Lusha Pricing, Plans & Alternatives

What does Lusha do?

Lusha is a B2B contact and company database (515M+ contacts, 29M+ companies) with a Chrome extension, CRM enrichment, buying signals and an MCP server. Starter is $49.90/mo billed monthly; a free plan gives 40 credits a month. It suits reps who mainly need verified emails; skip it if you need many phone numbers, since each costs 5 credits.

• Contact and company data. Lusha lists 515M+ contacts, 29M+ companies and 165M+ verified emails, with 77 fields on each record.
• Chrome extension. Reveals contact details while you browse professional networks, CRMs, Gmail and other websites.
• CRM enrichment. Connects to Salesforce, HubSpot, monday, Zoho, Pipedrive and Bullhorn, with bulk and CSV enrichment on paid plans.
• Buying signals and intent. 26 signal types, buying-intent topics, website visitor identification and lookalike prospecting.
• AI prioritization. AI recommendations and predictive scoring that rank accounts against your ideal customer profile using CRM history.
• Email sequences. Automated email sequences and call recordings with AI insights are listed among the Free plan's features.
• API and MCP. An API for pulling contacts, companies and signals into your systems, plus an MCP server for Claude, ChatGPT and other MCP clients.
• Automation connectors. Works with Clay, Make, n8n and Zapier.

Who is Lusha for?

Lusha is a good fit if you're a salesperson, a business owner or a team lead, and you need help finding sales leads.

How much does Lusha cost?

Lusha starts at $49.90/mo. It also has a free plan. Its pricing page lists a free trial. We checked this on Oct 29, 2026 on the official pricing page.

Starts at

$49.90/mo

Free plan

Yes

Free trial

Free plan (40 credits a month, no card)

Starter billed monthly with 400 credits a month and 1 seat; the page shows $37.45/mo when billed yearly (25% off, 4,800 credits upfront). Pro is $69.90/mo ($52.45 yearly) with 600 credits. An email costs 1 credit and a phone number 5. Premium is priced by a credit slider; Scale is custom. Checked Oct 29, 2026.

Lusha plans compared

Checked on Oct 29, 2026. Our US-based fetch of the pricing page showed no numbers (the plan cards load with JavaScript), so we read them in a browser; the monthly prices match an independent write-up updated Oct 7, 2026, which listed lower yearly figures from a July snapshot. The page labels yearly billing '25% off'. An email reveal costs 1 credit and a phone number 5. On monthly Pro and Premium, credits roll over up to twice the monthly cap; yearly credits are granted upfront and reset at the end of the year. Over a year, Starter costs $598.80 billed monthly vs $449.40 billed yearly. Teams of more than 5 users are asked to contact sales.

Checked Oct 29, 2026 on Lusha's pricing page. Prices change often, so confirm before you buy.

Lusha pros and cons

Based on Lusha's own pages, not hands-on testing.

What are the alternatives to Lusha?

We list 17 other AI Sales & Lead Gen tools: AiSDR, Amplemarket, Apollo, BookYourData, Bouncer, Cognism, Demodesk, Dripify, Expertise AI, Instantly, lemlist, Reply.io, RocketReach, Spiky, Storylane, Waalaxy, ZoomInfo. Each one below shows its starting price and when you might pick it instead.

• 
  AiSDR · From $1.50/prospect

  Choose AiSDR if you want a lower starting price ($1.50/prospect vs $49.90/mo).

• 
  Amplemarket · From $600/mo

  Choose Amplemarket if you'd like a second option to compare for finding sales leads.

• 
  Apollo · From $49/seat/mo

  Choose Apollo if you want a lower starting price ($49/seat/mo vs $49.90/mo).

• 
  BookYourData · From $99 for 250 contacts

  Choose BookYourData if you'd like a second option to compare for finding sales leads.

• 
  Bouncer · From $8 per 1,000 checks

  Choose Bouncer if you'd like a second option to compare for finding sales leads.

• 
  Cognism · Custom pricing

  Choose Cognism if you'd like a second option to compare for finding sales leads.

• 
  Demodesk · €25/user/mo

  Choose Demodesk if you want a lower starting price (€25/user/mo vs $49.90/mo).

• 
  Dripify · From $59/mo

  Choose Dripify if you'd like a second option to compare for finding sales leads.

• 
  Expertise AI · Custom pricing

  Choose Expertise AI if you also need help answering customer questions.

• 
  Instantly · From $37.60/mo

  Choose Instantly if you want a lower starting price ($37.60/mo vs $49.90/mo).

• 
  lemlist · From $55/mo

  Choose lemlist if you'd like a second option to compare for finding sales leads.

• 
  Reply.io · From $49/mo

  Choose Reply.io if you want a lower starting price ($49/mo vs $49.90/mo).

• 
  RocketReach · From $27/mo

  Choose RocketReach if you want a lower starting price ($27/mo vs $49.90/mo).

• 
  Spiky · From $15/user/mo

  Choose Spiky if you want a lower starting price ($15/user/mo vs $49.90/mo).

• 
  Storylane · From $40/mo

  Choose Storylane if you want a lower starting price ($40/mo vs $49.90/mo).

• 
  Waalaxy · Price not checked

  Choose Waalaxy if you'd like a second option to compare for finding sales leads.

• 
  ZoomInfo · Custom pricing

  Choose ZoomInfo if you'd like a second option to compare for finding sales leads.

Lusha FAQ

Sources and how we checked

• Official pricing page, checked Oct 29, 2026
• Official website
• Lusha homepage (read Oct 29, 2026), checked Oct 29, 2026

How we review tools