What does Tie (formerly Revenue Roll) do?
Tie (formerly Revenue Roll) is a shopper intelligence platform for ecommerce brands: it identifies anonymous visitors, scores purchase intent daily and works to land emails in Gmail's Primary tab, with an AI agent called Kyle. Plans start at $12K a year. It suits large DTC brands on Klaviyo; skip it if you have under 100,000 monthly US visitors.
- Tie ID. Cookieless identity resolution that recognizes returning visitors across devices, browsers and email aliases; Tie claims it recognizes up to 70% of anonymous visitors.
- Tie Predict. Daily AI scores from 1 to 10 for how likely each shopper is to buy, click or open.
- Tie Priority. Works to place your marketing emails in Gmail's Primary inbox rather than Promotions, with domain warming.
- Kyle AI agent. An AI agent in the dashboard that answers questions such as how last month went and can apply recommended changes.
- Tie Marketplace ID. Matches TikTok Shop orders to Klaviyo profiles (Launch and above).
- Artificial Marketing Intelligence (AMI). The layer that decides who to reach and when inside your existing tools.
- Integrations. Klaviyo, Shopify, Attentive, Postscript, Meta, Google, Iterable, Braze, Bloomreach, Sendlane, Yotpo and Zapier.
- Consent and security. Uses opted-in first-party data, honors opt-outs automatically on every sync (CCPA-aligned) and states SOC 2 Type I and II certification.
Who is Tie (formerly Revenue Roll) for?
Tie (formerly Revenue Roll) is a good fit if you're a team lead or a business owner, and you need help sending email campaigns or finding sales leads.
How much does Tie (formerly Revenue Roll) cost?
Tie (formerly Revenue Roll) starts at $12K/yr. It has no free plan. Its pricing page lists a free trial. We checked this on Nov 11, 2026 on the official pricing page.
- Starts at
- $12K/yr
- Free plan
- No
- Free trial
- No free trial; 7- or 30-day proof of concept
Priority plan on a 12-month contract billed monthly (600K credits); $9K if paid upfront (25% off). Launch is $24K/yr ($18K upfront) with 1.6M credits and adds Tie ID and Tie Predict; Scale $40K/yr ($30K upfront) with 4M credits; Enterprise custom. Credits: 1 per identified visitor a month, 0.25 per scored profile, 0.033 per email sent. Built for brands with 100,000+ monthly US visitors. Checked Nov 11, 2026.
Tie (formerly Revenue Roll) plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Priority | $12K/yr billed monthly | $9K/yr paid upfront | 600K credits ($0.02 each); Tie Priority, in-platform agentic support, ESP integration, unlimited users, domain warming; 7-day proof of concept. No Tie ID or Tie Predict |
| Launch | $24K/yr billed monthly | $18K/yr paid upfront | 1.6M credits ($0.015 each); adds Tie ID, Tie Marketplace ID, Tie Predict, SMS support, Meta and Google integrations, dedicated CSM and Slack channel; 30-day proof of concept |
| Scale | $40K/yr billed monthly | $30K/yr paid upfront | 4M credits ($0.01 each); everything in Launch with 2.5x the credit headroom and preferred credit pricing; 30-day proof of concept |
| Enterprise | Custom | Custom | Custom price; volume-based credit discount and custom commercial terms; 30-day proof of concept |
Checked on Nov 11, 2026 (US-based fetch). Prices use a "$" sign without a currency code. Each card shows a higher figure struck through and a lower one ($12K and $9K for Priority); the FAQ says plans start at $12K a year and that paying once a year takes 25% off monthly payments, so we read the lower figure as the upfront price ($12K x 0.75 = $9K). All contracts run 12 months, payment is by ACH auto-debit, and credits are granted upfront, pooled across products and roll over within the term. Usage: Tie ID 1 credit per identified visitor a month, Tie Predict 0.25 credits per active profile a month, Tie Priority 0.033 credits per email sent. Running out early means upgrading, renewing early or paying the overage rate. No free trial; a free inbox audit is offered.
Checked Nov 11, 2026 on Tie (formerly Revenue Roll)'s pricing page. Prices change often, so confirm before you buy.
Tie (formerly Revenue Roll) pros and cons
What stands out
- Published plan prices, credits and per-credit rates
- Covers visitor identification, intent scoring and inbox placement in one platform
- Kyle AI agent can explain results and apply changes
- Works on top of Klaviyo, Shopify, Attentive and other tools you already use
- Unused credits roll over within the contract term
- Proof-of-concept period before full rollout
Watch out for
- Starts at $12K a year with a 12-month contract
- Built for brands with 100,000+ monthly US visitors or 200,000 active CRM profiles
- No free trial or monthly plan
- Priority plan lacks Tie ID and Tie Predict
- ACH auto-debit is the only payment method
- Struck-through prices on the pricing page are easy to misread
Based on Tie (formerly Revenue Roll)'s own pages, not hands-on testing.
What are the alternatives to Tie (formerly Revenue Roll)?
We list 13 other AI Email Marketing tools: ActiveCampaign, AWeber, Brevo, Campaign Monitor, Customer.io, EasyDMARC, GetResponse, InboxAlly, Keap, Kit, Moosend, RGE Studio (formerly Beefree), Sender. Each one below shows its starting price and when you might pick it instead.
EasyDMARC · From $35.99/moChoose EasyDMARC if you'd like a second option to compare for sending email campaigns.
InboxAlly · From $149/moChoose InboxAlly if you'd like a second option to compare for sending email campaigns.
RGE Studio (formerly Beefree) · From $25/moChoose RGE Studio (formerly Beefree) if you want to start on a free plan.
Tie (formerly Revenue Roll) FAQ
How much does Tie cost?
As of Nov 11, 2026, plans start at $12K a year on a 12-month contract: Priority $12K ($9K paid upfront), Launch $24K ($18K), Scale $40K ($30K) and Enterprise custom. Each includes a pool of credits.
Is Tie the same as Revenue Roll?
Yes. Tie was formerly called Revenue Roll, and the site still links to a Revenue Roll page.
How do Tie credits work?
Credits are the single currency across products: Tie ID uses 1 credit per identified visitor a month, Tie Predict 0.25 per active profile a month and Tie Priority 0.033 per email sent. Unused credits roll over within the term.
Does Tie have a free trial?
No free trial is listed. Plans include a proof of concept (7 days on Priority, 30 days on others), and Tie offers a free inbox audit.
What is Kyle?
Kyle is Tie's AI agent in the dashboard. Tie shows it answering questions about recent performance and says it can action its recommendations for you.
Who is Tie for?
Online consumer brands with at least 100,000 monthly unique US visitors or 200,000 active CRM profiles, especially growth and retention teams using Klaviyo and Meta or Google ads.
Is visitor identification compliant?
Tie says it uses opted-in first-party data, every enriched visitor opts in on the brand's site, opt-outs are honored on every sync and it holds SOC 2 Type I and II. Check with your own legal team for your market.
Can I pay monthly?
You can pay monthly, but every contract is 12 months. Paying once upfront for the year takes 25% off. Payment is by ACH auto-debit only.
Sources and how we checked
- Official pricing page, checked Nov 11, 2026
- Official website
- Tie homepage: products, Kyle, integrations, FAQ (read Nov 11, 2026), checked Nov 11, 2026