Webflow vs Wix (2026): Pricing, CMS, Ecommerce and Which to Pick

By the AI Tools For Me team · Updated November 12, 2026

This page has no affiliate links right now: every link goes straight to the vendor. How we make money.

Webflow and Wix both let you build and host a website without writing code, but they are made for different people. Webflow is a visual design tool with a strong CMS (a content database for blog posts, case studies or products). Wix is a drag-and-drop builder with an AI that drafts the site for you.

The short answer

Choose Webflow if you (or your designer) want full design control, a big CMS and code export. Basic starts at $15/mo billed yearly; the CMS needs Premium at $25/mo.

Choose Wix to start free, build fast with AI and add payments or bookings. Paid plans start at $17.77/mo billed yearly.

Visit Webflow Visit Wix

Webflow vs Wix at a glance

	Webflow	Wix
What it is	A visual website builder with hosting and a CMS, aimed at designers and teams who want full design control	A drag-and-drop website builder with an AI builder, aimed at small businesses and creators
Free plan	Yes: Starter, 2 static pages on a webflow.io address, 50 CMS items, 1 GB bandwidth	Yes: no credit card, Wix address and Wix ads
Cheapest paid plan (yearly)	Basic: $15/mo ($180 a year), no CMS	Light: $17.77/mo ($213.24 a year), no online payments
Monthly billing	Basic $25/mo, Premium $39/mo (Webflow blog, May 2026)	Offered, but the plans page shows only yearly prices
Cheapest plan with a CMS or blog	Premium: $25/mo yearly, 20,000 CMS items	Wix doesn’t tie its blog to a plan on the plans page
Selling online from	Ecommerce Standard: $29/mo yearly, 500 items, 2% transaction fee	Core: $29.77/mo yearly, basic ecommerce
Pricing model	Two layers: a Site plan per website, plus an optional Workspace plan for seats and custom code	One plan per site
Free domain	No. Webflow isn’t a domain registrar; you connect a domain you own	1-year voucher on most yearly plans
Collaborators	1 full seat free; extra full seats $39/mo yearly	2 on Light, 5 on Core, 10 on Business, 100 on Business Elite
Code export	Yes, on paid Workspace plans (Core from $19/mo yearly)	Not mentioned on the plans or AI builder page
AI tools	AI site builder, AI Assistant, SEO and AEO audits, code components, MCP server	AI website builder, Aria AI agent, AI section, text and image tools, AI Meta Tags creator
Money-back guarantee	Not stated on the pricing page; you can cancel, but you pay the rest of the term	14 days on your first Premium plan

From each vendor’s pricing, product and help pages, checked November 12, 2026. US reference prices; taxes depend on your address.

Webflow vs Wix pricing

The two vendors charge in different ways, so the headline prices don’t line up one to one.

Webflow has two layers. A Site plan is paid per website and covers hosting, your custom domain connection, bandwidth and CMS limits: Basic $15/mo, Premium $25/mo, or Ecommerce from $29/mo, all billed yearly. A Workspace plan covers the people and tools around your sites: seats, staging sites, custom code and code export. The free Starter Workspace (1 full seat, 200 AI credits a month) is enough to publish one site; Core costs $19/mo billed yearly.
Wix has one plan per site: Light $17.77/mo, Core $29.77/mo, Business $39.77/mo and Business Elite $159.77/mo, billed yearly and paid upfront. Wix says prices and currency vary by location and the USD prices are for reference.

Here is what a first year costs on yearly billing for four common cases. We worked these out from the listed prices; the shop example assumes $10,000 of sales and leaves out Stripe or PayPal processing fees.

