What does Sender do?
Sender is a low-cost email and SMS marketing platform with a free plan for 2,500 subscribers and a free MCP server that lets Claude, ChatGPT or Cursor read reports, build segments and draft emails. Standard is $9/mo billed monthly at 500 subscribers. It suits small businesses on a budget; skip it if you want AI writing built into the editor.
- MCP server for AI assistants. Connect Claude, ChatGPT or Cursor to your account to report on campaigns, audit automations, build segments and draft emails; works on every plan, including Free.
- Drafts only, no auto-send. Sender says the assistant never sends on its own; drafts land as draft campaigns and workflows stay inactive until you turn them on.
- Drag-and-drop email builder. Responsive templates and an HTML builder for newsletters.
- Automation and segmentation. Premade workflows and segments, with advanced automation on Professional.
- SMS marketing. Text campaigns from Standard; Professional includes free SMS credits worth $6 a month.
- Forms, popups and landing pages. Lead capture tools on every plan, including Free.
- Transactional emails. Send order and account emails alongside campaigns.
- Ecommerce integrations. WooCommerce, Shopify, WordPress, PrestaShop, Zapier and more.
Who is Sender for?
Sender is a good fit if you're a business owner, a video creator or a website owner, and you need help sending email campaigns or automating busywork.
How much does Sender cost?
Sender starts at $9/mo. It also has a free plan. Its pricing page lists a free trial. We checked this on Nov 7, 2026 on the official pricing page.
- Starts at
- $9/mo
- Free plan
- Yes
- Free trial
- 14-day Professional trial, no credit card
Standard billed monthly for up to 500 subscribers and 6,000 emails a month; Professional is $15 a month for 12,000 emails. Prices rise with list size; Enterprise is custom. A Black Friday offer for first-time users (seen Nov 7, 2026) takes 30% off 12-month billing and up to 60% off 24-month billing. Free plan: up to 2,500 subscribers and 15,000 emails a month. Checked Nov 7, 2026.
Sender plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Free Forever | $0 | $0 | Up to 2,500 subscribers and 15,000 emails a month, 1 seat, Sender branding; newsletters, automation, landing pages, forms and popups, transactional emails |
| Standard | $9/mo | Not listed | Price at 500 subscribers; 6,000 emails a month (12x subscribers), 3 seats, no Sender branding, SMS, unlimited landing pages, A/B testing |
| Professional | $15/mo | Not listed | Price at 500 subscribers; 12,000 emails a month (24x subscribers), 10 seats, free SMS credits, advanced automation and reports, priority support, dedicated IPs from 20,000 subscribers |
| Enterprise | Custom | Custom | Custom price; unlimited emails and seats, SSO (SAML v2), phone support, success manager, SLA |
| Pay as you go | Custom | Custom | $29 for 5,000 emails, then $5.80 per 1,000 emails; no recurring fee |
Checked on Nov 7, 2026 (US-based fetch, with the billing toggle confirmed in a browser in USD). Regular prices at 500 subscribers are $9/mo (Standard) and $15/mo (Professional); 12-month and 24-month billing show the same regular totals ($108 and $216 for Standard). A Black Friday offer for first-time users was running: 30% off 12 months (Standard $75.60, Professional $126) and 24 months at $129.60 (Standard) or $144 (Professional). We don't list these as the standard yearly price because they are a limited-time promotion. Prices rise with list size up to 200,000 subscribers.
Checked Nov 7, 2026 on Sender's pricing page. Prices change often, so confirm before you buy.
Sender pros and cons
What stands out
- Generous free plan: 2,500 subscribers and 15,000 emails a month
- Low regular prices from $9/mo
- Free MCP server for Claude, ChatGPT and Cursor on every plan
- SMS included from Standard
- Pay-as-you-go option with no subscription
- 14-day Professional trial without a card
Watch out for
- No built-in AI writer named on the site; AI works through your own assistant
- Free plan has 1 seat and Sender branding
- Black Friday offers make the pricing page harder to read
- Dedicated IPs only from 20,000 subscribers on Professional
- Short log retention on lower plans
Based on Sender's own pages, not hands-on testing.
What are the alternatives to Sender?
We list 9 other AI Email Marketing tools: ActiveCampaign, AWeber, Brevo, Campaign Monitor, Customer.io, GetResponse, Keap, Kit, Moosend. Each one below shows its starting price and when you might pick it instead.
ActiveCampaign · From $15/moChoose ActiveCampaign if you'd like a second option to compare for sending email campaigns.
AWeber · From $15/moChoose AWeber if you'd like a second option to compare for sending email campaigns.
Brevo · From $9/moChoose Brevo if you'd like a second option to compare for sending email campaigns.
Campaign Monitor · From $13/moChoose Campaign Monitor if you'd like a second option to compare for sending email campaigns.
Customer.io · From $100/moChoose Customer.io if you'd like a second option to compare for sending email campaigns.
GetResponse · From $15.58/moChoose GetResponse if you'd like a second option to compare for sending email campaigns.
Keap · From $320/moChoose Keap if you'd like a second option to compare for sending email campaigns.
Moosend · Price not checkedChoose Moosend if you'd like a second option to compare for sending email campaigns.
Sender FAQ
How much does Sender cost?
As of Nov 7, 2026, at 500 subscribers: Standard $9/mo and Professional $15/mo billed monthly. Prices rise with list size; Enterprise is custom.
Is Sender free?
Yes. Free Forever covers up to 2,500 subscribers and 15,000 emails a month, with 1 seat and Sender branding. It doesn't expire.
Does Sender have AI features?
Sender offers a free MCP server: you connect Claude, ChatGPT or Cursor to your account and ask it to report on campaigns, build segments or draft emails. The site doesn't name a separate built-in AI writer.
Can the AI assistant send emails by itself?
No. Sender says the assistant never sends on its own; drafts are saved as draft campaigns and workflows stay inactive until you activate them.
Is there a Black Friday discount?
On Nov 7, 2026 Sender showed a first-time-user offer: 30% off 12-month billing and up to 60% off 24-month billing. Check the pricing page for current terms.
Does Sender have a free trial?
New accounts get a 14-day Professional trial with no credit card, then move to Free Forever unless you upgrade.
Can I pay as I go?
Yes. Sender sells $29 for 5,000 emails, then $5.80 per 1,000 emails, with no recurring fee.
Who is Sender best for?
Small businesses and creators who want a capable free or cheap email tool and already use an AI assistant. If you want AI writing inside the editor, AWeber names that feature.
Sources and how we checked
- Official pricing page, checked Nov 7, 2026
- Official website
- Sender MCP server (read Nov 7, 2026), checked Nov 7, 2026
- Sender homepage (read Nov 7, 2026), checked Nov 7, 2026