What does Brevo do?
Brevo is an email, SMS and WhatsApp marketing platform with a free plan, an AI content generator, AI send-time optimization and Aura AI segmentation and data analysis. Starter is $9/mo billed monthly for 5,000 emails ($97 a year billed yearly). It suits small businesses that send on a budget; skip it if you need advanced AI on a cheap plan.
- AI content generator. Drafts subject lines and email copy, from the Starter plan.
- AI send-time optimization. Sends each email when a contact is most likely to engage, from Standard.
- Aura AI. On Professional: AI segmentation that suggests audience groups and an AI Data Analyst that answers plain-language questions about your data.
- MCP for ChatGPT and Claude. Manage campaigns and contacts from AI tools through Brevo's MCP connection, listed from Starter.
- Email, SMS and WhatsApp. Email campaigns plus SMS (credits sold separately), and WhatsApp, popups and push notifications on Professional.
- Automation and A/B testing. Marketing automation and A/B testing from Standard, with reports such as click heatmaps.
- CRM and sales seats. Sales Essentials and Sales Advanced seats add pipelines and deal tools as paid add-ons.
- Pay-as-you-go credits. Email credits that don't expire, as an alternative to a monthly plan; one email uses one credit.
Who is Brevo for?
Brevo is a good fit if you're a business owner, a video creator or a team lead, and you need help sending email campaigns or automating busywork.
How much does Brevo cost?
Brevo starts at $9/mo. It also has a free plan. We checked this on Oct 30, 2026 on the official pricing page.
- Starts at
- $9/mo
- Free plan
- Yes
- Free trial
- Not offered on the pricing page
Starter billed monthly for 5,000 emails a month ($97 billed yearly). Standard is $18 a month ($194 a year); Professional $499 a month ($5,389 a year) for 150,000 emails; Enterprise is custom. Prices rise with email volume. Free plan: up to 300 emails a day. Checked Oct 30, 2026.
Brevo plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0 | $0 | Up to 300 emails a day after account approval; 1 marketing seat, 500 web push notifications |
| Starter | $9/mo | $97/yr | 5,000 emails a month at entry price (more cost extra), AI content generator, MCP for ChatGPT and Claude; 1 marketing seat |
| Standard | $18/mo | $194/yr | 5,000 emails a month at entry price; adds automation, A/B testing, AI send-time optimization, click heatmaps, 1 landing page |
| Professional | $499/mo | $5,389/yr | 150,000 emails a month at entry price, 10 seats; adds WhatsApp, popups, mobile and web push, Aura AI (AI segmentation, AI Data Analyst), AI recommendations |
| Enterprise | Custom | Custom | Custom pricing for 1M+ contacts; dedicated IP, SSO and SAML, custom objects |
Checked on Oct 30, 2026. The pricing page loads its figures with JavaScript; we took USD prices from Brevo's own Markdown pricing file (brevo.com/pricing.md, US-based fetch), and the page in a browser showed the same $9/$18/$499 monthly prices. Yearly billing is shown as -10%: Starter $97 a year (about $8.08/mo), Standard $194 (about $16.17/mo), Professional $5,389 (about $449.08/mo). Prices rise with email volume above the entry tier. Sales seats, extra marketing seats and landing pages are add-ons.
Checked Oct 30, 2026 on Brevo's pricing page. Prices change often, so confirm before you buy.
Brevo pros and cons
What stands out
- Free plan with up to 300 emails a day
- Low-cost Starter plan with an AI content generator
- Monthly and yearly prices published
- MCP connection to ChatGPT and Claude
- Email, SMS and WhatsApp in one platform
- Pay-as-you-go credits that don't expire
Watch out for
- Aura AI segmentation needs the $499/mo Professional plan
- Prices rise with email volume
- Automation and A/B testing start on Standard
- WhatsApp and push channels need Professional
- Sales CRM seats are paid add-ons
Based on Brevo's own pages, not hands-on testing.
What are the alternatives to Brevo?
We list 3 other AI Email Marketing tools: ActiveCampaign, GetResponse, Kit. Each one below shows its starting price and when you might pick it instead.
ActiveCampaign · From $15/moChoose ActiveCampaign if you'd like a second option to compare for sending email campaigns.
GetResponse · From $15.58/moChoose GetResponse if you'd like a second option to compare for sending email campaigns.
Brevo FAQ
How much does Brevo cost?
As of Oct 30, 2026, for 5,000 emails a month: Starter $9/mo or $97 a year, Standard $18/mo or $194 a year. Professional is $499/mo or $5,389 a year for 150,000 emails. Enterprise is custom.
Is Brevo free?
Yes. The free plan lets you send up to 300 emails a day once your account is approved.
What AI features does Brevo have?
An AI content generator for subject lines and copy, AI send-time optimization, Aura AI segmentation and an AI Data Analyst on Professional, and an MCP connection for ChatGPT and Claude.
What is Aura AI?
Brevo's AI on the Professional plan. It suggests audience segments and answers plain-language questions about your data.
How much do I save with yearly billing?
Brevo shows yearly billing as 10% off. Starter costs $97 a year instead of $108 billed monthly, and Standard $194 instead of $216.
Does Brevo charge by contacts or by emails?
Plans are priced mainly by monthly email volume, with contact limits per tier. Starter and Standard start at 5,000 emails a month.
Can Brevo send SMS and WhatsApp?
Yes. SMS credits are sold separately; WhatsApp, popups and push notifications are part of the Professional plan.
Who is Brevo best for?
Small businesses that want a free or low-cost email tool with basic AI writing. Teams that want AI segmentation on a small budget may find Professional expensive.
Sources and how we checked
- Official pricing page, checked Oct 30, 2026
- Official website
- Brevo pricing in Markdown (read Oct 30, 2026), checked Oct 30, 2026