Brevo Alternatives (2026): 6 Options Compared on Price per Contact vs per Email
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Brevo (formerly Sendinblue) prices email marketing by how many emails you send each month, from $9 a month on Starter. Most alternatives price by how many contacts you have. Here are six Brevo alternatives, what each one charges, and two worked examples that show when per-email pricing wins and when it doesn’t.
The short answer
For deeper automation, pick ActiveCampaign ($15/mo billed yearly, 1,000 contacts). For a newsletter, start on Kit’s free plan (up to 10,000 subscribers). For webinars and courses, try GetResponse. For a small list on a tiny budget, Sender’s free plan covers 2,500 subscribers. Big lists emailed rarely are often cheapest on Brevo.
How Brevo charges
Brevo is an email, SMS and WhatsApp marketing platform with a built-in CRM. Its plans are priced by monthly email volume rather than list size, and yearly billing is 10% off.
| Brevo plan | Billed monthly | Billed yearly (total) | What you get |
|---|---|---|---|
| Free | $0 | $0 | Up to 300 emails a day; 1 marketing seat |
| Starter | $9 | $97 | 5,000 emails a month and 500 contacts at the entry tier; 1 seat; AI content generator; MCP for ChatGPT and Claude |
| Standard | $18 | $194 | Same entry tier; adds marketing automation, A/B testing, AI send-time optimization and 1 landing page |
| Professional | $499 | $5,389 | 150,000 emails a month, 2,000,000 contacts, 10 seats; adds WhatsApp and Aura AI segmentation |
| Enterprise | Sales | Sales | For 1M+ contacts; SSO, dedicated IP |
“Unlimited contacts” isn’t quite right, though. Brevo’s own machine-readable pricing file lists a contact limit for each email tier on Starter and Standard:
| Emails a month | Contact limit | Starter, billed monthly | Standard, billed monthly |
|---|---|---|---|
| 5,000 | 500 | $9 | $18 |
| 10,000 | 1,500 | $17 | $35 |
| 15,000 | 2,500 | $25 | $49 |
| 20,000 | 500,000 | $32 | $69 |
From the Brevo pricing page and brevo.com/pricing.md (USD, generated Sep 29, 2026; read from a US connection on November 9, 2026). Totals are the base plan plus Brevo’s listed email-credit price for that tier, added up by us. Professional allows 2,000,000 contacts on every tier.
Why people look for a Brevo alternative
- Small tiers cap your list. The $9 Starter tier covers 500 contacts. A 1,000-contact list needs the 10,000-email tier, at $17 a month.
- Automation starts on Standard. Marketing automation, A/B testing and AI send-time optimization need Standard ($18 a month and up).
- The big features sit on Professional. WhatsApp and Aura AI segmentation need Professional, from $499 a month.
- The free plan is daily-capped. Free sends up to 300 emails a day, so a single campaign to 1,000 people doesn’t fit.
- One seat on Starter. Brevo’s pricing file allows 1 marketing seat on Starter; extra marketing seats are $12 a month each where a plan allows them.
None of this makes Brevo a poor pick. For large lists that get only a few emails a month, its per-email pricing is hard to beat, as the second example below shows.
