ZoomInfo Alternatives (2026): 6 Options, and What ZoomInfo Costs
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ZoomInfo sells B2B contact data, intent signals and marketing tools, all by quote. Many people looking for a ZoomInfo alternative want one of two things: a similar enterprise vendor with a different focus, or a tool with a price on the page. Below are six options, with prices checked November 11, 2026 and a checklist for comparing them with a ZoomInfo quote.
The short answer
For a like-for-like enterprise vendor, look at Cognism (mobile numbers, quote only) or Amplemarket (intent plus outreach, from $600 a month). For a published price, Apollo ($49 a seat, free plan), Lusha or RocketReach ($329 a year for emails). For occasional lists, BookYourData packs from $99.
What ZoomInfo costs in 2026
ZoomInfo doesn’t publish prices. Every plan goes through a “Get Pricing” form, a sales call or a demo, and its FAQ says the price depends on features, number of licenses and credit usage. Here is what each plan includes, as listed on November 11, 2026.
| Plan | Group | What it adds | How to buy |
|---|---|---|---|
| Professional | Sales | Contact and company data, prospect lists, CRM integrations, Chrome extension | Quote; free trial |
| Copilot Advanced | Sales | Adds account prioritization, buyer intent and workflows | Quote; free trial |
| Copilot Enterprise | Sales | Adds AI account summaries, custom integrations, white-glove onboarding | Quote; free trial |
| Marketing Demand | Marketing | 75K credits, 25 intent topics | Quote; demo |
| ABM Lite | Marketing | Display, Facebook, LinkedIn and Google retargeting; 100 intent topics | Quote; demo |
| ABM Enterprise | Marketing | 150K credits, unlimited intent topics | Quote; demo |
Other cost drivers named on the page: one credit per exported profile (viewing is free), richer credits for data such as technographics and org charts, a base cost plus a minimum bulk credit purchase for integrations, and add-ons such as Streaming Intent priced by keyword volume and account universe. Payment can be by card, ACH, wire, EFT or check. A Talent section lists recruiting features without named plans.
From the ZoomInfo pricing page, read from a US connection on November 11, 2026. We don’t quote third-party price estimates. See our ZoomInfo plans and features page.
Why people look for a ZoomInfo alternative
- No price on the page. You can’t compare costs until sales sends a quote.
- No free plan. Sales plans have a trial of unstated length; Marketing plans start with a demo.
- Several cost levers. Licenses, credit type, integrations and add-ons all change the total.
- More than you need. Teams that only export contacts may not use intent, ABM or Copilot.
None of this makes ZoomInfo a poor pick for a large team: the last section covers when to stay.
ZoomInfo alternatives at a glance
| Tool | Best for | Published price? | Starts at | Free option |
|---|---|---|---|---|
 ZoomInfo | Data, intent and marketing under one contract | No | Custom pricing quote from sales | Free trial on Sales plans; no free plan |
 Cognism | Phone-verified mobile numbers for calling teams | No | Custom pricing quote from sales; Standard and Pro each include 5 seats | No free trial mentioned; a free data sample is offered |
 Amplemarket | Intent data and outreach with a published entry price | Entry plan only | $600/mo Startup, annual term, 2 users included | Free trial on all plans (length not stated) |
 Apollo | A self-serve database with sequences and a free plan | Yes | $49/seat/mo billed yearly, Basic ($65 billed monthly) | Free plan: 900 credits a year; 14-day trial on Basic and Professional |
 Lusha | Emails and phones for a few reps on a small budget | Yes | $49.90/mo billed monthly, Starter ($37.45/mo billed yearly) | Free plan: 40 credits a month, 1 seat, no card |
 RocketReach | The lowest yearly price for verified emails | Yes | $27/mo billed yearly, Essentials ($329/yr; $49 billed monthly) | Free account with 3 lookups, no card |
 BookYourData | Buying contacts by the pack with no subscription | Yes | $99 one-time pack of 250 contacts ($299 for 1,000) | 10 free credits, no card |
List prices in US dollars before tax, from each vendor’s pricing page (dates in each section below).
