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Capsule CRM Pricing, Plans & Alternatives

Simple CRM for small businesses with contacts, sales pipelines, project boards and workflow automation, plus AI summaries, AI contact and business enrichment and an AI pipeline generator.

From $18/user/moFree planAI Sales & Lead Gen

This profile is based on Capsule CRM's official website, pricing page and help docs, checked Oct 30, 2026. We haven't tested Capsule CRM hands-on yet.

Screenshot of the Capsule CRM homepage
Capsule CRM homepage, captured Oct 30, 2026. The live site may look different.

What does Capsule CRM do?

Capsule CRM is a simple small-business CRM for contacts, sales pipelines and project boards, with AI summaries, AI enrichment and an AI pipeline generator on paid plans. Starter is $18 per user a month billed annually, and a free plan covers 2 users. It suits small teams; skip it for heavy calling or outbound.

  • Contacts and sales pipelines. Contact records with custom fields, sales milestones and visual pipelines; multiple pipelines from Growth.
  • AI Summaries. An instant summary of the last 50 activities on any contact, opportunity or project, from Growth.
  • AI Business and Contact Enrichment. AI fills in business and contact details automatically, from Growth.
  • AI Pipeline Generator. Builds a custom sales pipeline for your business and process in seconds, from Starter.
  • AI Meeting Prep (beta). Prepares you for meetings with contacts, listed on Growth.
  • Project boards. Track delivery work after the sale on project boards; multiple boards from Growth.
  • Workflow automations. Repeatable sequences of tasks, email notifications and stage changes, from Growth.
  • Integrations and ChatGPT app. Premium integrations such as Xero and Zendesk from Starter; the site also announces Capsule in ChatGPT.

Who is Capsule CRM for?

Capsule CRM is a good fit if you're a business owner, a salesperson or a team lead, and you need help finding sales leads or automating busywork.

How much does Capsule CRM cost?

Capsule CRM starts at $18/user/mo. It also has a free plan. Its pricing page lists a free trial. We checked this on Oct 30, 2026 on the official pricing page.

Starts at
$18/user/mo
Free plan
Yes
Free trial
14 days on paid plans, no card required

Starter billed annually (USD price list for 'US & International'). Growth is $36, Advanced $54 and Ultimate $72 per user a month billed annually; monthly billing is offered but its prices weren't shown. Free plan: 2 users, 250 contacts, 1 pipeline. Checked Oct 30, 2026.

Capsule CRM plans compared

PlanBilled monthlyBilled yearlyWhat you get
Free$0$0Up to 2 users, 250 contacts, 5 custom fields, 1 sales pipeline; Gmail or Outlook mail connection; no AI features
StarterNot listed$18/user/mo30,000 contacts, email templates, shared mailbox, basic reporting, premium integrations (e.g. Xero, Zendesk), goals, custom activity types, AI Pipeline Generator
GrowthNot listed$36/user/mo60,000 contacts, workflow automations, advanced sales reporting and dashboards, multiple pipelines and project boards, email sync, team access controls; AI Summaries, AI Business Enrichment, AI Contact Enrichment, AI Meeting Prep (beta)
AdvancedNot listed$54/user/moEverything in Growth plus 120,000 contacts, 50 sales pipelines and 50 project boards
UltimateNot listed$72/user/moFor teams of 5+ users; account manager, custom training and enhanced AI tools

Prices read on Oct 30, 2026 in a browser from Capsule's 'US & International (USD)' price list, billed annually; our US-based fetch of the same page showed the plans and features but not the figures. Annual billing is labeled 'Save up to 18%'. A monthly option exists, but its prices didn't appear when we switched the toggle, so we leave them blank. GBP and EUR price lists are offered for the UK and Europe. The Marketing add-on starts at $11 a month.

Checked Oct 30, 2026 on Capsule CRM's pricing page. Prices change often, so confirm before you buy.

Capsule CRM pros and cons

What stands out

  • Free plan for up to 2 users
  • 14-day trial on paid plans, no card required
  • AI summaries and enrichment from $36 per user
  • Sales pipelines and project boards in one CRM
  • Generous contact limits (30,000 on Starter)

Watch out for

  • Monthly-billed prices weren't shown during our check
  • Most AI features need Growth or higher
  • Free plan has only 250 contacts and no AI
  • Workflow automations start on Growth
  • No built-in dialer listed on the pricing page

Based on Capsule CRM's own pages, not hands-on testing.

What are the alternatives to Capsule CRM?