Brevo vs the alternatives at a glance
| Tool | Best for | Starts at | Priced by | Free option |
|---|---|---|---|---|
 Brevo | Big lists, few sends; SMS and WhatsApp | $9/mo billed monthly, 5,000 emails | Emails a month (with a contact limit per tier) | Free plan (300 emails a day) |
 ActiveCampaign | Automation and a CRM in one tool | $15/mo billed yearly, Starter at 1,000 contacts and 10,000 sends a month (no monthly price shown) | Per contact | 14-day trial, no credit card |
 Kit | Creators and newsletters | $33/mo billed yearly ($390/yr) or $39 billed monthly, Creator at 1,000 subscribers | Per subscriber | Free plan up to 10,000 subscribers; 14-day trial on Creator and Pro |
 GetResponse | Email plus webinars and landing pages | $15.58/mo billed yearly ($19 billed monthly), Starter; the page doesn’t state the list size | Per contact list size | 14-day free trial of premium features |
 AWeber | Small lists that want simple, published tiers | $15/mo billed monthly ($150/yr), Lite at 500 subscribers | Per subscriber | Free plan (500 subscribers, 3,000 emails a month); 14-day trial on Lite and Plus |
 Sender | The lowest entry price with a generous free plan | $9/mo billed monthly, Standard at 500 subscribers and 6,000 emails a month | Per subscriber | Free plan (2,500 subscribers, 15,000 emails a month, Sender branding) |
 Campaign Monitor | Polished templates and design control | $13/mo billed monthly ($11.70/mo billed yearly), Lite at the smallest contact tier | Per contact | 30-day trial (500 contacts, 500 emails) |
List prices in US dollars before tax, from each vendor’s pricing page (dates in each section below). Entry tiers cover different list sizes, so compare the worked examples, not only the “starts at” price.
Per email vs per contact: two worked examples
Per-contact tools charge for everyone on your list, however often you email them. Brevo charges for what you send, within a contact limit per tier. These two cases use only prices published on each vendor’s page; tools without a published price at that list size are left out.
1,000 contacts, one email a week (about 4,000 emails a month)
| Plan | Cost | Note |
|---|---|---|
| Brevo Free | Doesn’t fit | 300 emails a day, so one send to 1,000 contacts is over the cap |
| Brevo Starter | $17/mo or $183/yr | Needs the 10,000-email tier, because the 5,000 tier allows 500 contacts ($97 + $86 a year) |
| ActiveCampaign Starter | $180/yr | $15/mo billed yearly; 10,000 sends a month; no monthly price shown |
| GetResponse Starter | $19/mo or about $187/yr | $15.58 × 12 billed yearly; list size not stated on the page |
| Kit Free | $0 | Up to 10,000 subscribers; no automations or sequences |
| Kit Creator | $39/mo or $390/yr | Adds automations and sequences |
| Sender Free | $0 | Up to 2,500 subscribers and 15,000 emails a month, with Sender branding |
At this size Brevo Starter, ActiveCampaign and GetResponse land within $7 of each other ($180 to $187 a year), Kit Creator costs about twice as much, and two free plans cover the list. Choose on features more than price.
10,000 contacts, one newsletter a month (10,000 emails)
| Plan | Cost | Note |
|---|---|---|
| Brevo Starter | $32/mo | The 10,000-email tier allows 1,500 contacts, so you need the 20,000 tier (500,000 contacts) |
| Brevo Standard | $69/mo | Same tier, with automation and A/B testing |
| Kit Free | $0 | Exactly at the 10,000-subscriber cap; no automations |
| AWeber Lite | $100/mo or $1,000/yr | Published 10,000-subscriber tier |
| AWeber Plus | $135/mo or $1,350/yr | Unlimited lists, automations and users |
Here per-email pricing wins: Brevo Starter is about a third of AWeber Lite. Kit Free is $0 only while the list stays at or under 10,000 and you don’t need automations. ActiveCampaign, GetResponse, Sender and Campaign Monitor don’t publish a 10,000-contact price on the pages we read, so price them in their calculators.
Monthly list prices before tax, checked November 9, 2026 (ActiveCampaign from our Oct 30, 2026 check). Our arithmetic, not vendor quotes.
How we chose
We picked email marketing tools in our directory that can replace Brevo’s core job, sending campaigns and automations to a list, and that name AI features on their own sites. We read each pricing page on November 9, 2026 from a US connection. ActiveCampaign and Campaign Monitor load prices with JavaScript, so their prices come from our browser checks on October 30 and November 7, 2026. We compared published prices, pricing models and plan limits only. We haven’t tested these tools hands-on yet, so we don’t claim any of them delivers email better than Brevo.
