AI Tools For Me

Durable Pricing, Plans & Alternatives

AI website builder aimed at small businesses that drafts a site from a few questions.

From $25/moFree planAI Website Builders

This profile is based on Durable's official website, pricing page and help docs, checked Oct 23, 2026. We haven't tested Durable hands-on yet.

Screenshot of the Durable homepage
Durable homepage, captured Oct 10, 2026. The live site may look different.

What does Durable do?

Durable is an AI website builder for small businesses. It drafts a site from a few details and bundles a CRM, bookings, payments and an AI assistant. There's a free plan, and paid plans start at $25/mo (Launch, billed monthly). It suits solo and local businesses; skip it if you need custom design, a big blog or an online store.

  • AI website builder. Generates a mobile-friendly business website from a few details. Durable says you can get online in 30 seconds.
  • AI content tools. Writes blog posts, social posts and lead replies and helps with keyword research, using AI credits (300 in total on Free, 1,000 a month on Launch, 5,000 on Grow).
  • CRM. Keeps leads and customers in one place: up to 10 customers on Free, unlimited on paid plans.
  • Bookings. Lets customers book services on your site, synced to your calendar on paid plans.
  • Durable Money. Accept payments, pay bills and issue team cards from one account, according to Durable's homepage.
  • SEO and GEO tools. Tools to bring in visitors from Google and AI assistants such as ChatGPT. GEO means getting your business mentioned in AI answers.
  • Brand tools. AI logo, business name and image generators for a new business.

Who is Durable for?

Durable is a good fit if you're a business owner, and you need help building a website.

How much does Durable cost?

Durable starts at $25/mo. It also has a free plan. We checked this on Oct 23, 2026 on the official pricing page.

Starts at
$25/mo
Free plan
Yes
Free trial
Not offered on the pricing page

Launch plan, billed monthly. Yearly billing is advertised as 15% cheaper.

Durable plans compared

PlanBilled monthlyBilled yearlyWhat you get
Free$0$0durable.site address, 300 AI credits in total, up to 10 CRM customers
Launch$25/moNot listed1,000 AI credits a month, free custom domain (up to $20), unlimited CRM customers and bookings
Grow$49/moNot listed5,000 AI credits a month, unlimited team members, $40 domain credit, site translation

Checked on Oct 23, 2026. Every plan includes unlimited traffic. Yearly billing is advertised as 15% cheaper, and the comparison table also shows $22 and $41 a month without labelling the billing period, so check the yearly total at checkout. Launch adds priority live chat support; Grow adds a 1:1 onboarding call. The pricing page lists no free trial or money-back guarantee, and Durable's help center says refunds are not issued automatically when you cancel.

Checked Oct 23, 2026 on Durable's pricing page. Prices change often, so confirm before you buy.

Durable pros and cons

What stands out

  • Free plan with an AI-built site, 300 AI credits and a CRM for up to 10 customers
  • Website, CRM, bookings and payments in one $25/mo subscription
  • Own domain included on paid plans: a new one worth up to $20 on Launch, a $40 credit on Grow
  • Unlimited traffic on every plan, hosted on Cloudflare with SSL and DDoS protection
  • Priority live chat on Launch and a 1:1 onboarding call on Grow

Watch out for

  • Free plan is limited to a durable.site address and 300 AI credits in total
  • No-code only: Durable says there's no extensive HTML customization
  • Durable's own FAQ says it isn't designed for ecommerce
  • Team members and site translation need the $49/mo Grow plan
  • No free trial or money-back guarantee listed, and refunds aren't automatic
  • AI features run on monthly credit caps (1,000 a month on Launch)

Based on Durable's own pages, not hands-on testing.

What are the alternatives to Durable?

We list 15 other AI Website Builders tools: Emergent, Format, Framer, Glide, Hostinger Website Builder, Instapage, Landingi, Leadpages, Pagecloud, POWR, Softr, UENI, Webflow, Webydo, Wix. Each one below shows its starting price and when you might pick it instead.

  • Emergent · From $17/mo

    Choose Emergent if you want a lower starting price ($17/mo vs $25/mo).

  • Format · From $10/mo

    Choose Format if you want a lower starting price ($10/mo vs $25/mo).

