AI Tools For Me

Instantly Pricing, Plans & Alternatives

Cold email platform that sends from unlimited email accounts with built-in warmup, plus a B2B lead database, email verification, a CRM and AI agents for prospecting and replies.

From $37.60/moFree trialAI Sales & Lead Gen

This profile is based on Instantly's official website, pricing page and help docs, checked Oct 15, 2026. We haven't tested Instantly hands-on yet.

Screenshot of the Instantly homepage
Instantly homepage, captured Oct 15, 2026. The live site may look different.

What does Instantly do?

Instantly is a cold email platform that sends from unlimited email accounts with built-in warmup, and sells B2B lead data, AI agents and a CRM alongside. Outreach Growth is $47/mo ($37.60 billed yearly) for 5,000 emails. It suits founders and agencies running high-volume cold email; skip it if you need team members on the entry plan.

  • Unlimited email accounts and warmup. Every Outreach plan lets you connect and warm as many sending accounts as you need from any provider; plans are capped by emails and uploaded contacts, not by inboxes.
  • Campaigns with A/Z testing. Multi-step sequences with scheduling, an AI Sequence Writer and spam-word checker. Growth has basic A/Z testing; full 26-variant testing starts on Hypergrowth.
  • Unibox. A shared inbox that pulls replies from all connected accounts. Full in-app replies and custom reply labels start on Hypergrowth.
  • Deliverability tools. Warmup, a Deliverability AI Agent (Hypergrowth and up), inbox placement tests, email verification and, on Light Speed, SISR server and IP rotation.
  • SuperSearch lead database. Search 450M+ B2B leads with 13 filters and waterfall enrichment across 5+ providers, paid with Instantly credits (about 0.5 credits per row, about 1.5 for a work email).
  • AI agents. An AI Sales Agent that finds leads and an AI Reply Agent that drafts replies, each costing 5 credits per lead or reply; the Reply Agent is included from the Scale bundle.
  • CRM and website visitors. A built-in CRM for deals and revenue, plus identification of companies visiting your site. The CRM is a separate plan, and neither CRM nor website-visitor pricing is listed on the pricing page.
  • Automations, API and webhooks. The Automation Builder is included on all Outreach plans and API access on every plan; webhooks need Hypergrowth or higher.

Who is Instantly for?

Instantly is a good fit if you're a salesperson or a business owner, and you need help finding sales leads.

How much does Instantly cost?

Instantly starts at $37.60/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 15, 2026 on the official pricing page.

Starts at
$37.60/mo
Free plan
No
Free trial
Free start, no card (length not stated)

Outreach Growth plan billed yearly ($47/mo billed monthly): 5,000 emails a month, 1,000 uploaded contacts, unlimited email accounts and warmup. Lead data is extra or in bundles (Starter $94/mo, $85/mo yearly). Some figures conflict on the pricing page, so check before buying.

Instantly plans compared

PlanBilled monthlyBilled yearlyWhat you get
Outreach Growth$47/mo$37.60/mo5,000 emails a month, 1,000 uploaded contacts, unlimited email accounts and warmup, basic A/Z testing, AI Sequence Writer and AI Spam Words Checker, chat support. No team members (those start on Hypergrowth) and no webhooks
Outreach Hypergrowth$97/mo$77.60/mo125,000 emails a month on the plan card (the comparison table says 100,000), 25,000 uploaded contacts; adds team members, the Deliverability AI Agent, webhooks, full in-app Unibox replies, custom reply labels, 26-variant A/Z testing and premium live support
Outreach Light Speed$358/mo$286.30/mo500,000 emails a month, 100,000 uploaded contacts; everything in Hypergrowth plus the SISR system (dedicated server and IP sharding and rotation) and lead-priority sequencing controls
Starter bundle$94/mo$85/moOutreach plus lead data in one plan: 5,000 emails and 1,500 Instantly credits a month, 1,000 uploaded contacts, 450M+ lead database and the AI Sales Agent
EnterpriseNot listedCustom500,000+ emails and 100,000+ contacts a month, private deliverability network and a dedicated account manager; book a call with sales

