What does Durable do?
Durable is an AI business builder for small businesses. One subscription combines an AI website builder with a CRM, bookings, payments, SEO tools and an AI assistant.
- AI website builder. Generates a mobile-friendly business website from a few details.
- CRM. Keeps leads and customers in one place.
- Bookings. Lets customers book services on your site, synced to your calendar on paid plans.
- SEO and GEO tools. Tools to bring in visitors from Google and AI assistants.
- AI assistant. Drafts logos, social posts and marketing copy, using AI credits.
Who is Durable for?
Durable is a good fit if you're a business owner, and you need help building a website.
How much does Durable cost?
Durable starts at $25/mo. It also has a free plan. We checked this on Oct 10, 2026 on the official pricing page.
- Starts at
- $25/mo
- Free plan
- Yes
- Free trial
- Not offered on the pricing page
Launch plan, billed monthly. Yearly billing is advertised as 15% cheaper.
Durable plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0 | $0 | durable.site address, 300 AI credits in total, up to 10 CRM customers |
| Launch | $25/mo | Not listed | 1,000 AI credits a month, free custom domain (up to $20), unlimited CRM customers and bookings |
| Grow | $49/mo | Not listed | 5,000 AI credits a month, unlimited team members, $40 domain credit, site translation |
Yearly billing is advertised as 15% cheaper. The page also shows $22 and $41 a month but doesn't label the billing period, so check at checkout.
Checked Oct 10, 2026 on Durable's pricing page. Prices change often, so confirm before you buy.
Durable pros and cons
What stands out
- Free plan with an AI-built site and a small CRM
- Website, CRM, bookings and payments in one subscription
- Custom domain included on paid plans
Watch out for
- Free plan is limited to a durable.site address and 300 AI credits in total
- AI features use monthly credit caps
- Team members and site translation need the $49/mo Grow plan
Based on Durable's own pages, not hands-on testing.
What are the alternatives to Durable?
We list 4 other AI Website Builders tools: Framer, Hostinger Website Builder, Webflow, Wix. Each one below shows its starting price and when you might pick it instead.
Hostinger Website Builder · From $2.99/moChoose Hostinger Website Builder if you want a lower starting price ($2.99/mo vs $25/mo).
Webflow · From $25/moChoose Webflow if you'd like a second option to compare for building a website.
Compared in
Durable FAQ
Does Durable have a free plan?
Yes. It includes an AI website on a durable.site address, 300 AI credits and a CRM for up to 10 customers.
How much does Durable cost?
Launch is $25/mo and Grow $49/mo billed monthly. Yearly billing is advertised as 15% cheaper.
Can I use my own domain with Durable?
Yes, on paid plans. Launch includes a domain worth up to $20 and Grow a $40 domain credit.
Sources and how we checked
- Official pricing page, checked Oct 10, 2026
- Official website
- Durable homepage, checked Oct 10, 2026