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ZoomInfo Pricing, Plans & Alternatives

Enterprise go-to-market platform with B2B contact and company data, buyer intent, website visitor data, conversation intelligence, AI agents and API/MCP data access.

Custom pricingFree trialAI Sales & Lead Gen

This profile is based on ZoomInfo's official website, pricing page and help docs, checked Oct 29, 2026. We haven't tested ZoomInfo hands-on yet.

Screenshot of the ZoomInfo homepage
ZoomInfo homepage, captured Oct 29, 2026. The live site may look different.

What does ZoomInfo do?

ZoomInfo is an enterprise go-to-market platform: B2B contact and company data, buyer intent signals, website visitor data, conversation intelligence and AI agents, plus API and MCP access. Pricing is by quote only, and Sales plans offer a free trial. It suits larger sales and marketing teams; skip it if you want a self-serve plan with a public price.

  • B2B contact and company data. Search, build prospect lists and export contacts and companies; each export uses one credit.
  • Buyer intent and signals. Intent topics, website visitor data, champion tracking and alerts on higher plans.
  • Copilot. AI that prioritizes accounts, writes talking points and summaries, with Copilot chat on Enterprise.
  • Waterfall enrichment. Checks several sources to fill in and verify records; ZoomInfo says you pay once and can re-pull a record free for a year.
  • Conversation intelligence. Listed among ZoomInfo's use cases alongside an AI Sales Coach.
  • ABM and advertising. Audience targeting, retargeting on Facebook, LinkedIn and Google, and the ZoomInfo Display Network on Marketing plans.
  • API, MCP and CLI. A headless data layer (gtm.ai) puts ZoomInfo data behind your own tools through an API, MCP and a CLI.
  • CRM integrations and extension. CRM integrations and a Chrome extension are included from Professional.

Who is ZoomInfo for?

ZoomInfo is a good fit if you're a salesperson or a team lead, and you need help finding sales leads.

How much does ZoomInfo cost?

ZoomInfo doesn't publish prices for its paid plans. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 29, 2026 on the official pricing page.

Starts at
Custom pricing
Free plan
No
Free trial
Free trial on Sales plans (length not stated)

No prices are published. Sales plans (Professional, Copilot Advanced, Copilot Enterprise) and Marketing plans (Demand, ABM Lite, ABM Enterprise) are quoted by sales; ZoomInfo says price depends on features, licenses and credit usage. Each export uses one credit. No free plan. Checked Oct 29, 2026.

ZoomInfo plans compared

PlanBilled monthlyBilled yearlyWhat you get
ProfessionalCustomCustomSales plan: contact and company data, search and export, prospect lists, CRM integrations, Chrome extension, AI email drafting and AI-assisted dialing; quote only, free trial available
Copilot AdvancedCustomCustomAdds account prioritization, buyer intent, website visitor data, champion tracking, fit score, workflows and AI talking points; quote only
Copilot EnterpriseCustomCustomAdds real-time intent, sales activity automation, earnings-call and competitor alerts, custom intent and integrations, Copilot chat and a dedicated customer success manager; quote only
Marketing DemandCustomCustom75K included credits, 25 intent topics, audience targeting and retargeting; demo only
ABM Lite / ABM EnterpriseCustomCustomABM Lite: 100 intent topics and the ZoomInfo Display Network (10 active campaigns, 10K accounts). ABM Enterprise: 150K included credits, unlimited intent topics and predictive account scoring; demo only

Checked on Oct 29, 2026. ZoomInfo publishes no prices: every plan goes through a 'Get Pricing' form or sales, and the FAQ says the price depends on features, number of licenses and credit usage. Each export uses one credit. Sales plans show 'Start free trial' (length not stated); Marketing plans show 'Get a demo'. There is no free plan. Payment can be by card, ACH, wire, EFT or check depending on the package.

Checked Oct 29, 2026 on ZoomInfo's pricing page. Prices change often, so confirm before you buy.

