What does Kit do?
Kit (formerly ConvertKit) is email marketing for creators: newsletters, visual automations and digital product sales, with AI subject line writing and Kit MCP to work from Claude or ChatGPT. The free plan covers 10,000 subscribers; Creator is $33/mo billed yearly ($39 monthly) for 1,000. It suits newsletter creators; skip it for e-commerce flows.
- Newsletters and broadcasts. Unlimited email broadcasts, landing pages and forms on every plan, including Free.
- Visual Automations and sequences. Automated email sequences and visual automation flows, on Creator and Pro.
- AI subject lines. Generates and tests subject lines inside the email editor.
- Kit MCP. Connects Claude, ChatGPT, Gemini and other AI tools to your Kit account to pull subscriber insights and act on them; on Creator and Pro.
- AI support and developer assistant. Embedded AI support answers product questions, and a Kit Developer Assistant guides you through building a Kit app.
- Digital products and subscriptions. Sell digital products and paid subscriptions, with 3.5% + 30¢ payment processing per sale.
- Tagging, segments and A/B tests. Audience tagging and segmentation, subject line A/B tests, and content tests on Pro.
- App Store. Third-party apps, including AI writing and newsletter tools, connect through the Kit App Store.
Who is Kit for?
Kit is a good fit if you're a video creator, a blogger or a business owner, and you need help sending email campaigns or automating busywork.
How much does Kit cost?
Kit starts at $33/mo. It also has a free plan. Its pricing page lists a free trial. We checked this on Oct 30, 2026 on the official pricing page.
- Starts at
- $33/mo
- Free plan
- Yes
- Free trial
- 14 days on Creator and Pro
Creator for 1,000 subscribers, $390 billed yearly ($39 billed monthly). Pro is $79 monthly; yearly it is $593 for the first year with a limited 25% offer, then the standard rate. Prices rise with subscribers. Free plan: up to 10,000 subscribers, 1 user, no automations. Checked Oct 30, 2026.
Kit plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0 | $0 | Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts, 2 subject lines for A/B tests; no Visual Automations, sequences or RSS campaigns |
| Creator | $39/mo | $390/yr | Price for 1,000 subscribers; 2 users, unlimited Visual Automations and sequences, Kit MCP, subject line A/B tests |
| Pro | $79/mo | $593 first year | Price for 1,000 subscribers; unlimited users, Kit MCP, subject line and content A/B tests (5 subject lines); first-year price is a limited 25% offer, then the standard rate |
Checked on Oct 30, 2026. Our US-based fetch showed the yearly prices: Creator $390 a year ('$33/mo', save $78) and Pro $593 for the first year (a limited 25% offer; standard rate shown as $66/mo, renewing after year one). Monthly prices ($39 and $79) were read with the 'Pay yearly' toggle off in a browser; they match the stated savings ($468 − $390 = $78; $948 − $593 = $355). Prices rise with subscriber count. Digital product and subscription sales carry 3.5% + 30¢ payment processing per sale.
Checked Oct 30, 2026 on Kit's pricing page. Prices change often, so confirm before you buy.
Kit pros and cons
What stands out
- Free plan up to 10,000 subscribers
- 14-day free trial on Creator and Pro
- Monthly and yearly prices published
- Kit MCP connects Claude, ChatGPT and Gemini
- Unlimited landing pages and forms on every plan
- Built-in digital product and subscription sales
Watch out for
- Free plan has no automations or sequences
- Pro's first-year price is a limited promotion
- AI writing help is limited to subject lines
- Prices rise with subscriber count
- Payment processing fee on each sale
Based on Kit's own pages, not hands-on testing.
What are the alternatives to Kit?
We list 3 other AI Email Marketing tools: ActiveCampaign, Brevo, GetResponse. Each one below shows its starting price and when you might pick it instead.
ActiveCampaign · From $15/moChoose ActiveCampaign if you want a lower starting price ($15/mo vs $33/mo).
GetResponse · From $15.58/moChoose GetResponse if you want a lower starting price ($15.58/mo vs $33/mo).
Kit FAQ
How much does Kit cost?
As of Oct 30, 2026, for 1,000 subscribers: Creator is $39/mo or $390 a year, and Pro is $79/mo or $593 for the first year under a limited 25% offer. Free is $0.
Is Kit free?
Yes. The free plan covers up to 10,000 subscribers with 1 user, landing pages, forms and broadcasts, but no automations or sequences.
What AI features does Kit have?
AI subject line writing and testing in the editor, Kit MCP for connecting Claude, ChatGPT and Gemini, embedded AI support and a developer assistant.
What is Kit MCP?
A connection that lets AI tools such as Claude, ChatGPT and Gemini read subscriber insights and act in your Kit account. It is on Creator and Pro.
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded as Kit and now uses kit.com.
How much do I save with yearly billing?
Kit shows 17% off: Creator saves $78 a year. Pro's first year saves $355 with the current 25% offer, then renews at the standard rate.
Does Kit have a free trial?
Yes. Creator and Pro have a 14-day free trial, and the page says no credit card is required.
Who is Kit best for?
Creators, writers and educators who grow a newsletter and sell digital products. Online stores that need product recommendations may prefer other tools.
Sources and how we checked
- Official pricing page, checked Oct 30, 2026
- Official website
- Kit AI page (read Oct 30, 2026), checked Oct 30, 2026