
- AI traffic. Shows how much traffic sites get from AI chatbots, part of every AEO plan.
- SEO toolkit. Organic search overview, keyword research, rank tracker, site audit and backlinks in the SEO & AEO bundles.
- Ad intelligence. Competitor creatives and campaigns, search and display ads, and estimated ad spend in the top self-service plan.
- AI Studio and AI agents. Natural-language questions, AI-generated dashboards and deep research reports, listed on business packages.
- API, data feeds and MCP. Real-time and bulk APIs, BI integrations, custom data feeds and MCP for AI workflows, sold with business packages or the standalone API.
Who is Similarweb for?
Similarweb is a good fit if you're an SEO specialist, a website owner or a business owner, and you need help ranking on Google or getting cited by AI.
How much does Similarweb cost?
Similarweb starts at $99/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 29, 2026 on the official pricing page.
- Starts at
- $99/mo
- Free plan
- No
- Free trial
- 7 days, card required
AEO Intelligence billed yearly ($129 billed monthly): 1 user, 150 tracked prompts, 3 months of history. Competitive Intelligence is $125/mo yearly ($199 monthly); the SEO & AEO bundle is $333/mo yearly ($399 monthly). Business plans are by quote.
Similarweb plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| AEO Intelligence | $129/mo | $99/mo | 1 user, 3 months of history, 150 tracked prompts, AI brand visibility, sentiment and citation analysis, AI traffic |
| Competitive Intelligence | $199/mo | $125/mo | 1 user, 3 months of history, website performance, traffic and engagement, audience demographics, marketing channels overview, competitor alerts |
| Competitive Intel & SEO & AEO | $399/mo | $333/mo | 1 user, 6 months of history, everything in Competitive Intelligence plus organic search overview, keyword research, rank tracker, site audit and backlinks, and AEO Intelligence with 150 tracked prompts |
| Competitive Intel, SEO & AEO & Ads | $649/mo | $542/mo | 1 user, 6 months of history, everything above plus ad intelligence: creative and campaign insights, search and display ads, advertiser demand signals, ad spend |
| Businesses & Enterprises | Not listed | Custom | Custom packages by quote: up to 37 months of history, AI Studio, API and data feeds, SSO, managed services |
Checked on Oct 29, 2026 (US connection; prices in $). Yearly prices are per month: AEO Intelligence $1,188 a year vs $1,548 monthly (saves $360), Competitive Intelligence $1,500 vs $2,388 ($888), the SEO & AEO bundle $3,996 vs $4,788 ($792) and the Ads bundle $6,504 vs $7,788 ($1,284). Every self-service plan is 1 user. To move to yearly billing you open a ticket with support. From a Vietnam connection the same page showed lower prices (for example $65/mo yearly for Competitive Intelligence), so prices vary by region; these are the US prices.
Checked Oct 29, 2026 on Similarweb's pricing page. Prices change often, so confirm before you buy.
Similarweb pros and cons
What stands out
- Covers traffic, SEO, ads and AI visibility of any website from one account
- AEO Intelligence at $99/mo yearly is a lower-cost way into AI brand tracking
- Self-service plans show prices; no sales call needed
- Free public tools give a high-level sample before you pay
- Entrepreneur plans can be cancelled from the subscription page and run to the end of the period
- Business packages add up to 37 months of history and an API
Watch out for
- Every self-service plan includes only 1 user
- History is limited to 3 or 6 months on self-service plans
- Free trial is 7 days and needs a card; you're billed automatically after it
- Yearly billing needs a support ticket rather than a checkout option
- Traffic numbers are estimates, so they won't match a site's own analytics
- Prices vary by region, so quotes you see elsewhere may differ
Based on Similarweb's own pages, not hands-on testing.
What are the alternatives to Similarweb?
We list 11 other AI SEO & AEO tools: AgencyAnalytics, Ahrefs, Brand24, Frase, Otterly.ai, Peec AI, Profound, Rank Prompt, SE Ranking, Semrush, Surfer SEO. Each one below shows its starting price and when you might pick it instead.
AgencyAnalytics · From $20/client/moChoose AgencyAnalytics if you want a lower starting price ($20/client/mo vs $99/mo).
Brand24 · From $199/moChoose Brand24 if you'd like a second option to compare for ranking on Google.
Profound · Custom pricingChoose Profound if you'd like a second option to compare for ranking on Google.
SE Ranking · From $129/moChoose SE Ranking if you'd like a second option to compare for ranking on Google.
Similarweb FAQ
How much does Similarweb cost?
As of Oct 29, 2026 (US prices): AEO Intelligence $129/mo ($99/mo billed yearly), Competitive Intelligence $199/mo ($125 yearly), Competitive Intel & SEO & AEO $399/mo ($333 yearly) and the bundle with Ads $649/mo ($542 yearly). Business and enterprise packages are custom.
Does Similarweb have a free trial?
Yes, 7 days. Similarweb's help center says the card you sign up with is charged automatically when the trial ends, so cancel before then if you don't want to pay. Trials cover Web, Retail or Sales Intelligence, and you can't switch type after starting.
Is Similarweb free?
Partly. The free data on similarweb.com is a high-level sample of traffic and rankings without deeper drill-downs. The full platform needs a paid plan.
Does Similarweb track AI search visibility?
Yes. AEO Intelligence tracks 150 prompts and reports AI brand visibility, sentiment, citations and AI traffic. It's sold alone from $99/mo yearly or bundled with SEO and competitive data from $333/mo yearly.
How accurate is Similarweb traffic data?
Similarweb says it combines real-user data and other signals, and publishes its methodology. Its own FAQ links an explainer on why its numbers can differ from Google Analytics, so treat them as estimates for comparing sites, not exact counts.
How do I switch Similarweb to yearly billing?
The pricing FAQ says to email [email protected] to open a ticket, and support moves you to yearly billing. Yearly prices are roughly 17% to 37% lower per month depending on the plan.
How do I cancel Similarweb?
On an entrepreneur (self-service) plan, cancel from the subscription page in the platform; you keep access until the period ends and it won't renew. Business contracts follow the terms in your contract.
Is Similarweb worth it?
It's useful if you need to see competitors' traffic sources, keywords or ads, which your own analytics can't show. If you only want AI-search tracking, AEO Intelligence is the cheapest entry, and dedicated AEO tools start lower still (Rank Prompt is $39/mo billed yearly, checked Oct 29, 2026). We haven't tested Similarweb hands-on; this is based on its pricing and help pages.
Sources and how we checked
- Official pricing page, checked Oct 29, 2026
- Official website
- Similarweb Web Intelligence pricing and FAQ (checked Oct 29, 2026), checked Oct 29, 2026
- Similarweb help: How to register for a free trial (checked Oct 29, 2026), checked Oct 29, 2026
- Similarweb homepage, checked Oct 29, 2026