Checked on Oct 30, 2026 (prices shown to a US visitor). Annual prices are per month on the Yearly toggle; the page doesn't say whether yearly is charged upfront. Over a year, Growth costs $451.20 billed yearly vs $564 monthly (saves $112.80), Hypergrowth $931.20 vs $1,164 (saves $232.80) and Light Speed $3,435.60 vs $4,296 (saves $860.40). Bundles save 10%: Starter $85/mo yearly ($94 monthly), Scale $175 ($194) with 100,000 emails, 25,000 contacts, 5,000 credits and the AI Reply Agent, and Agency $500 ($555) with 500,000 emails, 100,000 contacts and 10,000 credits. Lead data on its own is a separate Credits subscription: Growth $47/mo ($37.60 yearly) for 1,500–2,000 credits, Supersonic $97 ($87.30) for 5,000–7,500, Hyper Credits from $197 ($177.30); Instantly's pricing summary also lists Nano at $9/mo for 150 credits. Add-ons: Outreach +25,000 contacts and +125,000 emails $87/mo; Credits +50,000 $425/mo. Done-for-you domains are $15/yr and mailboxes $4–$10/mo. Unused credits expire 2 months after purchase on monthly plans and 1 year on annual plans. Each workspace needs its own subscription. The pricing page shows conflicting figures in places (for example a 'Hypergrowth Plan' at $358 inside the Scale bundle), so confirm on the live page before buying.

Checked Oct 15, 2026 on Instantly's pricing page. Prices change often, so confirm before you buy.

Instantly pros and cons

What stands out

  • Unlimited email accounts and warmup on every Outreach plan
  • Clear email and contact caps per plan; you upgrade rather than pay overage fees
  • 14-day free trial with no card (1,000 emails, 250 contacts)
  • Yearly billing saves about 20% on Growth, Hypergrowth and Light Speed
  • Outreach, lead data, AI agents and a CRM from one vendor
  • API access and the Automation Builder on all Outreach plans

Watch out for

  • Pricing page shows conflicting figures for some plans (Oct 30, 2026)
  • Lead data is a second subscription unless you buy a bundle
  • Team members start on Hypergrowth ($97/mo), not Growth
  • Each workspace needs its own subscription
  • No option to pause a subscription, only cancel
  • Credits on monthly plans expire after 2 months

Based on Instantly's own pages, not hands-on testing.

What are the alternatives to Instantly?

We list 26 other AI Sales & Lead Gen tools: AiSDR, Amplemarket, Apollo, BookYourData, Bouncer, Capsule CRM, Close, Cognism, Demodesk, Dripify, Expertise AI, folk, Freshsales, lemlist, Lusha, Nutshell, Pipedrive, Reply.io, RocketReach, Salesflare, SalesRabbit, Spiky, Storylane, Streak, Waalaxy, ZoomInfo. Each one below shows its starting price and when you might pick it instead.

  • AiSDR · From $1.50/prospect

    Choose AiSDR if you want a lower starting price ($1.50/prospect vs $37.60/mo).

  • Amplemarket · From $600/mo

    Choose Amplemarket if you'd like a second option to compare for finding sales leads.

  • Apollo · From $49/seat/mo

    Choose Apollo if you want to start on a free plan.

  • BookYourData · From $99 for 250 contacts

    Choose BookYourData if you'd like a second option to compare for finding sales leads.

  • Bouncer · From $8 per 1,000 checks

    Choose Bouncer if you'd like a second option to compare for finding sales leads.

  • Capsule CRM · From $18/user/mo

    Choose Capsule CRM if you want to start on a free plan.

  • Close · From $9/user/mo

    Choose Close if you want a lower starting price ($9/user/mo vs $37.60/mo).

  • Cognism · Custom pricing

    Choose Cognism if you'd like a second option to compare for finding sales leads.