Moosend, Customer.io and Keap are also in our directory but left out here: Moosend’s pricing page showed no prices to our US fetch, Customer.io starts at $100 a month, and Keap is a $320-a-month CRM suite. Mailchimp and MailerLite also come up in searches but aren’t in our directory yet.
ActiveCampaign: best for automation and a CRM in one tool
Email and marketing automation platform with Active Intelligence AI: builds campaigns, automations and segments from a prompt, drafts content and flags account issues.
- Starts at
- $15/mo billed yearly, Starter at 1,000 contacts and 10,000 sends a month (no monthly price shown)
- Priced by
- Per contact
- AI features
- 500 AI credits on every plan; AI automation and campaign builders; generative AI content from Plus
- Free option
- 14-day trial, no credit card
Compared with Brevo: ActiveCampaign prices by contacts: Starter is $15 a month billed yearly for 1,000 contacts and 10,000 sends, against Brevo Starter at $17 a month for 1,500 contacts and 10,000 emails. The difference is depth. ActiveCampaign is built around automations, goals and segmentation, and Plus ($49 billed yearly) adds landing pages, generative AI content and an optional CRM. Brevo needs Standard ($18 a month) before marketing automation appears.
Who it’s for: Welcome series, cart reminders and lead scoring matter more to you than the cheapest send.
Skip it if: You email a big list only a few times a month. ActiveCampaign’s price rises with every contact, while Brevo’s rises with emails sent.
Visit ActiveCampaignRead the ActiveCampaign profile
Source: activecampaign.com, checked October 30, 2026 (prices read in a browser; US fetch shows placeholders)
Kit: best for creators and newsletters
Email marketing for creators, formerly ConvertKit: newsletters, visual automations and digital product sales, with AI subject line writing and Kit MCP for Claude and ChatGPT.
- Starts at
- $33/mo billed yearly ($390/yr) or $39 billed monthly, Creator at 1,000 subscribers
- Priced by
- Per subscriber
- AI features
- AI subject lines; Kit MCP on paid plans
- Free option
- Free plan up to 10,000 subscribers; 14-day trial on Creator and Pro
Compared with Brevo: Kit is built for newsletters and creators. Its free plan covers up to 10,000 subscribers with unlimited broadcasts, forms and landing pages, but no Visual Automations or sequences. Brevo’s free plan caps sending at 300 emails a day instead. Paid Kit plans add automations and sequences and price by subscriber count, so they cost more than Brevo as a list grows.
Who it’s for: You write a newsletter, sell digital products or paid subscriptions, and want to start free with a large list.
Skip it if: You need SMS, WhatsApp or a sales CRM. Kit is email-first, and digital product sales carry 3.5% + 30¢ payment processing.
Source: kit.com, checked November 9, 2026
GetResponse: best for email plus webinars and landing pages
Email marketing and automation platform with an AI email and subject line generator, AI landing pages, AI product recommendations, webinars and a course creator.
- Starts at
- $15.58/mo billed yearly ($19 billed monthly), Starter; the page doesn’t state the list size
- Priced by
- Per contact list size
- AI features
- AI email and subject line generators (3 uses on Starter), AI landing pages; AI website and course creator on Creator
- Free option
- 14-day free trial of premium features
Compared with Brevo: GetResponse is the alternative for people who want more than email: Creator ($56.58 a month billed yearly, $69 monthly) adds webinars, an AI website builder and an AI course creator. Starter sends unlimited emails but allows just 1 custom automation workflow and 3 AI email uses. The pricing page doesn’t say which list size its prices cover; its sign-up links point to 1,000 contacts.
Who it’s for: You run webinars or sell courses and want email, landing pages and webinars on one bill.
Skip it if: You want a large free plan or simple per-email pricing. GetResponse’s entry plan is limited on automation and AI uses.
