folk Pricing, Plans & Alternatives

What does folk do?

folk is an AI CRM for small teams and agencies that syncs contacts from Gmail, Outlook, LinkedIn and WhatsApp, with AI assistants for research, follow-ups, recaps and workflows. Standard is $24 per member a month billed annually ($30 monthly), with a 2-week trial. It suits relationship-driven teams; skip it if you need a built-in dialer.

• AI assistants. AI assistants are included on every plan, with monthly run limits.
• Research Assistant. Researches contacts and companies, such as adding a company's category and website; 200 runs a month on Standard and Premium.
• Follow-up and Recap Assistants. Suggests follow-up emails and tasks from your conversations and writes relationship summaries.
• Magic fields. AI-filled custom fields: 2,000 runs a month on Standard, 5,000 on Premium.
• Workflow Assistant and lead scoring. Runs AI workflows, including scoring leads against your ideal customer profile; 1,500 runs on Standard, 10,000 on Premium.
• Email and phone enrichment. Finds emails (500 a month on Standard, 1,000 on Premium) and phone numbers.
• Contact sync and Chrome extension. Syncs Gmail and Outlook and captures contacts from LinkedIn and WhatsApp with the folkX Chrome extension.
• Messaging and API/MCP. Send messages from the CRM (2,000 per member a month on Standard), with an API and MCP for connecting AI agents.

Who is folk for?

folk is a good fit if you're a salesperson, a business owner or a team lead, and you need help finding sales leads or automating busywork.

How much does folk cost?

folk starts at $24/member/mo. It also has a free plan. Its pricing page lists a free trial. We checked this on Oct 30, 2026 on the official pricing page.

Starts at

$24/member/mo

Free plan

Yes

Free trial

2 weeks with premium features, no credit card

Standard billed annually ($288 a year; $30 billed monthly). Premium is $48/member/mo yearly ($60 monthly); Enterprise from $80 ($100). Unlimited members on every plan. The FAQ mentions a free plan, but the pricing table lists no limits for it. Checked Oct 30, 2026.

folk plans compared

Prices read from a US connection on Oct 30, 2026; the page lists USD and EUR (Standard 22€ billed annually, 27€ monthly) and labels annual billing 'save 20%'. The FAQ mentions a free plan, but the pricing table doesn't list its limits. The page doesn't give a contact limit. Payment is by credit card only.

Checked Oct 30, 2026 on folk's pricing page. Prices change often, so confirm before you buy.

folk pros and cons

Based on folk's own pages, not hands-on testing.

What are the alternatives to folk?

We list 26 other AI Sales & Lead Gen tools: AiSDR, Amplemarket, Apollo, BookYourData, Bouncer, Capsule CRM, Close, Cognism, Demodesk, Dripify, Expertise AI, Freshsales, Instantly, lemlist, Lusha, Nutshell, Pipedrive, Reply.io, RocketReach, Salesflare, SalesRabbit, Spiky, Storylane, Streak, Waalaxy, ZoomInfo. Each one below shows its starting price and when you might pick it instead.

• 
  AiSDR · From $1.50/prospect

  Choose AiSDR if you want a lower starting price ($1.50/prospect vs $24/member/mo).

• 
  Amplemarket · From $600/mo

  Choose Amplemarket if you'd like a second option to compare for finding sales leads.

• 
  Apollo · From $49/seat/mo

  Choose Apollo if you'd like a second option to compare for finding sales leads.

• 
  BookYourData · From $99 for 250 contacts

  Choose BookYourData if you'd like a second option to compare for finding sales leads.

• 
  Bouncer · From $8 per 1,000 checks

  Choose Bouncer if you'd like a second option to compare for finding sales leads.

• 
  Capsule CRM · From $18/user/mo

  Choose Capsule CRM if you want a lower starting price ($18/user/mo vs $24/member/mo).

• 
  Close · From $9/user/mo

  Choose Close if you want a lower starting price ($9/user/mo vs $24/member/mo).

• 
  Cognism · Custom pricing

  Choose Cognism if you'd like a second option to compare for finding sales leads.

• 
  Demodesk · €25/user/mo

  Choose Demodesk if you'd like a second option to compare for finding sales leads.

• 
  Dripify · From $59/mo

  Choose Dripify if you'd like a second option to compare for finding sales leads.

• 
  Expertise AI · Custom pricing

  Choose Expertise AI if you also need help answering customer questions.

• 
  Freshsales · From $9/user/mo

  Choose Freshsales if you want a lower starting price ($9/user/mo vs $24/member/mo).

• 
  Instantly · From $37.60/mo

  Choose Instantly if you'd like a second option to compare for finding sales leads.

• 
  lemlist · From $55/mo

  Choose lemlist if you'd like a second option to compare for finding sales leads.

• 
  Lusha · From $49.90/mo

  Choose Lusha if you'd like a second option to compare for finding sales leads.

• 
  Nutshell · From $13/user/mo

  Choose Nutshell if you want a lower starting price ($13/user/mo vs $24/member/mo).

• 
  Pipedrive · From $14/seat/mo

  Choose Pipedrive if you want a lower starting price ($14/seat/mo vs $24/member/mo).

• 
  Reply.io · From $49/mo

  Choose Reply.io if you'd like a second option to compare for finding sales leads.

• 
  RocketReach · From $27/mo

  Choose RocketReach if you'd like a second option to compare for finding sales leads.

• 
  Salesflare · From $29/user/mo

  Choose Salesflare if you'd like a second option to compare for finding sales leads.

• 
  SalesRabbit · From $49/user/mo

  Choose SalesRabbit if you'd like a second option to compare for finding sales leads.

• 
  Spiky · From $15/user/mo

  Choose Spiky if you want a lower starting price ($15/user/mo vs $24/member/mo).

• 
  Storylane · From $40/mo

  Choose Storylane if you'd like a second option to compare for finding sales leads.

• 
  Streak · From $49/user/mo

  Choose Streak if you'd like a second option to compare for finding sales leads.

• 
  Waalaxy · Price not checked

  Choose Waalaxy if you'd like a second option to compare for finding sales leads.

• 
  ZoomInfo · Custom pricing

  Choose ZoomInfo if you'd like a second option to compare for finding sales leads.

folk FAQ

Sources and how we checked

• Official pricing page, checked Oct 30, 2026
• Official website
• folk homepage, AI assistants and integrations (checked Oct 30, 2026), checked Oct 30, 2026

How we review tools