What does ActiveCampaign do?
ActiveCampaign is an email marketing and automation platform whose Active Intelligence AI builds campaigns, automations and segments from a prompt and flags account issues. Starter is $15/mo billed yearly for 1,000 contacts, with a 14-day free trial. It suits small teams that rely on automation; skip it if you want a free plan.
- Active Intelligence. An AI workspace that builds campaigns and automations, suggests segments, drafts reports and flags issues such as automation dead ends; unlimited on Pro and Enterprise, limited on Starter and Plus.
- AI automation and campaign builders. Builds multi-step automations and email campaigns from a description, on every plan, with AI campaign follow-ups and spam checks.
- Generative AI content and images. Drafts email copy and images and applies AI brand kits, on Plus and above.
- Predictive sending and conditional content. Sends at each contact's likely best time and shows a different version of one email per contact, on Pro and Enterprise.
- Scheduled AI tasks. Tasks such as a weekly account audit of lists, tags, automations and deliverability; changes are applied only after you approve them.
- Multichannel messaging. Email, SMS and WhatsApp with a shared inbox, plus landing pages and site messages from Plus.
- Integrations and AI connections. Over 1,000 app integrations, and a connection to run marketing from ChatGPT, Claude or custom agents.
- CRM add-on. Enhanced CRM with pipelines and sales engagement is an add-on from Plus; Enterprise adds premium CRM integrations such as Salesforce.
Who is ActiveCampaign for?
ActiveCampaign is a good fit if you're a business owner, a video creator or a team lead, and you need help sending email campaigns or automating busywork.
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 30, 2026 on the official pricing page.
- Starts at
- $15/mo
- Free plan
- No
- Free trial
- 14 days, no credit card
Starter billed yearly for 1,000 contacts and 10,000 email sends a month, 1 user. Plus is $49, Pro $79 and Enterprise $145 a month, also billed yearly; prices rise with contacts. No monthly-billing price is listed. Every plan includes 500 AI credits. Checked Oct 30, 2026.
ActiveCampaign plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Starter | Not listed | $15/mo | 1,000 contacts, 10,000 email sends a month, 1 user, up to 5 lists, 15 active business goals; AI automation and campaign builders, 500 AI credits |
| Plus | Not listed | $49/mo | 1,000 contacts, 10,000 sends a month, 1 user, 25 active goals; adds cross-channel marketing, generative AI for content and images, landing pages, optional Enhanced CRM |
| Pro | Not listed | $79/mo | 1,000 contacts, 12,000 sends a month, 3 users, 200 active goals; adds predictive sending, conditional content, advanced segmentation, attribution |
| Enterprise | Not listed | $145/mo | 1,000 contacts, 15,000 sends a month, 5 users; adds SSO and HIPAA support, custom objects, premium CRM integrations, dedicated account team and uptime SLA |
Checked on Oct 30, 2026. Our US-based fetch showed plan limits but placeholder prices; we read the USD prices in a browser with USD selected, at the 1,000-contact level; they match an independent price roundup updated Aug 2026. Every price is 'billed yearly' and no monthly-billing price is shown; prices rise with contact count. Every plan includes 500 AI credits; core AI features keep working when credits run out, only advanced ones pause. ActiveCampaign offers a refund if you're not satisfied within 30 days.
Checked Oct 30, 2026 on ActiveCampaign's pricing page. Prices change often, so confirm before you buy.
ActiveCampaign pros and cons
What stands out
- AI automation and campaign builders on every plan
- 14-day free trial without a credit card
- 500 AI credits included in each plan
- Over 1,000 integrations
- Prices published per plan and contact level
- 30-day refund offer
Watch out for
- No free plan
- Only yearly-billed prices are shown
- Generative AI content starts on Plus
- Predictive sending and conditional content need Pro
- Starter and Plus include a single user
Based on ActiveCampaign's own pages, not hands-on testing.
What are the alternatives to ActiveCampaign?
We list 3 other AI Email Marketing tools: Brevo, GetResponse, Kit. Each one below shows its starting price and when you might pick it instead.
GetResponse · From $15.58/moChoose GetResponse if you'd like a second option to compare for sending email campaigns.
ActiveCampaign FAQ
How much does ActiveCampaign cost?
As of Oct 30, 2026, at 1,000 contacts and billed yearly: Starter $15/mo, Plus $49/mo, Pro $79/mo and Enterprise $145/mo. Prices rise with contacts.
Does ActiveCampaign have a free plan?
No. There is a 14-day free trial with no credit card needed.
What is Active Intelligence?
ActiveCampaign's AI layer. It builds campaigns and automations, suggests segments, drafts reports and flags account issues. It is included in every plan, with unlimited workspace access on Pro and Enterprise.
What are AI credits?
Every plan includes 500 AI credits. When they run out, core AI features keep working and only advanced capabilities pause; you can buy more.
Which plan includes AI content generation?
Generative AI for content and images starts on Plus. The AI automation and campaign builders are on every plan, including Starter.
Can I pay monthly?
The pricing page we read on Oct 30, 2026 shows only yearly-billed prices and doesn't list a monthly-billing rate.
How many emails can I send?
At 1,000 contacts, Starter and Plus allow 10,000 sends a month, Pro 12,000 and Enterprise 15,000, or 10x to 15x your contact limit.
Who is ActiveCampaign best for?
Small and mid-size teams that run automated email journeys and want AI to build them. If you only send a simple newsletter, a cheaper or free tool may be enough.
Sources and how we checked
- Official pricing page, checked Oct 30, 2026
- Official website
- ActiveCampaign homepage (read Oct 30, 2026), checked Oct 30, 2026