What does Format do?
Format is a hosted website builder for photographers, filmmakers, designers and other creatives, built around portfolio sites. It adds client tools such as proofing galleries, file transfers and contracts, and a commission-free store on higher plans. Format's official pages don't describe AI features.
- Portfolio themes. 90+ themes built for showing photos, video and design work.
- Flex Block editor. Free-form drag-and-drop layouts.
- Client galleries. Proofing galleries, file transfers, contracts and client sign-off.
- Online store. Commission-free sales of products, services and downloads on Pro and Pro Plus.
- Hosted video. Upload video directly on Pro and Pro Plus.
Who is Format for?
Format is a good fit if you're a video creator or a business owner, and you need help building a website.
How much does Format cost?
Format starts at $10/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 10, 2026 on the official pricing page.
- Starts at
- $10/mo
- Free plan
- No
- Free trial
- 14 days, no credit card
Basic plan, billed yearly; $14/mo billed monthly. Pro and Pro Plus yearly prices shown are first-year promo rates.
Format plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Basic | $14/mo | $10/mo | 10 pages, 70 high-res images, no online store, 3 client galleries |
| Pro | $24/mo | $12/mo (first year, promo) | Unlimited pages, 1,500 images, 100 GB storage, store up to 15 products, free domain for a year |
| Pro Plus | $36/mo | $15/mo (first year, promo) | Unlimited images, 1 TB storage, store up to 1,000 products, priority support |
Pro and Pro Plus yearly prices are first-year promo rates (until October 31, 2026); the regular yearly rates shown are $17 and $26 a month. A custom domain is $30 a year after the free first year; branded email is $100 a year.
Checked Oct 10, 2026 on Format's pricing page. Prices change often, so confirm before you buy.
Format pros and cons
What stands out
- 14-day free trial, no credit card needed
- Commission-free online store on Pro and Pro Plus
- Client galleries and contracts built in
Watch out for
- No free plan
- Basic has no store and only 10 pages
- Low Pro yearly prices are first-year promos; monthly billing is $24–$36
Based on Format's own pages, not hands-on testing.
What are the alternatives to Format?
We list 12 other AI Website Builders tools: Durable, Emergent, Framer, Glide, Hostinger Website Builder, Instapage, Landingi, Leadpages, UENI, Webflow, Webydo, Wix. Each one below shows its starting price and when you might pick it instead.
Hostinger Website Builder · From $2.99/moChoose Hostinger Website Builder if you want a lower starting price ($2.99/mo vs $10/mo).
Instapage · From $79/moChoose Instapage if you'd like a second option to compare for building a website.
Landingi · From $24/moChoose Landingi if you'd like a second option to compare for building a website.
Leadpages · From $29/moChoose Leadpages if you'd like a second option to compare for building a website.
Format FAQ
Does Format have a free plan?
No, but there's a 14-day free trial with no credit card. Paid plans start at $10/mo billed yearly.
Does Format take a cut of sales?
No. Format says its store is commission-free, on Pro and Pro Plus.
Who is Format for?
Photographers, filmmakers, illustrators and other creatives who want a portfolio site with client tools.
Sources and how we checked
- Official pricing page, checked Oct 10, 2026
- Official website
- Format homepage, checked Oct 10, 2026