  • Framer · From $10/mo

    Choose Framer if you want a lower starting price ($10/mo vs $25/mo).

  • Glide · From $25/mo

    Choose Glide if you'd like a second option to compare for building a website.

  • Hostinger Website Builder · From $2.99/mo

    Choose Hostinger Website Builder if you want a lower starting price ($2.99/mo vs $25/mo).

  • Instapage · From $79/mo

    Choose Instapage if you'd like a second option to compare for building a website.

  • Landingi · From $24/mo

    Choose Landingi if you want a lower starting price ($24/mo vs $25/mo).

  • Leadpages · From $29/mo

    Choose Leadpages if you'd like a second option to compare for building a website.

  • Pagecloud · From $22/mo

    Choose Pagecloud if you want a lower starting price ($22/mo vs $25/mo).

  • POWR · Price not checked

    Choose POWR if you'd like a second option to compare for building a website.

  • Softr · From $19/mo

    Choose Softr if you want a lower starting price ($19/mo vs $25/mo).

  • UENI · From $24.99/mo

    Choose UENI if you want a lower starting price ($24.99/mo vs $25/mo).

  • Webflow · From $25/mo

    Choose Webflow if you'd like a second option to compare for building a website.

  • Webydo · From $12/mo

    Choose Webydo if you want a lower starting price ($12/mo vs $25/mo).

  • Wix · From $17.77/mo

    Choose Wix if you want a lower starting price ($17.77/mo vs $25/mo).

Durable FAQ

How much does Durable cost?

As of Oct 23, 2026: Free $0, Launch $25/mo and Grow $49/mo, billed monthly. Yearly billing is advertised as 15% cheaper. The pricing table also shows $22 and $41 a month without saying which billing period, so confirm the yearly total at checkout.

Is Durable free?

There's a free plan, not a time-limited trial. It gives you an AI-built website on a durable.site address, 300 AI credits in total and a CRM for up to 10 customers. To use your own domain you need Launch ($25/mo) or Grow ($49/mo).

Is Durable AI good for small businesses?

It's built for them. One plan covers the website, CRM, bookings, payments and an AI assistant, so it fits a local service business or solo owner who wants to get online fast. It fits less well if you want full design control (Durable is no-code with limited HTML editing) or an online store (its FAQ says it isn't designed for ecommerce). We haven't tested it hands-on.

Can I use my own domain on Durable?

Yes, on paid plans. You can register a new domain (up to $20 value on Launch, a $40 credit on Grow) or connect one you already own by updating its A and CNAME records at your registrar. Durable's help center says DNS changes can take up to 48 hours.

What are the best Durable alternatives?

It depends on what you need. Hostinger Website Builder costs from $2.99/mo on a 48-month term (renews at $10.99/mo) if price matters most. Wix starts at $17.77/mo billed yearly for drag-and-drop editing. Framer starts at $10/mo for design control. Webflow starts at $25/mo ($15/mo yearly) for custom-designed sites. UENI starts at $24.99/mo if you'd rather have a team build the site for you. Those prices come from each vendor's pricing page, checked Oct 10, 2026.

Durable vs Wix: which is easier?

Durable generates the whole site for you from a few details, and its paid plans include a CRM, bookings and payments. Wix is a drag-and-drop editor with AI-assisted site creation, where you place and style elements yourself. Pick Durable for the fewest setup decisions and Wix if you want more control over the layout. Durable starts at $25/mo billed monthly; Wix at $17.77/mo billed yearly, and Wix says its prices vary by location.

Can I keep my domain if I leave Durable?

Yes, but you have to ask. Durable's pricing FAQ says to contact them to transfer the domain out, that the transfer takes a couple of weeks and that a minimum subscription time applies. We didn't find a site export option in Durable's pricing FAQ or cancellation articles, so plan to rebuild your pages on the new builder.

How do I cancel Durable, and do I get a refund?

Go to Settings, then Billing, then Cancel Plan. Your plan stays active until the end of the current billing cycle and you aren't charged again. Durable's help center says refunds are not issued automatically; contact support if you think an error entitles you to one.

Sources and how we checked

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