What does Keela do?
Keela is a fundraising and donor CRM for nonprofits in the US, Canada, Australia and New Zealand. It covers donor profiles, donation forms, email, texting and automated journeys, with Mission Assistant AI and AI-powered Smart Donation Asks. Pricing scales by contacts, from $164/mo billed annually. It suits growing nonprofits; skip it if you don't fundraise.
- Donor database and profiles. Donor profiles with full gift history, household relationships, soft credits and custom fields.
- Mission Assistant AI. An AI assistant shown on the homepage building a workflow for new donations. The AI workflow builder turns an outreach goal written as a prompt into an email workflow you review.
- Smart Donation Asks. AI-suggested ask amounts based on wealth screening, giving history and demographic data, plus AI-powered donation forms.
- Automated donor journeys. Ready-made and custom workflows for receipts, thank-yous and lapsed-donor follow-up.
- Email and texting. Unlimited emails and templates with segmented lists and saved audiences. Texting is an add-on you arrange through sales.
- Donation forms and receipts. Unlimited online donation forms with preset asks and recurring prompts. Tax receipts go out automatically and Keela says they meet IRS, CRA or ACNC rules.
- Dashboards and reporting. Campaign reports, cohort analysis and LYBUNT/SYBUNT views of lapsed donors.
- Integrations. Connects with Stripe, PayPal, QuickBooks, Mailchimp, Eventbrite and Zapier, plus Raisely and Aplos through the Velora suite.
Who is Keela for?
Keela is a good fit if you're a team lead or a business owner, and you need help finding sales leads or automating busywork or sending email campaigns.
How much does Keela cost?
Keela starts at $164/mo. It has no free plan. We checked this on Nov 11, 2026 on the official pricing page.
- Starts at
- $164/mo
- Free plan
- No
- Free trial
- Not offered on the pricing page
Up to 1,000 contacts, billed annually ($190/mo billed monthly). 1,001–2,500 contacts is $243 ($259 monthly), 2,501–5,000 $316 ($357), 5,001–7,500 $379 ($420) and 7,501–10,000+ $438 ($489). Larger lists are custom. Every plan includes unlimited emails, forms and donations; pipelines, texting and wealth screening are sold through sales. The page shows '$' without naming a currency. Checked Nov 11, 2026.
Keela plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Up to 1,000 contacts | $190/mo | $164/mo | Unlimited emails, email templates, donation forms and donations; automation, reporting, membership and project management; Standard Care email support |
| 1,001–2,500 contacts | $259/mo | $243/mo | Same features as every plan; priced by list size |
| 2,501–5,000 contacts | $357/mo | $316/mo | Same features as every plan; labelled "Most popular" on the pricing page |
| 5,001–7,500 contacts | $420/mo | $379/mo | Same features as every plan; priced by list size |
| 7,501–10,000+ contacts | $489/mo | $438/mo | Same features as every plan; lists over 10,000 contacts get a custom quote |
Checked on Nov 11, 2026 (US-based fetch). Each tier says "Plans starting from", and the page shows "$" without naming a currency. The Annual tab lists the lower prices and the Monthly tab the higher ones. Over 12 months, annual billing costs $1,968 (up to 1,000 contacts), $2,916, $3,792, $4,548 and $5,256 for the larger tiers, saving $312, $192, $492, $492 and $612 against monthly billing. That works out to about 6–14% off, while the page says "Save up to 23%". Under 250 or over 10,000 contacts, ask for a quote. Premium Care support starts at $200/mo. Pipelines, texting and wealth screening are priced through sales. Donations go through PayPal or Stripe at the nonprofit rate of 2.2% + 30 cents, and Keela adds no fee of its own. No free plan or free trial is listed. You can book a demo.
Checked Nov 11, 2026 on Keela's pricing page. Prices change often, so confirm before you buy.