What a year costs for one person and for five
Entry plans billed yearly unless noted. These tools do different jobs, so read the note column before comparing totals.
| Plan | 1 person, 1 year | 5 people, 1 year | Note |
|---|---|---|---|
| RocketReach Essentials | $329 | $1,645 | Emails only; $329 × 5 for five separate accounts |
| Lusha Starter | $449.40 | — | $37.45 × 12; Starter is a 1-seat plan |
| Apollo Basic | $588 | $2,940 | $49 × 12 per seat; sequences and dialer included |
| Apollo Professional | $948 | $4,740 | $79 × 12 per seat |
| RocketReach Pro | $829 | $4,145 | Adds phone numbers; $829 × 5 |
| Amplemarket Startup | $7,200 | — | $600 × 12, annual term; covers 2 users, more users at extra cost |
| BookYourData | $299 | $299 | One-time pack of 1,000 contacts shared by the team; no renewal |
| ZoomInfo / Cognism | Quote | Quote | No published prices; Cognism plans include 5 seats |
For five people, Apollo Basic comes to $2,940 a year and Apollo Professional to $4,740, both with sequences included. RocketReach Pro, which adds phone numbers, is $4,145 for five accounts. Use these totals as a yardstick when a ZoomInfo or Cognism quote arrives.
Our arithmetic from list prices checked November 11, 2026, not vendor quotes. “—” means the plan isn’t sold for that team size.
How we chose
We picked tools in our directory that replace ZoomInfo’s core job, finding and exporting B2B contacts, and ordered them from closest in scope (Cognism, Amplemarket) to simplest (BookYourData). We re-read each pricing page on November 11, 2026: from a US connection where figures load as text, and in a browser for Apollo, Lusha, RocketReach and BookYourData, whose tables load with JavaScript. We haven’t tested these tools hands-on, and we make no claim about whose data is more accurate.
Seamless.AI, Clay, UpLead and 6sense also come up in searches but aren’t in our directory yet. If you are leaving Apollo rather than ZoomInfo, see our Apollo alternatives.
The 6 ZoomInfo alternatives
Cognism: best for phone-verified mobile numbers for calling teams
B2B sales intelligence with phone-verified mobile numbers, intent and hiring signals, CRM enrichment, GDPR/CCPA-compliant data and MCP/API access for AI assistants.
- Starts at
- Custom pricing quote from sales; Standard and Pro each include 5 seats
- What it covers
- Contact and company data, intent signals (Pro), CRM enrichment, MCP and API
- Free option
- No free trial mentioned; a free data sample is offered
Compared with ZoomInfo: Cognism is the closest like-for-like swap: an enterprise data vendor that also sells by quote. Its pitch is mobile numbers, with on-demand verification on Pro. Credits are simple: one credit reveals one contact, viewing a contact you already revealed is free, and a revealed contact stays usable for the rest of the contract unless the person changes jobs. It has no sequences or dialer of its own.
Who it’s for: Your team cold-calls and wants mobile numbers checked before dialing, under a contract like ZoomInfo’s.
Skip it if: You want a published price or a self-serve trial, or you are fewer than five people.
Visit CognismRead the Cognism profile
Source: cognism.com, checked November 11, 2026
Amplemarket: best for intent data and outreach with a published entry price
Sales platform with a B2B contact database, AI intent signals, multichannel sequences, deliverability tools and Duo, an AI copilot that suggests leads and drafts outreach for approval.
- Starts at
- $600/mo Startup, annual term, 2 users included
- What it covers
- Contact data, AI intent signals, multichannel sequences, dialer and Duo AI copilot
- Free option
- Free trial on all plans (length not stated)
Compared with ZoomInfo: Amplemarket overlaps with ZoomInfo’s Copilot tiers: AI intent signals are on every plan, and it adds the sequences and mailboxes ZoomInfo doesn’t focus on. Unlike ZoomInfo, the entry plan has a price: Startup is $600 a month on an annual term for 2 users, with 27,000 contacts plus 13,500 email and 600 phone credits per user a year. Growth (4 users) and Elite (10 users) are quote-only.
Who it’s for: You want account signals and outreach from one vendor and like seeing a price before the first call.
