What does Keap do?
Keap is a CRM and marketing automation platform for small businesses, combining email, texting, payments, appointments and pipelines with Keap AI content and automation assistants. One plan costs $320/mo billed monthly with 2 users ($3,195 a year). It suits service businesses that want sales and marketing in one place; skip it if you only need email.
- AI Content Assistant. A Keap AI tool for creating marketing content, listed on the pricing page.
- AI Automation Assistant. A Keap AI tool for setting up automations, offered alongside pre-built Proven Automation Templates.
- CRM. Manage your customer list, leads and a sales pipeline.
- Email marketing. Broadcasts, automated sequences and 1:1 emails.
- Text marketing. US texting with 500 messages included and paid tiers up to 25,000 a month.
- Payments and invoicing. Invoice customers automatically and take payments.
- Appointments and lead capture. Booking, lead capture forms and reporting in the same plan.
- Business phone line. A dedicated business phone line, listed among Keap's features.
Who is Keap for?
Keap is a good fit if you're a business owner or a salesperson, and you need help sending email campaigns or automating busywork.
How much does Keap cost?
Keap starts at $320/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Nov 7, 2026 on the official pricing page.
- Starts at
- $320/mo
- Free plan
- No
- Free trial
- Free trial, no credit card (25 emails, no texts or payments)
One plan billed monthly with 2 user licenses ($3,195 billed yearly); extra users $39 a month each, extra contacts priced in tiers, and implementation services are required (price not listed). The page's meta description says 'Starting at $249', which doesn't match the price shown. Checked Nov 7, 2026.
Keap plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Keap | $320/mo | $3,195/yr | One plan with all features; 2 user licenses included, extra users $39/mo each; extra contacts priced in tiers; implementation services required (price not listed); text marketing Tier 1 included (500 messages, 100 minutes, US only) |
| Text marketing add-on | $24-$279/mo | Not listed | Tiers 2-6: 1,000 to 25,000 messages and 300 to 2,000 minutes a month (US only); overages $0.015 per message and $0.01 per minute |
| Free trial | $0 | $0 | No credit card; most paid features; up to 25 emails, no payment processing, no texts |
Checked on Nov 7, 2026 from a US-based fetch of keap.com/pricing. Keap sells one plan instead of feature tiers. The page's meta description says 'Starting at $249', but the visible price is $320/mo billed monthly or $3,195 billed yearly (about $266/mo), and the page doesn't explain the difference; it also says to ask about current promotions. Annual contracts carry a $299 early termination fee. Extra texts are $6/mo per 500 and a local number $10/mo.
Checked Nov 7, 2026 on Keap's pricing page. Prices change often, so confirm before you buy.
Keap pros and cons
What stands out
- CRM, email, texting, payments and booking in one plan
- AI assistants for content and automation
- Pre-built automation templates
- All features in one plan, no feature tiers
- Free trial without a credit card
Watch out for
- Starts at $320/mo, far above email-only tools
- Required implementation services with no listed price
- $299 early termination fee on annual contracts
- Only 2 users included; extra users $39/mo each
- Texting is US only
- Pricing page contradicts itself ($249 vs $320)
Based on Keap's own pages, not hands-on testing.
What are the alternatives to Keap?
We list 9 other AI Email Marketing tools: ActiveCampaign, AWeber, Brevo, Campaign Monitor, Customer.io, GetResponse, Kit, Moosend, Sender. Each one below shows its starting price and when you might pick it instead.
ActiveCampaign · From $15/moChoose ActiveCampaign if you want a lower starting price ($15/mo vs $320/mo).
Campaign Monitor · From $13/moChoose Campaign Monitor if you want a lower starting price ($13/mo vs $320/mo).
Customer.io · From $100/moChoose Customer.io if you want a lower starting price ($100/mo vs $320/mo).
GetResponse · From $15.58/moChoose GetResponse if you want a lower starting price ($15.58/mo vs $320/mo).
Moosend · Price not checkedChoose Moosend if you'd like a second option to compare for sending email campaigns.
Keap FAQ
How much does Keap cost?
As of Nov 7, 2026, Keap's one plan is $320/mo billed monthly or $3,195 billed yearly, with 2 users. Extra users are $39/mo each, and implementation services are required.
Why does Keap say 'starting at $249'?
The page's meta description says $249, but the price shown is $320/mo. Keap doesn't explain the gap; it says to ask about current promotions.
Does Keap have AI features?
Yes. Keap lists an AI Content Assistant and an AI Automation Assistant, under the Keap AI name.
Is there a Keap free trial?
Yes, with no credit card. It includes most paid features, but you can send only 25 emails and can't take payments or send texts.
Can I text customers with Keap?
Yes, in the US. 500 messages and 100 minutes are included; paid tiers run from $24/mo for 1,000 messages to $279/mo for 25,000.
Can I cancel Keap?
Annual contracts have a $299 early termination fee, and cancellation requests must come at least 10 days before the next invoice.
Is Keap a CRM or an email tool?
Both. It combines a CRM and sales pipeline with email, texting, payments and appointments.
Who is Keap best for?
Service businesses that want sales, marketing and payments in one system. If you only need newsletters, AWeber, Sender or Brevo cost far less.
Sources and how we checked
- Official pricing page, checked Nov 7, 2026
- Official website
- Keap homepage (read Nov 7, 2026), checked Nov 7, 2026