We list 26 other AI Sales & Lead Gen tools: AiSDR, Amplemarket, Apollo, BookYourData, Bouncer, Close, Cognism, Demodesk, Dripify, Expertise AI, folk, Freshsales, Instantly, lemlist, Lusha, Nutshell, Pipedrive, Reply.io, RocketReach, Salesflare, SalesRabbit, Spiky, Storylane, Streak, Waalaxy, ZoomInfo. Each one below shows its starting price and when you might pick it instead.

  • AiSDR · From $1.50/prospect

    Choose AiSDR if you want a lower starting price ($1.50/prospect vs $18/user/mo).

  • Amplemarket · From $600/mo

    Choose Amplemarket if you'd like a second option to compare for finding sales leads.

  • Apollo · From $49/seat/mo

    Choose Apollo if you'd like a second option to compare for finding sales leads.

  • BookYourData · From $99 for 250 contacts

    Choose BookYourData if you'd like a second option to compare for finding sales leads.

  • Bouncer · From $8 per 1,000 checks

    Choose Bouncer if you'd like a second option to compare for finding sales leads.

  • Close · From $9/user/mo

    Choose Close if you want a lower starting price ($9/user/mo vs $18/user/mo).

  • Cognism · Custom pricing

    Choose Cognism if you'd like a second option to compare for finding sales leads.

  • Demodesk · €25/user/mo

    Choose Demodesk if you'd like a second option to compare for finding sales leads.

  • Dripify · From $59/mo

    Choose Dripify if you'd like a second option to compare for finding sales leads.

  • Expertise AI · Custom pricing

    Choose Expertise AI if you also need help answering customer questions.

  • folk · From $24/member/mo

    Choose folk if you'd like a second option to compare for finding sales leads.

  • Freshsales · From $9/user/mo

    Choose Freshsales if you want a lower starting price ($9/user/mo vs $18/user/mo).

  • Instantly · From $37.60/mo

    Choose Instantly if you'd like a second option to compare for finding sales leads.

  • lemlist · From $55/mo

    Choose lemlist if you'd like a second option to compare for finding sales leads.

  • Lusha · From $49.90/mo

    Choose Lusha if you'd like a second option to compare for finding sales leads.

  • Nutshell · From $13/user/mo

    Choose Nutshell if you want a lower starting price ($13/user/mo vs $18/user/mo).

  • Pipedrive · From $14/seat/mo

    Choose Pipedrive if you want a lower starting price ($14/seat/mo vs $18/user/mo).

  • Reply.io · From $49/mo

    Choose Reply.io if you'd like a second option to compare for finding sales leads.

  • RocketReach · From $27/mo

    Choose RocketReach if you'd like a second option to compare for finding sales leads.

  • Salesflare · From $29/user/mo

    Choose Salesflare if you'd like a second option to compare for finding sales leads.

  • SalesRabbit · From $49/user/mo

    Choose SalesRabbit if you'd like a second option to compare for finding sales leads.

  • Spiky · From $15/user/mo

    Choose Spiky if you want a lower starting price ($15/user/mo vs $18/user/mo).

  • Storylane · From $40/mo

    Choose Storylane if you'd like a second option to compare for finding sales leads.

  • Streak · From $49/user/mo

    Choose Streak if you'd like a second option to compare for finding sales leads.

  • Waalaxy · Price not checked

    Choose Waalaxy if you'd like a second option to compare for finding sales leads.

  • ZoomInfo · Custom pricing

    Choose ZoomInfo if you'd like a second option to compare for finding sales leads.

Capsule CRM FAQ

How much does Capsule CRM cost?

Starter is $18, Growth $36, Advanced $54 and Ultimate $72 per user a month, billed annually (USD price list, checked Oct 30, 2026). There's also a free plan.

Does Capsule CRM have a free plan?

Yes. It allows up to 2 users, 250 contacts and 1 sales pipeline, without AI features or automations.

Does Capsule CRM have a free trial?

Yes. Paid plans have a 14-day free trial with no card required.

What AI features does Capsule CRM have?

AI Pipeline Generator on Starter, and AI Summaries, AI Business Enrichment, AI Contact Enrichment and AI Meeting Prep (beta) from Growth; Ultimate lists enhanced AI tools.

Can I pay for Capsule CRM monthly?

Yes, a monthly option is offered, but annual billing saves up to 18%. Monthly prices didn't appear on the page during our check.

Which Capsule plan includes workflow automation?

Workflow automations, email sync and multiple pipelines start on Growth.

Does Capsule CRM charge in pounds or euros?

It has separate price lists for UK and Europe (GBP) and Europe (EUR); the US and international list is in USD.

Who is Capsule's Ultimate plan for?

Teams of 5 or more users; it adds an account manager, custom training and enhanced AI tools.

Sources and how we checked

How we review tools