Keela pros and cons
What stands out
- Built only for nonprofit fundraising, not adapted from a sales CRM
- Every tier has the same features, with unlimited emails, forms and donations
- No Keela fee on top of PayPal and Stripe processing
- Smart Donation Asks and an AI workflow builder are included
- Data stays in the US, Canada or Australia, depending on where your nonprofit is based
- Tax receipts set up for IRS, CRA or ACNC rules
Watch out for
- Starts at $164/mo, which is a lot for very small charities
- No free plan or free trial is listed
- The page doesn't name its currency or list user limits
- Pipelines, texting and wealth screening need a sales conversation
- Live chat and phone support cost extra (Premium Care, from $200/mo)
- Not a fit for businesses selling products or services
Based on Keela's own pages, not hands-on testing.
What are the alternatives to Keela?
We list 28 other AI Sales & Lead Gen tools: AiSDR, Amplemarket, Apollo, BookYourData, Bouncer, Capsule CRM, Close, Cognism, Demodesk, Dripify, Expertise AI, folk, Freshsales, Instantly, lemlist, Lusha, Nutshell, Pipedrive, Rebolt, Reply.io, RocketReach, Salesflare, SalesRabbit, Spiky, Storylane, Streak, Waalaxy, ZoomInfo. Each one below shows its starting price and when you might pick it instead.
AiSDR · From $1.50/prospectChoose AiSDR if you want a lower starting price ($1.50/prospect vs $164/mo).
BookYourData · From $99 for 250 contactsChoose BookYourData if you want a free trial before you pay.
Cognism · Custom pricingChoose Cognism if you'd like a second option to compare for finding sales leads.
Expertise AI · Custom pricingChoose Expertise AI if you also need help answering customer questions.
Freshsales · From $9/user/moChoose Freshsales if you want a lower starting price ($9/user/mo vs $164/mo).
Instantly · From $37.60/moChoose Instantly if you want a lower starting price ($37.60/mo vs $164/mo).
Nutshell · From $13/user/moChoose Nutshell if you want a lower starting price ($13/user/mo vs $164/mo).
Pipedrive · From $14/seat/moChoose Pipedrive if you want a lower starting price ($14/seat/mo vs $164/mo).
Salesflare · From $29/user/moChoose Salesflare if you want a lower starting price ($29/user/mo vs $164/mo).
Keela FAQ
How much does Keela cost?
As of Nov 11, 2026, Keela starts at $164/mo billed annually ($190 monthly) for up to 1,000 contacts. Bigger tiers go up to $438/mo annually ($489 monthly) for 7,501–10,000+ contacts. Larger lists get a custom quote.
Does Keela have a free trial or free plan?
The pricing page lists neither. You can book a demo or watch a demo video before you buy.
What AI features does Keela have?
Keela names Mission Assistant AI, an AI workflow builder that turns a prompt into an email workflow, Smart Donation Asks that suggest gift amounts, and AI-powered donation forms.
Does Keela charge transaction fees?
Keela says it adds no fee of its own. Donations run through PayPal or Stripe at their nonprofit rate of 2.2% + 30 cents.
Is the price per user?
Keela prices by number of contacts, not seats. The pricing page doesn't state a user limit, so ask during a demo if your team is large.
Which countries does Keela support?
Keela is aimed at nonprofits in Canada, the US, Australia and New Zealand. Data is stored on Microsoft Azure in the US, Canada or Australia, depending on where your nonprofit is based.
What support is included?
Standard Care is included in every plan: unlimited email support 9am–5pm PST, a knowledge base, training videos and Keela U. Premium Care adds live chat, scheduled phone support and monthly training from $200/mo.
Who is Keela best for?
Growing nonprofits that want donor management, donation forms, email and automation in one place. Skip it if you're a for-profit business or a very small charity that needs a free tool.
Sources and how we checked
- Official pricing page, checked Nov 11, 2026
- Official website
- Keela homepage: features, AI and integrations (read Nov 11, 2026), checked Nov 11, 2026