  • Demodesk · €25/user/mo

    Choose Demodesk if you want a lower starting price (€25/user/mo vs $37.60/mo).

  • Dripify · From $59/mo

    Choose Dripify if you'd like a second option to compare for finding sales leads.

  • Expertise AI · Custom pricing

    Choose Expertise AI if you also need help answering customer questions.

  • folk · From $24/member/mo

    Choose folk if you want to start on a free plan.

  • Freshsales · From $9/user/mo

    Choose Freshsales if you want a lower starting price ($9/user/mo vs $37.60/mo).

  • lemlist · From $55/mo

    Choose lemlist if you'd like a second option to compare for finding sales leads.

  • Lusha · From $49.90/mo

    Choose Lusha if you want to start on a free plan.

  • Nutshell · From $13/user/mo

    Choose Nutshell if you want a lower starting price ($13/user/mo vs $37.60/mo).

  • Pipedrive · From $14/seat/mo

    Choose Pipedrive if you want a lower starting price ($14/seat/mo vs $37.60/mo).

  • Reply.io · From $49/mo

    Choose Reply.io if you'd like a second option to compare for finding sales leads.

  • RocketReach · From $27/mo

    Choose RocketReach if you want to start on a free plan.

  • Salesflare · From $29/user/mo

    Choose Salesflare if you want a lower starting price ($29/user/mo vs $37.60/mo).

  • SalesRabbit · From $49/user/mo

    Choose SalesRabbit if you want to start on a free plan.

  • Spiky · From $15/user/mo

    Choose Spiky if you want to start on a free plan.

  • Storylane · From $40/mo

    Choose Storylane if you want to start on a free plan.

  • Streak · From $49/user/mo

    Choose Streak if you want to start on a free plan.

  • Waalaxy · Price not checked

    Choose Waalaxy if you'd like a second option to compare for finding sales leads.

  • ZoomInfo · Custom pricing

    Choose ZoomInfo if you'd like a second option to compare for finding sales leads.

Instantly FAQ

How much does Instantly cost?

As of Oct 30, 2026: Outreach Growth is $47/mo ($37.60/mo billed yearly) for 5,000 emails and 1,000 contacts, Hypergrowth $97/mo ($77.60) and Light Speed $358/mo ($286.30). Bundles with lead data start at $94/mo ($85 yearly). Enterprise is custom.

Does Instantly have a free trial?

Yes. Instantly's pricing summary lists a 14-day Outreach trial with no credit card, covering 250 uploaded contacts and 1,000 emails, and a free Credits tier with 100 credits. Trial workspaces without a subscription expire automatically.

Is there a free plan?

Not for sending. After the 14-day trial you need a paid Outreach plan; the only $0 option listed is the Credits free tier with 100 credits for lead search.

Does Instantly include a lead database?

Not on the standalone Outreach plans. Leads come from a separate Credits plan (from $47/mo, or Nano at $9/mo for 150 credits) or from the Starter, Scale and Agency bundles, which include 1,500, 5,000 and 10,000 credits a month.

Is Instantly priced per user?

No seat price is shown; plans are priced per workspace by emails and contacts. Team members are available on Hypergrowth and Light Speed (or CRM plans), and each extra workspace needs its own subscription.

What happens if I go over my email or contact limit?

Instantly's pricing summary says you move up a tier rather than pay overage fees, or add an Outreach add-on at $87/mo for 25,000 more contacts and 125,000 more emails, where your subscription is eligible.

Do Instantly credits expire?

Yes. Unused credits expire 2 months after purchase on monthly plans and 1 year after purchase on annual plans. The AI Sales Agent and AI Reply Agent each use 5 credits per lead or reply.

How do I cancel Instantly?

Go to Settings → Billing & Usage and cancel each plan tab. Outreach and Credits plans end at the close of the billing cycle; CRM and Inbox Placement end at once with prorated credit. Instantly doesn't offer a pause option, and the help article doesn't mention refunds.

Sources and how we checked

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