ZoomInfo pros and cons

What stands out

  • Sales, marketing and data products on one platform
  • Intent, visitor and alert signals for account prioritization
  • API, MCP and CLI access for custom builds
  • Free trial on Sales plans
  • Flexible payment methods, including ACH and wire

Watch out for

  • No published prices; every plan is quote-only
  • No free plan
  • Trial length is not stated
  • Marketing plans need a demo before you can try them
  • Many features sit on the higher Copilot tiers

Based on ZoomInfo's own pages, not hands-on testing.

What are the alternatives to ZoomInfo?

We list 17 other AI Sales & Lead Gen tools: AiSDR, Amplemarket, Apollo, BookYourData, Bouncer, Cognism, Demodesk, Dripify, Expertise AI, Instantly, lemlist, Lusha, Reply.io, RocketReach, Spiky, Storylane, Waalaxy. Each one below shows its starting price and when you might pick it instead.

  • AiSDR · From $1.50/prospect

    Choose AiSDR if you'd like a second option to compare for finding sales leads.

  • Amplemarket · From $600/mo

    Choose Amplemarket if you'd like a second option to compare for finding sales leads.

  • Apollo · From $49/seat/mo

    Choose Apollo if you want to start on a free plan.

  • BookYourData · From $99 for 250 contacts

    Choose BookYourData if you'd like a second option to compare for finding sales leads.

  • Bouncer · From $8 per 1,000 checks

    Choose Bouncer if you'd like a second option to compare for finding sales leads.

  • Cognism · Custom pricing

    Choose Cognism if you'd like a second option to compare for finding sales leads.

  • Demodesk · €25/user/mo

    Choose Demodesk if you also need help automating busywork.

  • Dripify · From $59/mo

    Choose Dripify if you'd like a second option to compare for finding sales leads.

  • Expertise AI · Custom pricing

    Choose Expertise AI if you also need help answering customer questions.

  • Instantly · From $37.60/mo

    Choose Instantly if you'd like a second option to compare for finding sales leads.

  • lemlist · From $55/mo

    Choose lemlist if you'd like a second option to compare for finding sales leads.

  • Lusha · From $49.90/mo

    Choose Lusha if you want to start on a free plan.

  • Reply.io · From $49/mo

    Choose Reply.io if you'd like a second option to compare for finding sales leads.

  • RocketReach · From $27/mo

    Choose RocketReach if you want to start on a free plan.

  • Spiky · From $15/user/mo

    Choose Spiky if you want to start on a free plan.

  • Storylane · From $40/mo

    Choose Storylane if you want to start on a free plan.

  • Waalaxy · Price not checked

    Choose Waalaxy if you'd like a second option to compare for finding sales leads.

ZoomInfo FAQ

How much does ZoomInfo cost?

ZoomInfo does not publish prices. As of Oct 29, 2026, every plan is quoted through a 'Get Pricing' form or sales, and the price depends on features, number of licenses and credit usage.

Does ZoomInfo have a free plan?

No. There is no free plan, but the Sales plans (Professional, Copilot Advanced, Copilot Enterprise) have a 'Start free trial' option.

How long is the ZoomInfo free trial?

The pricing page does not state a trial length or its limits.

What are ZoomInfo's plans?

Sales: Professional, Copilot Advanced and Copilot Enterprise. Marketing: Demand, ABM Lite and ABM Enterprise. A Talent section links to separate pricing.

How do ZoomInfo credits work?

Each export uses one credit. Marketing Demand includes 75K credits and ABM Enterprise 150K; credit allowances for Sales plans are set in your quote.

What does Copilot add?

Copilot Advanced adds account prioritization, buyer intent, website visitor data, a fit score, workflows and AI talking points; Copilot Enterprise adds real-time intent, activity automation and Copilot chat.

Can I use ZoomInfo data in my own tools?

Yes. ZoomInfo offers its data through an API, MCP and a CLI, branded gtm.ai, alongside CRM integrations.

How can I pay for ZoomInfo?

The pricing page lists card, ACH, wire, EFT and check, depending on the package.

Sources and how we checked

How we review tools