What does Leadpages do?
Leadpages is a landing page builder built for conversions: describe your offer and its AI drafts a page you can edit and publish. Pro starts at $29/mo billed monthly for 25 pages and 1 site, with no traffic caps on any plan. It suits small businesses that need lead pages fast; skip it if you want A/B testing under $99/mo.
- AI page creation. Describe what you sell and the AI generates an on-brand landing page you can edit, or import an existing page from a URL.
- AI Sites. Expands a single page into a multi-page website with shared navigation and footer.
- Routines. Scheduled AI tasks such as a weekly blog post, monthly A/B test ideas, a weekly lead recap and a Monday performance summary.
- MCP server. An Account MCP lets Claude, ChatGPT, Cursor, n8n and other MCP clients create, edit and publish pages, sites and blogs after an OAuth sign-in; a Public MCP answers product questions without an account.
- A/B and multivariate testing. Manual A/B tests with up to 6 variants a page from Grow; multivariate tests on Optimize.
- Smart Traffic and heatmaps. On Optimize, AI routing sends each visitor to the variant most likely to convert, plus click, scroll and attention heatmaps.
- Lead enrichment. From Grow, enriches leads (1,000 a month on Grow, 2,500 on Optimize) and detects anonymous company traffic.
- Integrations. Connects to HubSpot, Salesforce, Mailchimp, Klaviyo, Stripe, Shopify, Slack, Zapier, Google Ads and more; the number of active integrations depends on the plan (5 on Pro to Grow, 10 on Optimize).
Who is Leadpages for?
Leadpages is a good fit if you're a business owner, an affiliate marketer or a website owner, and you need help building a website.
How much does Leadpages cost?
Leadpages starts at $29/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 24, 2026 on the official pricing page.
- Starts at
- $29/mo
- Free plan
- No
- Free trial
- 7 days (card required)
Pro plan, billed monthly: 25 pages, 1 site, 1 custom domain. Leadpages says annual billing saves 20% but does not list annual prices. A/B testing and CRO tools start on Grow ($99/mo).
Leadpages plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Pro | $29/mo | Not listed | 25 pages, 1 site, 1 custom domain, 1 blog, 12,000 AI credits a month, 5 GB storage, 90 days of analytics, 1 seat, 5 integrations; no A/B testing; form submissions kept 30 days |
| Business | $49/mo | Not listed | 50 pages, 2 sites, 2 custom domains, 2 blogs, 1 brand kit, 20,000 AI credits a month, 10 GB storage, 12 months of analytics, 1 seat, 5 integrations, lead CSV export; no A/B testing |
| Grow | $99/mo | Not listed | Unlimited pages, 4 sites, 4 custom domains, 3 blogs, 3 brand kits, 40,000 AI credits a month, 15 GB storage, 1 seat, 5 integrations; manual A/B testing (up to 6 variants a page), dynamic text replacement, manual personalization, 1,000 lead enrichments and 2,000 anonymous visitor detections a month |
| Optimize | $199/mo | Not listed | Unlimited pages, 6 sites, 6 custom domains, 5 blogs, 5 brand kits, 80,000 AI credits a month, 25 GB storage, 24 months of analytics, 3 seats, 10 integrations; adds multivariate testing, Smart Traffic, auto-personalization, click/scroll/attention heatmaps, performance alerts, 2,500 lead enrichments a month and priority email support |
| Enterprise | Custom | Custom | Custom limits, SSO, custom contracts, dedicated support and volume publishing |
Checked on Oct 24, 2026. Prices are for monthly billing in USD. Leadpages says paying yearly saves 20%, but the pricing page shows no annual amounts, so we left them blank rather than work them out. Every plan includes unlimited traffic with no overage fees, AI page creation, the MCP connector, API access, forms and webhooks, UTM tracking and SSL. Testing is the big dividing line: Pro and Business have no A/B tests, Grow adds manual A/B tests, and heatmaps and Smart Traffic need Optimize. AI credits refill each billing cycle and power AI page creation, URL imports and AI chat; top-up packs start at $2.50 (pack sizes not listed). The FAQ also mentions a Scale plan at $399/mo with 160K AI credits, but it has no plan card, so we left it out.
