What does Wix do?
Wix is a website builder with a free plan, drag-and-drop editing and an AI builder that creates a site from a text description. Paid plans add a custom domain, more storage and, on higher tiers, online payments and ecommerce.
- AI website builder. Describe your business and style, and Wix generates a site with pages and business tools to edit.
- Aria AI agent. An AI agent in the editor that generates pages, sections and text and makes design suggestions.
- Drag-and-drop editor. Edit any element by hand, on every plan including Free.
- AI editing tools. AI text and image creators, background remover and AI meta tag creator.
- Ecommerce and payments. Sell online and accept payments on Core and higher.
Who is Wix for?
Wix is a good fit if you're a business owner or a blogger, and you need help building a website.
How much does Wix cost?
Wix starts at $17.77/mo. It also has a free plan. We checked this on Oct 10, 2026 on the official pricing page.
- Starts at
- $17.77/mo
- Free plan
- Yes
- Free trial
- Not offered on the pricing page
Light plan, billed yearly. Wix says prices and currency vary by location; 14-day money-back guarantee.
Wix plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0 | $0 | Wix subdomain, Wix ads shown, 500 MB storage |
| Light | Not listed | $17.77/mo | 2 GB storage, removes Wix ads, free domain for 1 year, no online payments |
| Core | Not listed | $29.77/mo | 50 GB storage, accept payments, basic ecommerce |
| Business | Not listed | $39.77/mo | 100 GB storage, standard ecommerce |
| Business Elite | Not listed | $159.77/mo | Unlimited storage, advanced ecommerce |
US reference prices for yearly plans paid upfront. Wix says prices and currency vary by location, and monthly plans exist but their prices aren't listed on the plans page. The free domain applies to a first yearly purchase only.
Checked Oct 10, 2026 on Wix's pricing page. Prices change often, so confirm before you buy.
Wix pros and cons
What stands out
- Free plan, no credit card needed
- AI site builder available on the free plan
- Free custom domain for the first year on yearly plans
- 14-day money-back guarantee on new paid plans
Watch out for
- Free sites show Wix ads and use a wixsite.com address
- Light can't accept online payments; selling starts on Core ($29.77/mo)
- Monthly prices aren't published on the plans page
Based on Wix's own pages, not hands-on testing.
What are the alternatives to Wix?
We list 4 other AI Website Builders tools: Durable, Framer, Hostinger Website Builder, Webflow. Each one below shows its starting price and when you might pick it instead.
Durable · From $25/moChoose Durable if you'd like a second option to compare for building a website.
Hostinger Website Builder · From $2.99/moChoose Hostinger Website Builder if you want a lower starting price ($2.99/mo vs $17.77/mo).
Webflow · From $25/moChoose Webflow if you'd like a second option to compare for building a website.
Compared in
Wix FAQ
Is Wix free?
Yes. The free plan has no time limit, but sites use a Wix address and show Wix ads.
How much does Wix cost?
Paid plans start at $17.77/mo for Light, billed yearly, up to $159.77/mo for Business Elite. Prices vary by location.
Can I get a refund from Wix?
New paid plans have a 14-day money-back guarantee. Renewals, upgrades and domains aren't covered.
Sources and how we checked
- Official pricing page, checked Oct 10, 2026
- Official website
- Wix AI website builder, checked Oct 10, 2026
- Wix help: building a website for free, checked Oct 10, 2026
- Wix help: refunds, checked Oct 10, 2026