What does Sellfy do?
Sellfy is a store builder for creators who sell digital downloads, subscriptions, physical products and print-on-demand merch, with 0% transaction fees on every plan and built-in email marketing. Its AI feature is an MCP server that lets Claude or ChatGPT manage your store. Plans start at $22/mo billed yearly ($29 monthly).
- Sellfy MCP for AI assistants. Connect your store to Claude, ChatGPT, Cursor, Perplexity and other assistants to list products, run discounts, draft emails and check sales; nothing publishes without your approval.
- Digital downloads. Sell files up to 10–20 GB depending on plan, delivered automatically after purchase.
- Subscriptions. Sell recurring memberships and content with automatic payments.
- Print-on-demand merch. Sell custom merch fulfilled by Sellfy, without holding stock.
- No-code store builder. Templates and a drag-and-drop editor, custom domain and custom code.
- Email marketing. Send campaigns to buyers using plan email credits (2,000 to 50,000).
- Upsells and cart abandonment. Recover carts and offer upsells on Business and Premium.
- Affiliate program. Let others promote your products for a commission (Business and Premium).
Who is Sellfy for?
Sellfy is a good fit if you're a course creator, a video creator or a business owner, and you need help selling online courses.
How much does Sellfy cost?
Sellfy starts at $22/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Nov 5, 2026 on the official pricing page.
- Starts at
- $22/mo
- Free plan
- No
- Free trial
- 14 days
Starter plan billed yearly ($29 billed monthly), for up to $10,000 in sales a year with 2,000 email credits. Business is $59/mo yearly ($79 monthly) up to $50,000; Premium $119 ($159) up to $200,000. 0% transaction fees on every plan; a 2% fee may apply to sales over your plan's cap. Checked Nov 5, 2026.
Sellfy plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Starter | $29/mo | $22/mo | Up to $10,000 in sales a year, unlimited products, 10 GB max file size, 2,000 email credits, custom domain, 0% transaction fees |
| Business | $79/mo | $59/mo | Up to $50,000 in sales a year, 15 GB files, 10,000 email credits, remove Sellfy branding, upselling, cart abandonment, affiliate program, product and store migration |
| Premium | $159/mo | $119/mo | Up to $200,000 in sales a year, 20 GB files, 50,000 email credits, priority support |
Checked Nov 5, 2026 with WebFetch from a US server on sellfy.com/pricing (prices shown in $). Yearly prices are per month, billed yearly; the page says yearly billing saves 25%. Each plan has an annual sales cap: if you pass it and don't upgrade, Sellfy may charge a 2% fee on further sales. Sellers above $200,000 a year are asked to contact Sellfy. Stripe and PayPal charge their own processing fees. All plans have a 14-day free trial (no card required, per the homepage) and a 30-day refund after upgrading. The Sellfy MCP server is included on every plan and the trial at no extra cost.
Checked Nov 5, 2026 on Sellfy's pricing page. Prices change often, so confirm before you buy.
Sellfy pros and cons
What stands out
- 0% transaction fees on every plan
- Digital, subscription, physical and print-on-demand products in one store
- MCP server for AI assistants included at no extra cost
- 14-day free trial with no card required
- Email marketing built in
Watch out for
- Annual sales caps per plan; a 2% fee may apply above the cap
- Starter keeps Sellfy branding and lacks upsells, cart recovery and affiliates
- No free plan
- No built-in AI writing or design tools; AI works through external assistants via MCP
- Pricing page lists no course-builder features (lessons, quizzes); it is built around products and subscriptions
Based on Sellfy's own pages, not hands-on testing.
What are the alternatives to Sellfy?
We list 6 other Online Course Platforms tools: FlexiQuiz, Kajabi, Kartra, LearnWorlds, Teachable, Thinkific. Each one below shows its starting price and when you might pick it instead.
Kajabi · From $143/moChoose Kajabi if you'd like a second option to compare for selling online courses.
LearnWorlds · From $24/moChoose LearnWorlds if you'd like a second option to compare for selling online courses.
Teachable · From $29/moChoose Teachable if you'd like a second option to compare for selling online courses.
Thinkific · From $82/moChoose Thinkific if you'd like a second option to compare for selling online courses.
Sellfy FAQ
How much does Sellfy cost?
Starter is $22/mo billed yearly or $29 monthly, Business $59 or $79, and Premium $119 or $159 (checked Nov 5, 2026).
Does Sellfy charge transaction fees?
No. Every plan has 0% Sellfy transaction fees; Stripe or PayPal charge their own processing fees.
Is there a sales limit on Sellfy?
Yes. Starter covers up to $10,000 in sales a year, Business $50,000 and Premium $200,000. If you pass the cap and don't upgrade, a 2% fee may apply.
Does Sellfy have a free trial?
Yes. All plans have a 14-day free trial, and the homepage says no card is required.
Does Sellfy have AI features?
Sellfy offers an MCP server that connects your store to AI assistants such as Claude and ChatGPT to manage products, discounts, emails and sales reports. It is included on every plan and the free trial.
What can I sell on Sellfy?
Digital downloads, subscriptions, physical products and print-on-demand merch.
Can I remove Sellfy branding?
Yes, on Business and Premium. Starter keeps the branding.
Can I get a refund?
The pricing page offers a full refund within 30 days of upgrading.
Sources and how we checked
- Official pricing page, checked Nov 5, 2026
- Official website
- Sellfy MCP (checked Nov 5, 2026), checked Nov 5, 2026
- Sellfy homepage (checked Nov 5, 2026), checked Nov 5, 2026