Visit GetResponseRead the GetResponse profile
Source: getresponse.com, checked November 9, 2026
AWeber: best for small lists that want simple, published tiers
Email marketing for small businesses and creators, with a free plan, AI Writing and Subject Line Assistants, an AI Page Builder and an AI Signup Form Builder.
- Starts at
- $15/mo billed monthly ($150/yr), Lite at 500 subscribers
- Priced by
- Per subscriber
- AI features
- AI Writing Assistant, AI Page Builder, AI Signup Form Builder
- Free option
- Free plan (500 subscribers, 3,000 emails a month); 14-day trial on Lite and Plus
Compared with Brevo: AWeber publishes its price for every list size, which makes budgeting easy: Lite is $15 a month at 500 subscribers, $35 at 2,500, $60 at 5,000 and $100 at 10,000. Plus ($30 at 500) removes the limits on lists, automations and users. Lite sends up to 10 times your subscriber count a month. For a big list emailed rarely, Brevo’s per-email price is much lower.
Who it’s for: You have a small to mid-size list and want clear tiers, landing pages and AI writing help without per-email math.
Skip it if: Your list is large and you send only a few emails a month: 10,000 subscribers cost $100 a month on AWeber Lite.
Visit AWeberRead the AWeber profile
Source: aweber.com, checked November 9, 2026
Sender: best for the lowest entry price with a generous free plan
Low-cost email and SMS marketing platform with a free plan for 2,500 subscribers and a free MCP server that lets Claude, ChatGPT or Cursor report on campaigns, build segments and draft emails.
- Starts at
- $9/mo billed monthly, Standard at 500 subscribers and 6,000 emails a month
- Priced by
- Per subscriber
- AI features
- MCP server so AI assistants can draft campaigns (drafts only, no auto-send)
- Free option
- Free plan (2,500 subscribers, 15,000 emails a month, Sender branding)
Compared with Brevo: Sender matches Brevo Starter’s $9 a month at its entry tier and has a bigger free plan for small lists: 2,500 subscribers and 15,000 emails a month, against Brevo’s 300 emails a day. Standard removes Sender branding and adds SMS and A/B testing; Professional is $15 a month at 500 subscribers. Its AI is limited to an MCP server for AI assistants. On November 9, 2026 a Black Friday offer for first-time users was running, so check the live page.
Who it’s for: You have a small list, want a free plan that covers real sends, and don’t need AI writing tools built in.
Skip it if: You want AI content tools inside the editor, or WhatsApp. Sender’s AI is an MCP connection for outside assistants.
Visit SenderRead the Sender profile
Source: sender.net, checked November 9, 2026
Campaign Monitor: best for polished templates and design control
Email marketing platform by Marigold with AI Writer, Marketing Studio for on-brand emails and visuals, AI Email Booster suggestions and Marketing Monitor benchmarks.
- Starts at
- $13/mo billed monthly ($11.70/mo billed yearly), Lite at the smallest contact tier
- Priced by
- Per contact
- AI features
- AI Writer on Lite; Marketing Studio and AI Email Booster from Essentials
- Free option
- 30-day trial (500 contacts, 500 emails)
Compared with Brevo: Campaign Monitor, part of Marigold, is known for its drag-and-drop builder and templates. Lite ($13 a month) sends up to 5 times your contact count; Essentials ($31 a month) adds unlimited sends and its AI email features. Premier ($171 a month) adds send-time optimization, which Brevo includes on Standard at $18. Pricing is per contact, so a large list costs more than on Brevo.
Who it’s for: Your brand cares about email design, and you want unlimited sends to a mid-size list on Essentials.
Skip it if: You need SMS, WhatsApp or a free plan. Campaign Monitor offers a 30-day trial, not a free plan.
