
What does Capsule CRM do?
Capsule CRM is a simple small-business CRM for contacts, sales pipelines and project boards, with AI summaries, AI enrichment and an AI pipeline generator on paid plans. Starter is $18 per user a month billed annually, and a free plan covers 2 users. It suits small teams; skip it for heavy calling or outbound.
- Contacts and sales pipelines. Contact records with custom fields, sales milestones and visual pipelines; multiple pipelines from Growth.
- AI Summaries. An instant summary of the last 50 activities on any contact, opportunity or project, from Growth.
- AI Business and Contact Enrichment. AI fills in business and contact details automatically, from Growth.
- AI Pipeline Generator. Builds a custom sales pipeline for your business and process in seconds, from Starter.
- AI Meeting Prep (beta). Prepares you for meetings with contacts, listed on Growth.
- Project boards. Track delivery work after the sale on project boards; multiple boards from Growth.
- Workflow automations. Repeatable sequences of tasks, email notifications and stage changes, from Growth.
- Integrations and ChatGPT app. Premium integrations such as Xero and Zendesk from Starter; the site also announces Capsule in ChatGPT.
Who is Capsule CRM for?
Capsule CRM is a good fit if you're a business owner, a salesperson or a team lead, and you need help finding sales leads or automating busywork.
How much does Capsule CRM cost?
Capsule CRM starts at $18/user/mo. It also has a free plan. Its pricing page lists a free trial. We checked this on Oct 30, 2026 on the official pricing page.
- Starts at
- $18/user/mo
- Free plan
- Yes
- Free trial
- 14 days on paid plans, no card required
Starter billed annually (USD price list for 'US & International'). Growth is $36, Advanced $54 and Ultimate $72 per user a month billed annually; monthly billing is offered but its prices weren't shown. Free plan: 2 users, 250 contacts, 1 pipeline. Checked Oct 30, 2026.
Capsule CRM plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0 | $0 | Up to 2 users, 250 contacts, 5 custom fields, 1 sales pipeline; Gmail or Outlook mail connection; no AI features |
| Starter | Not listed | $18/user/mo | 30,000 contacts, email templates, shared mailbox, basic reporting, premium integrations (e.g. Xero, Zendesk), goals, custom activity types, AI Pipeline Generator |
| Growth | Not listed | $36/user/mo | 60,000 contacts, workflow automations, advanced sales reporting and dashboards, multiple pipelines and project boards, email sync, team access controls; AI Summaries, AI Business Enrichment, AI Contact Enrichment, AI Meeting Prep (beta) |
| Advanced | Not listed | $54/user/mo | Everything in Growth plus 120,000 contacts, 50 sales pipelines and 50 project boards |
| Ultimate | Not listed | $72/user/mo | For teams of 5+ users; account manager, custom training and enhanced AI tools |
Prices read on Oct 30, 2026 in a browser from Capsule's 'US & International (USD)' price list, billed annually; our US-based fetch of the same page showed the plans and features but not the figures. Annual billing is labeled 'Save up to 18%'. A monthly option exists, but its prices didn't appear when we switched the toggle, so we leave them blank. GBP and EUR price lists are offered for the UK and Europe. The Marketing add-on starts at $11 a month.
Checked Oct 30, 2026 on Capsule CRM's pricing page. Prices change often, so confirm before you buy.
Capsule CRM pros and cons
What stands out
- Free plan for up to 2 users
- 14-day trial on paid plans, no card required
- AI summaries and enrichment from $36 per user
- Sales pipelines and project boards in one CRM
- Generous contact limits (30,000 on Starter)
Watch out for
- Monthly-billed prices weren't shown during our check
- Most AI features need Growth or higher
- Free plan has only 250 contacts and no AI
- Workflow automations start on Growth
- No built-in dialer listed on the pricing page
Based on Capsule CRM's own pages, not hands-on testing.
What are the alternatives to Capsule CRM?
We list 26 other AI Sales & Lead Gen tools: AiSDR, Amplemarket, Apollo, BookYourData, Bouncer, Close, Cognism, Demodesk, Dripify, Expertise AI, folk, Freshsales, Instantly, lemlist, Lusha, Nutshell, Pipedrive, Reply.io, RocketReach, Salesflare, SalesRabbit, Spiky, Storylane, Streak, Waalaxy, ZoomInfo. Each one below shows its starting price and when you might pick it instead.