Skip it if: You only need contact exports: a data-only tool costs far less.
Visit AmplemarketRead the Amplemarket profile
Source: amplemarket.com, checked November 11, 2026
Apollo: best for a self-serve database with sequences and a free plan
Sales platform with a B2B database of 240M+ contacts and 30M+ companies, email sequences, a dialer, call recording, CRM enrichment and AI agents for research and outreach.
- Starts at
- $49/seat/mo billed yearly, Basic ($65 billed monthly)
- What it covers
- Contact data, email sequences, dialer, CRM enrichment and AI tools
- Free option
- Free plan: 900 credits a year; 14-day trial on Basic and Professional
Compared with ZoomInfo: Apollo is the usual self-serve answer to ZoomInfo. Basic is $49 a seat a month billed yearly with 30,000 credits per seat a year, and Professional is $79 ($99 monthly) with 48,000 credits and AI lead scoring. You can sign up, pay by card and start without a sales call. It has fewer marketing and ABM products than ZoomInfo, and Apollo labels its prices introductory.
Who it’s for: You want to buy today with a card and need both data and outreach in one seat.
Skip it if: You need ABM advertising or a single enterprise contract covering sales and marketing.
Visit ApolloRead the Apollo profile
Source: apollo.io, checked November 11, 2026
Lusha: best for emails and phones for a few reps on a small budget
B2B contact and company data with verified emails and phone numbers, a Chrome extension, CRM enrichment, buying signals, email sequences and an MCP server for AI assistants.
- Starts at
- $49.90/mo billed monthly, Starter ($37.45/mo billed yearly)
- What it covers
- Contact data with a browser extension, enrichment and signals
- Free option
- Free plan: 40 credits a month, 1 seat, no card
Compared with ZoomInfo: Lusha strips the job down to looking up contacts. Starter is $37.45 a month billed yearly for 4,800 credits a year; an email costs 1 credit and a phone number 5. Pro is $69.90 a month ($52.45 billed yearly). On monthly plans, unused credits roll over up to twice the plan’s limit, which ZoomInfo’s pricing page doesn’t offer.
Who it’s for: You need direct emails and some phone numbers for one to a few people, without a contract.
Skip it if: You reveal hundreds of phones a month or need intent and ABM tools.
Visit LushaRead the Lusha profile
Source: lusha.com, checked November 11, 2026 (yearly prices; monthly prices from our Oct 29, 2026 check)
RocketReach: best for the lowest yearly price for verified emails
Email and phone finder covering 700M profiles and 60M companies, with a browser extension, AI-written emails, Autopilot prospecting workflows, CRM exports and an API.
- Starts at
- $27/mo billed yearly, Essentials ($329/yr; $49 billed monthly)
- What it covers
- Contact data, plus AI-written emails and Autopilot workflows
- Free option
- Free account with 3 lookups, no card
Compared with ZoomInfo: RocketReach Essentials costs $329 a year for verified emails, the lowest yearly price on this page, but it covers emails only. Phone numbers start on Pro at $829 a year ($69 a month billed yearly), and Ultimate is $1,699 a year. Team plans start at $6K a year. All of it is self-serve, so you can compare the bill with a ZoomInfo quote before you sign anything.
Who it’s for: You mostly need emails and want a fixed yearly price you can expense.
Skip it if: You need phone numbers on the entry plan or intent data.
Visit RocketReachRead the RocketReach profile
Source: rocketreach.co, checked November 11, 2026
BookYourData: best for buying contacts by the pack with no subscription
B2B contact database where you build lead lists with 100+ filters and pay per contact with credits that never expire, with real-time email verification and no subscription.
- Starts at
- $99 one-time pack of 250 contacts ($299 for 1,000)
- What it covers
- Contact lists only; no outreach, intent or extension
- Free option
- 10 free credits, no card
Compared with ZoomInfo: BookYourData is the opposite of an annual ZoomInfo contract: one-time credit packs that never expire, from $99 for 250 contacts ($0.40 each) to $999 for 10,000. There is no subscription to renew and credits stay if you stop buying. It only sells lists, so it replaces ZoomInfo’s exports and nothing else.