Visit Campaign MonitorRead the Campaign Monitor profile
Source: campaignmonitor.com, checked November 7, 2026 (prices read in a browser; US fetch on November 9 showed blank fields)
How to choose in four steps
- Count your list and your sends. Multiply contacts by emails a month. A big list emailed rarely favors Brevo; a small list emailed often makes per-contact tools competitive.
- Name the job. Automation and CRM: ActiveCampaign. Newsletter or paid subscriptions: Kit. Webinars and courses: GetResponse. Design-heavy campaigns: Campaign Monitor.
- Price it at your real list size. Use each vendor’s calculator; entry prices cover only 500 to 1,000 contacts.
- Test on a free plan or trial. Import a copy of your list and send one real campaign before you cancel Brevo.
When to stay with Brevo
- You have a large list and send a few campaigns a month: 10,000 contacts emailed monthly cost $32 a month on Starter.
- You want email, SMS and WhatsApp in one tool with a CRM included.
- You want AI send-time optimization without a premium plan: Brevo includes it on Standard, from $18 a month.
For a wider view, see our guide to the best email marketing tools with AI, browse all AI email marketing tools, or, if you also need a sales pipeline, read the best CRM for small business.
FAQ
What is the best alternative to Brevo?
It depends on why you’re leaving. For deeper automation, ActiveCampaign Starter is $15 a month billed yearly for 1,000 contacts. For a newsletter, Kit has a free plan up to 10,000 subscribers. For webinars and courses, look at GetResponse. We haven’t tested these tools hands-on; this is based on pricing pages checked November 9, 2026.
Is there a cheaper alternative to Brevo?
For small lists, yes. Sender’s free plan covers 2,500 subscribers and 15,000 emails a month, and Kit’s free plan covers up to 10,000 subscribers without automations. Brevo’s free plan caps sending at 300 emails a day. For big lists emailed rarely, Brevo is often cheaper: 10,000 contacts emailed once a month cost $32 a month on Starter.
Is Brevo the same as Sendinblue?
Yes. Sendinblue renamed itself Brevo in May 2023, saying the new name reflects a wider platform: email plus SMS, WhatsApp, chat and a CRM. Brevo is the same company, so Sendinblue alternatives and Brevo alternatives are the same search.
Does Brevo really have unlimited contacts?
Not on every tier. Brevo prices by emails a month, but its own pricing file lists a contact limit for each tier: 500 contacts at 5,000 emails, 1,500 at 10,000 and 2,500 at 15,000 on Starter and Standard, then 500,000 from 20,000 emails. Professional allows 2,000,000 contacts.
Is Kit better than Brevo for newsletters?
For many newsletter writers, Kit fits better: the free plan covers up to 10,000 subscribers with unlimited broadcasts, and paid plans add automations and paid subscriptions. Brevo suits newsletters to large lists sent rarely, and adds SMS and WhatsApp. Kit Creator is $39 a month or $390 a year at 1,000 subscribers.
Is ActiveCampaign better than Brevo for automation?
ActiveCampaign is built around automation, and every plan includes its automation builder and 500 AI credits; Starter is $15 a month billed yearly for 1,000 contacts. Brevo adds marketing automation on Standard at $18 a month. ActiveCampaign gets expensive as your contact list grows, so price both on your list size.
Which Brevo alternatives have AI features?
All six do, in different depths. ActiveCampaign includes AI credits on every plan; AWeber has an AI Writing Assistant and AI page and form builders; GetResponse has AI email and landing page generators; Kit offers AI subject lines; Campaign Monitor has AI Writer; Sender offers an MCP server for outside AI assistants.
Can I move my contacts from Brevo to another tool?
Plan for it before you cancel: export your contact list from Brevo, and ask the new vendor during its trial or free plan how it imports contacts, templates and automations. Automations often have to be rebuilt by hand. We haven’t checked each vendor’s migration tools.
Sources
Checked November 9, 2026, except ActiveCampaign (Oct 30, 2026) and Campaign Monitor (Nov 7, 2026) prices, which we read in a browser.