AiSDR · From $1.50/prospectChoose AiSDR if you want a lower starting price ($1.50/prospect vs $18/user/mo).
Amplemarket · From $600/moChoose Amplemarket if you'd like a second option to compare for finding sales leads.
Apollo · From $49/seat/moChoose Apollo if you'd like a second option to compare for finding sales leads.
BookYourData · From $99 for 250 contactsChoose BookYourData if you'd like a second option to compare for finding sales leads.
Bouncer · From $8 per 1,000 checksChoose Bouncer if you'd like a second option to compare for finding sales leads.

Cognism · Custom pricingChoose Cognism if you'd like a second option to compare for finding sales leads.
Demodesk · €25/user/moChoose Demodesk if you'd like a second option to compare for finding sales leads.
Dripify · From $59/moChoose Dripify if you'd like a second option to compare for finding sales leads.
Expertise AI · Custom pricingChoose Expertise AI if you also need help answering customer questions.
folk · From $24/member/moChoose folk if you'd like a second option to compare for finding sales leads.
Freshsales · From $9/user/moChoose Freshsales if you want a lower starting price ($9/user/mo vs $18/user/mo).
Instantly · From $37.60/moChoose Instantly if you'd like a second option to compare for finding sales leads.
lemlist · From $55/moChoose lemlist if you'd like a second option to compare for finding sales leads.
Lusha · From $49.90/moChoose Lusha if you'd like a second option to compare for finding sales leads.
Nutshell · From $13/user/moChoose Nutshell if you want a lower starting price ($13/user/mo vs $18/user/mo).
Pipedrive · From $14/seat/moChoose Pipedrive if you want a lower starting price ($14/seat/mo vs $18/user/mo).
Reply.io · From $49/moChoose Reply.io if you'd like a second option to compare for finding sales leads.
RocketReach · From $27/moChoose RocketReach if you'd like a second option to compare for finding sales leads.
Salesflare · From $29/user/moChoose Salesflare if you'd like a second option to compare for finding sales leads.
SalesRabbit · From $49/user/moChoose SalesRabbit if you'd like a second option to compare for finding sales leads.
Spiky · From $15/user/moChoose Spiky if you want a lower starting price ($15/user/mo vs $18/user/mo).
Storylane · From $40/moChoose Storylane if you'd like a second option to compare for finding sales leads.
Streak · From $49/user/moChoose Streak if you'd like a second option to compare for finding sales leads.
Waalaxy · Price not checkedChoose Waalaxy if you'd like a second option to compare for finding sales leads.
ZoomInfo · Custom pricingChoose ZoomInfo if you'd like a second option to compare for finding sales leads.
Capsule CRM FAQ
How much does Capsule CRM cost?
Starter is $18, Growth $36, Advanced $54 and Ultimate $72 per user a month, billed annually (USD price list, checked Oct 30, 2026). There's also a free plan.
Does Capsule CRM have a free plan?
Yes. It allows up to 2 users, 250 contacts and 1 sales pipeline, without AI features or automations.
Does Capsule CRM have a free trial?
Yes. Paid plans have a 14-day free trial with no card required.
What AI features does Capsule CRM have?
AI Pipeline Generator on Starter, and AI Summaries, AI Business Enrichment, AI Contact Enrichment and AI Meeting Prep (beta) from Growth; Ultimate lists enhanced AI tools.
Can I pay for Capsule CRM monthly?
Yes, a monthly option is offered, but annual billing saves up to 18%. Monthly prices didn't appear on the page during our check.
Which Capsule plan includes workflow automation?
Workflow automations, email sync and multiple pipelines start on Growth.
Does Capsule CRM charge in pounds or euros?
It has separate price lists for UK and Europe (GBP) and Europe (EUR); the US and international list is in USD.
Who is Capsule's Ultimate plan for?
Teams of 5 or more users; it adds an account manager, custom training and enhanced AI tools.
Sources and how we checked
- Official pricing page, checked Oct 30, 2026
- Official website
