What does Wati do?
Wati is a WhatsApp Business API platform with a shared team inbox, broadcast campaigns, no-code chatbots and AI agents, and it also handles Instagram, Facebook and TikTok messages. Growth is $59/mo billed annually, plus WhatsApp message fees, with a 7-day trial. It suits teams that sell and support on WhatsApp; skip it if WhatsApp isn't a key channel.
- Official WhatsApp Business API. Help getting WhatsApp API access and Blue Tick verification, with no setup fee.
- Shared team inbox. WhatsApp, WhatsApp Business Calling, Facebook, Instagram, TikTok and a website widget in one inbox, with assignment, tags, follow-ups and reports; Pro adds teams and auto-routing.
- Broadcasts and campaigns. Send WhatsApp broadcasts (15K a month on Growth, unlimited on Pro and Business), with carousel templates and retargeting on Pro.
- No-code chatbots. Automations that answer questions, collect details and send reminders; each run uses an automation trigger from your plan's allowance.
- Astra AI Agents. AI agents for web, WhatsApp and voice, available on Pro and Business as a separately priced add-on; every plan includes some Wati AI credits.
- Click-to-WhatsApp ads. Capture leads from Click-to-WhatsApp ads, with source tags and click tracking on Pro.
- Commerce tools. WhatsApp Catalog plus Shopify abandoned-cart and order templates.
- Integrations and API. HubSpot from Pro and Salesforce on Business, plus an API with monthly call limits by plan.
Who is Wati for?
Wati is a good fit if you're a business owner, a customer support lead or a salesperson, and you need help answering customer questions.
How much does Wati cost?
Wati starts at $59/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 29, 2026 on the official pricing page.
- Starts at
- $59/mo
- Free plan
- No
- Free trial
- 7 days, no credit card, no setup fee
Growth billed annually: 3 users (no extra users), 15K broadcasts a month and 250 Wati AI credits. Pro is $119/mo and Business $279/mo, both billed annually. WhatsApp message charges are extra, per Wati's rate card. The page lists no monthly-billing price. Checked Oct 29, 2026.
Wati plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Growth | Not listed | $59/mo | 3 users (no extra users), 15K broadcasts a month, 1,000 automation triggers, 250 Wati AI credits, 2 Commerce/CRM integrations, 10K API calls a month with no webhooks, 24x5 email support |
| Pro | Not listed | $119/mo | 5 users (+$39/user/mo), unlimited broadcasts, 2,000 automation triggers, 500 AI credits, 5 integrations incl. HubSpot, 200K API calls with limited webhooks, AI lead qualification and advanced chatbots, 24x7 email and chat support |
| Business | Not listed | $279/mo | 5 users (+$89/user/mo), unlimited broadcasts with volume discounts, 5,000 automation triggers, 1,500 AI credits, unlimited integrations incl. Salesforce, 20M API calls, up to 4K messages/min, priority support and a dedicated customer success manager |
Prices read on Oct 29, 2026 from a US connection, in USD. The page lists annual-billing prices only; it has a Monthly toggle and says annual billing saves up to ~25% and adds free dedicated onboarding. A browser check from Vietnam showed lower regional prices, which we don't use. WhatsApp messages are billed on top at Wati's rate card, which varies by country and by message type (marketing, utility, authentication). Add-ons include extra WhatsApp numbers at $29/mo each and the Shopify integration at $4.99/mo; Astra AI Agents are priced separately. There's no setup or cancellation fee, but subscriptions and credits aren't refunded.
Checked Oct 29, 2026 on Wati's pricing page. Prices change often, so confirm before you buy.
Wati pros and cons
What stands out
- 7-day free trial with no setup fee
- No cancellation fee
- Instagram, Facebook and TikTok messages in the same inbox as WhatsApp
- Every plan includes Wati AI credits (250 to 1,500 a month)
- Help getting WhatsApp API access and Blue Tick verification
Watch out for
- WhatsApp message fees come on top and vary by country and message type
- Growth is capped at 3 users, with no option to add more
- The page lists no monthly-billing prices
- Astra AI Agents cost extra; HubSpot needs Pro and Salesforce needs Business
- No refunds on subscriptions or credits
Based on Wati's own pages, not hands-on testing.
What are the alternatives to Wati?
We list 14 other AI Chatbots & Customer Support tools: Callvu, CometChat, Gorgias, Haptik, Help Scout, Intercom, Landbot, ManyChat, Pylon, respond.io, SleekFlow, Tidio, Typewise, Zendesk. Each one below shows its starting price and when you might pick it instead.
Gorgias · Price not checkedChoose Gorgias if you'd like a second option to compare for answering customer questions.
Intercom · From $29/seat/moChoose Intercom if you want a lower starting price ($29/seat/mo vs $59/mo).
Pylon · From $89/seat/moChoose Pylon if you'd like a second option to compare for answering customer questions.
respond.io · From $79/moChoose respond.io if you'd like a second option to compare for answering customer questions.
Typewise · From $99/moChoose Typewise if you'd like a second option to compare for answering customer questions.
Zendesk · From $19/agent/moChoose Zendesk if you want a lower starting price ($19/agent/mo vs $59/mo).
Wati FAQ
How much does Wati cost?
Growth is $59/mo, Pro $119/mo and Business $279/mo, all billed annually (US prices, Oct 29, 2026). WhatsApp message charges are extra, per Wati's rate card.
Does Wati have a free plan or trial?
There's a 7-day free trial and no setup fee. The pricing page doesn't list a free plan.
Do I pay for WhatsApp messages separately?
Yes. Wati bills messages on top of the plan at its rate card, which varies by the recipient's country and the message type (marketing, utility or authentication).
How many users does Wati include?
Growth includes 3 users and can't add more. Pro and Business include 5 users, with extra users at $39 and $89 per user per month.
Can I use my existing WhatsApp number?
Yes, but you must delete the WhatsApp account linked to that number before onboarding, and existing WhatsApp chat backups can't be imported.
Can I cancel Wati anytime?
Yes, there's no cancellation fee. Payments for current subscriptions or credits aren't refunded, and downgrades take effect at the end of the billing cycle.
Does Wati have AI agents?
Yes. Astra AI Agents work on web, WhatsApp and voice, as a separately priced add-on on Pro and Business. Every plan also includes monthly Wati AI credits.
Which CRMs does Wati integrate with?
Pro includes 5 integrations including HubSpot; Business has unlimited integrations including Salesforce. Growth allows 2 select commerce or CRM integrations.
Sources and how we checked
- Official pricing page, checked Oct 29, 2026
- Official website
- Wati help center: Understanding Wati's pricing plans (checked Oct 29, 2026), checked Oct 29, 2026
- Wati homepage (checked Oct 29, 2026), checked Oct 29, 2026