Your site	Webflow, first year	Wix, first year
A 5-page business site, no blog	Basic: $180	Light: $213.24 (domain voucher included)
A site with a blog	Premium: $300	Light: $213.24, if its features cover your blog
A small shop selling $10,000 a year	Ecommerce Standard: $348 + $200 (2% fee) = $548	Core: $357.24 (no Wix transaction fee listed)
A designer who needs custom code	Basic + Core Workspace: $180 + $228 = $408	Not comparable: Wix doesn’t sell custom code as a separate plan

Two costs sit outside these numbers. Webflow doesn’t sell domains, so you buy one from a registrar; Wix includes a one-year domain voucher on most yearly plans, redeemable within 60 days for a new domain bought from Wix. And Webflow’s FAQ says you can cancel at any time but still pay the rest of the term, while Wix offers a 14-day money-back guarantee on your first Premium plan.

Design control and the editor

Webflow works like a design tool that writes the code for you. You place boxes, set styles and adjust each screen size, and you can build scroll and hover animations visually. That gives you close control over every detail, but it takes time to learn if you’ve never designed for the web. Paid Workspace plans add custom code and code export, so a developer can take the site elsewhere if needed.

Wix is drag and drop: you move elements where you want them on a template or an AI-generated draft. The plans page lists 2,000+ templates. It’s quicker for a first site, and you don’t need to know how web layouts work. Wix’s pages don’t mention exporting your site’s code.

CMS and blogging

Webflow’s CMS is one of its main strengths. Premium holds 20,000 CMS items in 40 collections, so you can run a blog, a resource library or a directory from structured content. Basic has no CMS at all, and the free Starter plan allows 50 items.

Wix’s plans page doesn’t tie blogging to a particular plan, so a simple blog may not push you to a higher tier. One limit to know: Wix’s help center says blog posts can’t currently be exported to other platforms.

Ecommerce

Webflow sells three Ecommerce plans, billed yearly: Standard $29/mo (500 items, 2% transaction fee, 3 staff accounts), Plus $74/mo (5,000 items, no transaction fee) and Advanced $212/mo (15,000 items). The transaction fee is on top of Stripe or PayPal fees.

Wix starts selling on Core at $29.77/mo with basic ecommerce, scheduling and services. Business ($39.77/mo) adds standard ecommerce, and Business Elite ($159.77/mo) adds advanced ecommerce. Light can’t accept payments. The plans page doesn’t mention transaction fees.

If bookings or appointments matter as much as products, Wix covers them from Core. If you want a custom-designed product catalog, Webflow gives you more design freedom.

AI features

Webflow lists an AI site builder that generates a full site with a design system from a prompt, the Webflow AI Assistant, AI SEO and AEO audits (AEO is about getting cited by AI answer engines), AI-generated copy, CMS items and React code components, and an MCP server that lets AI tools such as Claude manage your site. AI credits come with every Workspace plan: 200 a month free, 300 on Core and 400 on Growth.

Wix lets you build with AI for free: describe your business and it drafts the site. Aria, its AI agent, makes changes from prompts in the editor. Wix also lists an AI Section Creator, AI Text Creator, AI image creator, background remover, AI Meta Tags creator, AI Email Generator and AI marketing and front desk agents. The AI builder page doesn’t state usage limits.

SEO basics

Both platforms handle the basics, and neither will rank a site for you. Wix has an SEO Assistant checklist for each page, an AI Meta Tags creator and a URL Redirect Manager; its help center says 301 redirects only work with a custom domain. Webflow runs AI SEO and AEO audits across the site, and its pricing page lists 301 redirects among Growth and Agency Workspace features, so check the plan you need before you move a site with lots of old URLs. For tools built for search work, see our AI SEO tools guide.

Moving from Wix to Webflow

Webflow’s help center is clear that there is no automated way to convert a Wix site. You rebuild page layouts, styles, forms, animations and the navigation in Webflow. You can export Wix CMS collections and physical store products, but not blog posts or digital products, and media files are downloaded one at a time. Fonts licensed through Wix need a separate license. Webflow recommends adding redirects before you point the domain at Webflow.

Who should pick which

Webflow

Who it’s for: designers, agencies and marketing teams who want a custom-designed site, a large CMS, animations and the option to export code.

Skip it if: you want a site live this afternoon, don’t want to learn a design tool, or want one simple bill with a domain included.

Wix

Who it’s for: small business owners, creators and beginners who want to start free, let AI draft the site and add payments or bookings later.