Who it’s for: You build a list now and then and don’t want a yearly commitment.
Skip it if: Your reps prospect every day and need a live database, signals or CRM sync.
Visit BookYourDataRead the BookYourData profile
Source: bookyourdata.com, checked November 11, 2026
Published price vs quote: what to ask sales
If you are comparing a ZoomInfo or Cognism quote with a self-serve tool, ask for these in writing:
- Credits per seat and per year, and which data uses richer credits on ZoomInfo.
- What counts as a credit. ZoomInfo charges per export, not per view; Cognism charges per reveal and lets you reuse a revealed contact for the contract.
- Seat count and minimums. Cognism’s plans include 5 seats; ask what extra seats cost.
- Contract length and renewal terms, including notice periods.
- Integration costs. ZoomInfo says integrations carry a base cost and a minimum bulk credit purchase.
- Add-ons, such as Streaming Intent, priced separately.
- Trial terms: length, credits included and what happens when it ends.
Then divide the yearly total by seats and compare it with the cost table above.
When ZoomInfo is still the right pick
- Sales and marketing want one vendor for contacts, intent and ABM retargeting.
- You need high intent coverage: ABM Enterprise lists unlimited intent topics and 150K credits.
- You want ZoomInfo data inside your own tools through its API, MCP and CLI.
- You can negotiate an annual contract and have the volume to use it.
For outreach tools to pair with any of these, see the best cold email tools and LinkedIn automation tools, or browse all AI sales tools.
FAQ
How much does ZoomInfo cost?
ZoomInfo doesn’t publish prices. On November 11, 2026 its pricing page asked for a “Get Pricing” form, a sales call or a demo for every plan, and its FAQ said price depends on features, number of licenses and credit usage. Integrations carry a base cost and a minimum bulk credit purchase. We don’t estimate a figure because ZoomInfo publishes none.
What is cheaper than ZoomInfo?
Any tool with a published price lets you check before you talk to sales. RocketReach Essentials is $329 a year for emails, Lusha Starter is $37.45 a month billed yearly, Apollo Basic is $49 a seat a month billed yearly, and BookYourData sells one-time packs from $99 for 250 contacts. Whether they cost less than ZoomInfo depends on your quote.
Is there a free alternative to ZoomInfo?
Apollo has a free plan with 900 credits a year, and Lusha has a free plan with 40 credits a month. RocketReach gives a free account 3 lookups and BookYourData gives 10 free credits. ZoomInfo has no free plan, though its Sales plans offer a free trial of unstated length.
Is Apollo better than ZoomInfo?
They suit different buyers. Apollo publishes prices from $49 a seat a month billed yearly, has a free plan and includes sequences and a dialer. ZoomInfo is quote-only and covers more marketing ground, with ABM retargeting and up to unlimited intent topics on its top marketing plan. Small self-serve teams lean Apollo; larger teams wanting one enterprise contract lean ZoomInfo.
Is Cognism better than ZoomInfo?
Cognism is narrower: contact data with a focus on phone-verified mobile numbers, intent on Pro, and CRM enrichment. ZoomInfo adds marketing, ABM and Copilot tiers. Both are quote-only. If calling is your main channel, Cognism’s mobile focus may fit better; we haven’t tested data quality on either.
How do ZoomInfo credits work?
One credit is used each time you export a person or company profile to a file or another app; viewing a profile doesn’t use one. ZoomInfo says richer credits cover data such as technographics and org charts, and basic credits cover demographic and firmographic details. Marketing Demand includes 75K credits and ABM Enterprise 150K.
Does ZoomInfo have a free trial?
Yes, its Sales plans (Professional, Copilot Advanced and Copilot Enterprise) show “Start free trial”, but the pricing page doesn’t state the length or limits. Marketing plans offer a demo instead.
What should I ask for in a ZoomInfo quote?
Ask for the credit allowance per seat and which data uses richer credits, the contract length and renewal terms, the cost of each integration and its minimum credit purchase, add-on prices such as Streaming Intent, and payment frequency. Then compare that total with the published prices on this page.
Sources
Checked November 11, 2026, except Lusha monthly prices (Oct 29, 2026).