What does Apollo do?
Apollo is an all-in-one sales platform: a B2B database of 240M+ contacts and 30M+ companies, sequences, a dialer and AI agents that research and write outreach. Basic is $49/seat/mo billed annually ($65 monthly), and a free plan exists. It suits reps who want data and outreach in one tool; skip it if you only need a contact list.
- B2B contact database. Search 240M+ contacts and 30M+ companies with filters, and reveal emails and phone numbers using credits.
- Email sequences. Multi-step outreach sequences; the Free plan allows 2 sequences and paid plans are unlimited, with A/Z testing on Professional.
- AI agents and assistant. Apollo says its agents research accounts, build lists, write outreach, follow up and book meetings, trained on your ICP through an AI Context Center.
- Deliverability suite. Email warmup, domain and mailbox purchasing, inbox rotation and reputation monitoring on paid plans.
- Dialer and call recording. A US dialer on paid plans (credits apply), call recording with AI insights, and an Advanced Dialer add-on with parallel, power and international calling.
- Enrichment. CSV, CRM and API data enrichment, waterfall enrichment and real-time form enrichment.
- Chrome extension. Prospecting, Gmail and Salesforce extensions show verified emails and phone numbers so you can reach out from the tools you already use.
- Integrations and MCP. 200+ integrations including Salesforce and HubSpot, plus an Apollo MCP server for AI assistants.
Who is Apollo for?
Apollo is a good fit if you're a salesperson, a business owner or a team lead, and you need help finding sales leads.
How much does Apollo cost?
Apollo starts at $49/seat/mo. It also has a free plan. Its pricing page lists a free trial. We checked this on Oct 29, 2026 on the official pricing page.
- Starts at
- $49/seat/mo
- Free plan
- Yes
- Free trial
- 14-day trial on Basic and Professional
Basic billed annually ($65/seat billed monthly) with 30,000 credits per seat a year. Professional is $79 ($99 monthly) with 48,000 credits; Organization is $119/seat on annual billing only, minimum 3 seats. Free plan: 900 credits a year. Apollo labels this introductory pricing. Checked Oct 29, 2026.
Apollo plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0 | $0 | 900 credits per seat a year (75 a month), 2 sequences, basic filters, AI Assistant (5 chat limit), website visitors (20 companies a month), CRM enrichment (100 a month), 150 minutes of call recording; email campaigns from Gmail accounts only |
| Basic | $65/seat/mo | $49/seat/mo | 30,000 credits per seat a year on annual billing (2,500 a month on monthly), unlimited sequences, advanced filters, deliverability suite and email warmup, domain and mailbox purchasing, CRM integrations, waterfall enrichment, 5 automated workflows, US dialer (credits apply), 3 meeting events |
| Professional | $99/seat/mo | $79/seat/mo | 48,000 credits per seat a year (4,000 a month on monthly), A/Z testing, AI lead scoring with unlimited lead scores, call recordings and AI insights (4,000 minutes), automated workflows, 6 meeting events |
| Organization | Not listed | $119/seat/mo | Annual billing only, minimum 3 seats; 72,000 credits per seat a year, 12 intent topics, unlimited meeting events, call recordings and AI insights (8,000 minutes), unlimited inbound routers |
Checked on Oct 29, 2026. The plan table loads with JavaScript, so we read it in a browser; the figures match an independent US write-up updated Sep 28, 2026. Apollo calls these introductory prices that may change, and prices exclude tax. Credits are pooled across the team, granted at the start of each billing cycle and do not roll over. All seats on an account must be on the same plan. Over a year, Basic costs $588 per seat billed annually vs $780 monthly, and Professional $948 vs $1,188. Add-ons billed annually: Inbound from $119/mo per team and Advanced Dialer $119/mo per team.
Checked Oct 29, 2026 on Apollo's pricing page. Prices change often, so confirm before you buy.
Apollo pros and cons
What stands out
- Free plan with 900 credits a year and email campaigns from Gmail
- Database, sequences, dialer and call recording in one product
- Prices and credit allowances are published per plan
- Credits are pooled across the whole team
- Month-to-month billing on Basic and Professional
- 14-day trial on paid plans
Watch out for
- Unused credits expire at the end of each billing cycle
- Every seat must be on the same plan
- Organization requires annual billing and at least 3 seats
- Free plan connects Gmail accounts only
- Apollo labels prices introductory and subject to change
- Inbound and Advanced Dialer are paid add-ons
Based on Apollo's own pages, not hands-on testing.
What are the alternatives to Apollo?
We list 11 other AI Sales & Lead Gen tools: AiSDR, Amplemarket, BookYourData, Bouncer, Cognism, Demodesk, Dripify, Instantly, lemlist, Reply.io, Storylane. Each one below shows its starting price and when you might pick it instead.
AiSDR · From $1.50/prospectChoose AiSDR if you want a lower starting price ($1.50/prospect vs $49/seat/mo).
Amplemarket · From $600/moChoose Amplemarket if you'd like a second option to compare for finding sales leads.
BookYourData · From $99 for 250 contactsChoose BookYourData if you'd like a second option to compare for finding sales leads.
Bouncer · From $8 per 1,000 checksChoose Bouncer if you'd like a second option to compare for finding sales leads.
Cognism · Custom pricingChoose Cognism if you'd like a second option to compare for finding sales leads.
Demodesk · €25/user/moChoose Demodesk if you want a lower starting price (€25/user/mo vs $49/seat/mo).
Dripify · From $59/moChoose Dripify if you'd like a second option to compare for finding sales leads.
Instantly · From $37.60/moChoose Instantly if you want a lower starting price ($37.60/mo vs $49/seat/mo).
lemlist · From $55/moChoose lemlist if you'd like a second option to compare for finding sales leads.
Reply.io · From $49/moChoose Reply.io if you'd like a second option to compare for finding sales leads.
Apollo FAQ
How much does Apollo cost?
As of Oct 29, 2026: Free is $0; Basic is $49 per seat a month billed annually or $65 monthly; Professional is $79 or $99; Organization is $119 per seat a month, annual billing only, with a 3-seat minimum. Prices exclude tax.
Is Apollo free?
Yes. The Free plan includes 900 credits per seat a year, 2 sequences, basic filters and email campaigns from Gmail accounts. Paid plans let you connect Microsoft or other email providers.
Does Apollo have a free trial?
Basic and Professional show a 14-day trial with credits and most features. When it ends you can pay or move to the free plan.
How do Apollo credits work?
Credits pay for actions such as revealing emails and phone numbers. They are pooled across the team, granted at the start of each billing cycle, and do not roll over. Extra credits can be added in settings and renew each cycle until removed.
How much do I save with annual billing?
Basic drops from $65 to $49 per seat a month ($780 vs $588 a year) and Professional from $99 to $79 ($1,188 vs $948 a year). Annual plans are paid upfront.
Can I mix plans across my team?
No. Apollo says all seats on an account are on the same plan, so pick the plan your highest-need users require.
Can I cancel Apollo anytime?
Monthly plans can be cancelled anytime and cancellation takes effect at the end of the current term. Downgrades take effect immediately without refunds for unused time. Annual plans cannot be downgraded mid-cycle.
Does Apollo integrate with my CRM?
Yes. Apollo lists Salesforce, HubSpot, Outreach, Salesloft, Marketo and major email providers among 200+ integrations; CRM integrations start on Basic.
Sources and how we checked
- Official pricing page, checked Oct 29, 2026
- Official website
- Apollo homepage (read Oct 29, 2026), checked Oct 29, 2026