What does Cognism do?
Cognism is a B2B sales intelligence platform with phone-verified mobile numbers, intent and hiring signals, CRM enrichment and MCP/API access for AI assistants. Prices are not published: Standard and Pro are quoted by sales. It suits teams that call prospects and need compliant data; skip it if you want a self-serve plan you can buy today.
- Sales intelligence. Search contacts and companies, with recommended contacts and signals such as intent, hiring, job changes and funding announcements.
- Phone-verified mobiles. Mobile numbers verified by phone; Cognism claims up to 3x higher connect rates, and Pro adds on-demand mobile verification.
- Data refresh. Cognism says decision-maker data (Director level and above) is refreshed every 30 days.
- Intent data. Pro adds intent data to help prioritise accounts that are researching a topic.
- CRM enrichment. Finds missing or outdated CRM fields and enriches new inbound leads, sold standalone or as an add-on.
- MCP and API. Connects Cognism data to AI assistants such as Claude and ChatGPT and to GTM systems, under the same permissions and compliance settings.
- AI account research. AI-generated research on target accounts is listed in the Standard plan.
- CRM export. Export to Salesforce, HubSpot, Pipedrive and more, or to CSV.
Who is Cognism for?
Cognism is a good fit if you're a salesperson or a team lead, and you need help finding sales leads.
How much does Cognism cost?
Cognism doesn't publish prices for its paid plans. It has no free plan. We checked this on Oct 29, 2026 on the official pricing page.
- Starts at
- Custom pricing
- Free plan
- No
- Free trial
- Not offered on the pricing page
Standard and Pro plans are quoted by sales; the pricing page lists no prices and no free trial. One credit is used per revealed contact and more credits can be bought. CRM Enrichment is sold standalone or as an add-on. Checked Oct 29, 2026.
Cognism plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Standard | Not listed | Custom | Plan card lists 5 seats; contact and company data, MCP and API access, list building with firmographic, technographic and signal filters, AI account research, CSV export and enrichment |
| Pro | Not listed | Custom | Plan card lists 5 seats; everything in Standard plus higher-quality mobile data, on-demand mobile verification, intent data and enhanced dashboards |
| CRM Enrichment | Not listed | Custom | Standalone or as an add-on to Standard or Pro; credits included, ongoing maintenance covered |
Checked on Oct 29, 2026. The pricing page lists plans but no prices; it asks you to get a personalised quote, book a demo or talk to sales, and says pricing is tailored to the product you need. No free trial is mentioned. One credit is used per revealed contact, viewing contacts you already revealed is free, and more credits can be bought at any time. A Data-as-a-Service option is mentioned without details.
Checked Oct 29, 2026 on Cognism's pricing page. Prices change often, so confirm before you buy.
Cognism pros and cons
What stands out
- Phone-verified mobile numbers aimed at calling teams
- Stated compliance with GDPR and CCPA, plus Do-Not-Call coverage across Europe
- Viewing contacts you already revealed costs no credits
- MCP and API access listed on the Standard plan
- Signals such as intent, hiring and funding built in
Watch out for
- No prices on the pricing page; quotes only
- No free trial mentioned
- Plan cards list 5 seats, which may not suit solo users
- Intent data and mobile verification need Pro
- No outreach sequences or dialer of its own
Based on Cognism's own pages, not hands-on testing.
What are the alternatives to Cognism?
We list 11 other AI Sales & Lead Gen tools: AiSDR, Amplemarket, Apollo, BookYourData, Bouncer, Demodesk, Dripify, Instantly, lemlist, Reply.io, Storylane. Each one below shows its starting price and when you might pick it instead.
BookYourData · From $99 for 250 contactsChoose BookYourData if you want a free trial before you pay.
Cognism FAQ
How much does Cognism cost?
Cognism does not publish prices. On Oct 29, 2026 its pricing page offered Standard and Pro plans by personalised quote only.
Does Cognism have a free trial?
The pricing page does not mention a free trial. It offers a demo and a talk with sales instead.
What is the difference between Cognism Standard and Pro?
Standard covers contact and company data, list building, AI account research, MCP/API access and CSV export. Pro adds higher-quality mobile data, on-demand mobile verification, intent data and enhanced dashboards.
How do Cognism credits work?
One credit is used per revealed contact. Viewing a contact you already revealed is free, and you can buy more credits at any time.
Is Cognism GDPR compliant?
Cognism says its database complies with privacy laws including GDPR and CCPA, and that it keeps parity with ISO 27001 and SOC 2 frameworks. Check your own legal requirements before calling or emailing.
How often is Cognism data updated?
Cognism says decision-maker data, meaning Director level and above, is refreshed every 30 days.
Does Cognism work with AI assistants?
Yes. Cognism offers MCP and API access so its data can be used inside AI assistants such as Claude and ChatGPT and in GTM systems.
Which CRMs does Cognism integrate with?
Cognism lists export to Salesforce, HubSpot and Pipedrive, among others.
Sources and how we checked
- Official pricing page, checked Oct 29, 2026
- Official website
- Cognism homepage (read Oct 29, 2026), checked Oct 29, 2026