Checked Oct 24, 2026 on Leadpages's pricing page. Prices change often, so confirm before you buy.
Leadpages pros and cons
What stands out
- Entry plan at $29/mo includes AI page creation and 12,000 AI credits a month
- No traffic caps or overage fees on any plan
- MCP connector on every plan for publishing from Claude, ChatGPT and other AI tools
- Unlimited pages from the $99/mo Grow plan
- 7-day trial gives full access to the plan you pick
- Plan changes have no penalties and take effect on the next billing cycle
Watch out for
- No free plan; the trial needs a card
- A/B testing starts at $99/mo, and heatmaps and Smart Traffic need the $199/mo Optimize plan
- Annual prices are not shown, only a 20% saving
- Only 1 seat below Optimize
- Pro caps you at 25 pages and 1 site, and keeps form submissions for only 30 days
- The pricing FAQ mentions a $399/mo Scale plan that has no plan card
Based on Leadpages's own pages, not hands-on testing.
What are the alternatives to Leadpages?
We list 15 other AI Website Builders tools: Durable, Emergent, Format, Framer, Glide, Hostinger Website Builder, Instapage, Landingi, Pagecloud, POWR, Softr, UENI, Webflow, Webydo, Wix. Each one below shows its starting price and when you might pick it instead.
Hostinger Website Builder · From $2.99/moChoose Hostinger Website Builder if you want a lower starting price ($2.99/mo vs $29/mo).
Instapage · From $79/moChoose Instapage if you'd like a second option to compare for building a website.
Compared in
Leadpages FAQ
How much does Leadpages cost per month?
As of Oct 24, 2026, on monthly billing: Pro $29, Business $49, Grow $99 and Optimize $199 a month; Enterprise is custom priced. Leadpages says yearly billing saves 20% but does not show annual prices.
Does Leadpages have a free plan or free trial?
There is no free plan. Each plan has a 7-day free trial with full access. A card is collected at checkout, you are not charged until day 7, and you can cancel before then. If you don't cancel, the plan becomes paid on day 7 and your pages stay saved.
Which Leadpages plan includes A/B testing?
Grow ($99/mo) is the first plan with A/B testing: manual tests with up to 6 variants a page. Optimize ($199/mo) adds multivariate testing, Smart Traffic AI routing and heatmaps. Pro and Business have no A/B testing.
Can I cancel Leadpages anytime?
Yes. Leadpages says you can cancel anytime from your account settings, and you can upgrade or downgrade with no penalty; changes apply from the next billing cycle. The pricing page does not describe a refund policy, so ask support before you rely on one.
Does Leadpages limit traffic?
No. Leadpages says every plan includes unlimited traffic with no caps or overage fees. Limits are on pages, sites, domains, AI credits, seats and integrations instead.
What are Leadpages AI credits?
AI credits power AI page creation, URL imports and AI chat. Plans include 12,000 (Pro), 20,000 (Business), 40,000 (Grow) or 80,000 (Optimize) credits a month, refilled each billing cycle. Top-up packs start at $2.50.
Leadpages vs Instapage vs Landingi: which is cheaper?
On Oct 24, 2026 pricing pages: Leadpages Pro is $29/mo monthly, Instapage Create is $99/mo monthly ($79/mo yearly) and Landingi Build is $24/mo billed yearly. For A/B testing, Leadpages Grow costs $99/mo, Instapage Optimize $199/mo monthly and Landingi Optimize $119/mo. Leadpages has no traffic caps; the other two cap monthly visitors.
Is Leadpages worth it in 2026?
It can be if you want quick AI-built lead pages without traffic limits, and the $29 Pro plan covers a small offer. If testing is the point, budget for Grow ($99/mo) or Optimize ($199/mo). We haven't tested Leadpages hands-on, so use the 7-day trial to check the editor before you pay.
Sources and how we checked
- Official pricing page, checked Oct 24, 2026
- Official website
- Leadpages homepage (checked Oct 24, 2026), checked Oct 24, 2026
- Leadpages developer docs: MCP server (checked Oct 24, 2026), checked Oct 24, 2026
- Instapage plans (checked Oct 24, 2026), checked Oct 24, 2026
- Landingi pricing (checked Oct 24, 2026), checked Oct 24, 2026