Skip it if: you need full control over every layout detail, plan to move platforms later and want to take your code or blog posts with you.

If you are…	Pick	Why
A local business that needs a site fast	Wix	AI draft on the free plan; domain voucher on yearly plans
A designer or agency building client sites	Webflow	Full design control, client seats on the Freelancer and Agency Workspaces
A content-heavy marketing site	Webflow Premium	20,000 CMS items in 40 collections for $25/mo billed yearly
A small shop that also takes bookings	Wix Core	Payments, ecommerce and scheduling in one $29.77/mo plan
A tight budget	Hostinger Website Builder	$2.99/mo on a 48-month term ($143.52), renews at $10.99/mo

If neither fits

Framer: a design-first builder with a free plan; the Basic site plan is $10/mo and includes a small CMS. See Framer vs Webflow.
Hostinger Website Builder: the lowest cost if you can prepay 4 years. See Wix vs Hostinger.
Durable: an AI builder for small businesses that drafts a site from a few questions; paid from $25/mo billed monthly.

More options: Webflow alternatives, Wix alternatives, our guide to the best AI website builders, or every AI website builder we track.

How we compared them

We read Webflow’s and Wix’s pricing pages, AI feature pages and help articles on November 12, 2026, using US reference prices. Webflow’s monthly prices come from its May 2026 pricing post because the pricing page now shows yearly prices only. We haven’t built a site in either tool yet, so this page compares prices, plan limits and listed features, not speed or design quality. The first-year costs are our own arithmetic from the listed prices.

Visit Webflow Visit Wix

FAQ

Is Webflow better than Wix?

Webflow is better if you want pixel-level design control, a large CMS (20,000 items on Premium) and the option to export your code. Wix is better if you want to start free, build fast with AI and add payments or bookings without extra setup. Neither is better for every site.

Is Webflow more expensive than Wix?

Not at the entry level. On November 12, 2026, Webflow Basic costs $15/mo billed yearly ($180) and Wix Light costs $17.77/mo billed yearly ($213.24). Webflow gets more expensive when you need a blog (Premium, $300 a year), a domain (bought elsewhere) or extra seats ($39/mo each, billed yearly).

Is Webflow harder to use than Wix?

Usually, yes. Webflow’s designer works with web layout concepts such as boxes, classes and breakpoints, so it suits people with some design background. Wix is drag and drop, and its AI builder drafts a site from a short description. Both have AI helpers. We haven’t built a site in either tool yet.

Can I move my site from Wix to Webflow?

Yes, but by hand. Webflow’s help center says there is no automated way to convert a Wix site: you rebuild layouts, styles, forms and animations in Webflow. You can export Wix CMS collections and store products, but not blog posts, and media has to be downloaded one file at a time. Add redirects before you switch the domain.

Which is better for SEO, Webflow or Wix?

Neither ranks a site on its own; content and links do most of the work. Both cover the basics: Wix has an SEO Assistant, an AI Meta Tags creator and a URL Redirect Manager. Webflow has AI SEO and AEO audits, and its pricing page lists 301 redirects among Growth and Agency Workspace features.

Can I try Webflow and Wix for free?

Yes. Webflow’s Starter plan is free for as long as you like, with 2 static pages on a webflow.io address. Wix’s free plan needs no credit card, but shows Wix ads and uses a Wix address. Both need a paid plan for your own domain.

Which is better for an online store, Webflow or Wix?

For a small store, the yearly price is almost the same: Webflow Ecommerce Standard is $29/mo and Wix Core is $29.77/mo. Webflow Standard adds a 2% transaction fee on top of Stripe or PayPal fees, which Plus ($74/mo) removes. Wix’s plans page doesn’t list a transaction fee.

Does Webflow or Wix have monthly plans?

Both offer monthly billing. Webflow’s May 2026 pricing post lists Basic at $25/mo and Premium at $39/mo billed monthly. Wix says other billing periods exist, but its plans page shows only yearly prices, so you’ll see the monthly price at checkout.

Sources

All pages checked November 12, 2026.