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Amplitude Pricing, Plans & Alternatives

Product and web analytics platform with session replay, experiments, feature flags, in-app guides and surveys, plus AI agents, AI Feedback and an MCP server for AI tools.

FreeFree planAI Marketing & Creative

This profile is based on Amplitude's official website, pricing page and help docs, checked Nov 1, 2026. We haven't tested Amplitude hands-on yet.

Screenshot of the Amplitude homepage
Amplitude homepage, captured Nov 1, 2026. The live site may look different.

What does Amplitude do?

Amplitude is a product and web analytics platform with session replay, experiments, feature flags, in-app guides and surveys, plus AI agents, AI Feedback and an MCP server. The Free plan covers 2M events a month with unlimited seats; Plus starts at $0 and scales with event volume. It suits product and growth teams; skip it for simple page-view stats.

  • Product analytics. Funnels, retention, cohorts and charts built on the events your app or site sends.
  • Marketing and web analytics. Channel, campaign and page reporting alongside product data in the same platform.
  • Session Replay and heatmaps. Watch how users move through your product; replay counts are capped per plan, and the pricing page lists AI-based replay summaries as an add-on.
  • Experiment and feature flags. Feature and web experimentation plus feature management; feature flags are unlimited even on Free.
  • Guides and Surveys. In-product guides and surveys to onboard users and collect answers (1 on the Free plan).
  • AI agents and Global Agent. Agents that analyze your data and suggest optimizations, and a chat that answers questions across your Amplitude data.
  • AI Feedback. Groups what customers say into themes and insights; Free and Plus include 2,000 feedback records a month.
  • Amplitude MCP and Agent Analytics. An MCP server brings Amplitude data into Claude, Cursor and other AI tools; Agent Analytics measures how AI agent experiences in your product perform.

Who is Amplitude for?

Amplitude is a good fit if you're a team lead or a website owner, and you need help making ads and marketing assets.

How much does Amplitude cost?

Amplitude doesn't publish prices for its paid plans. It also has a free plan. Its pricing page lists a free trial. We checked this on Nov 1, 2026 on the official pricing page.

Starts at
Free
Free plan
Yes
Free trial
No free trial; the Free plan has no time limit

Free plan: 2M events a month, unlimited seats, no credit card. Plus 'starts at $0' with the first 2M events a month free, then scales with event volume (card required; the page shows a bill estimator, not a per-event rate). Growth and Enterprise are custom, event-based pricing. Eligible startups can get a free year of Growth. Checked Nov 1, 2026.

Amplitude plans compared

PlanBilled monthlyBilled yearlyWhat you get
Free$0$02M events a month, unlimited seats, 10,000 session replays and 5,000 agent sessions a month, 2,000 AI feedback records, 1 active experiment, 1 guide or survey, 10 saved charts, 1 space, 1-year data access; no credit card
PlusFrom $0 (usage-based)Not listedFirst 2M events a month free, then priced by event volume up to 700K MTUs or 70M events; credit card required; 10,000 replays and 5,000 agent sessions a month, 20 behavioral cohorts, 2-year data retention, 3 spaces, online support
GrowthCustomNot listedCustom event-based volume; 20,000 session replays and 10,000 agent sessions a month, 2 active experiments, AI recommendations, 2-business-day support response
EnterpriseCustomNot listedCustom event-based volume; 50,000 session replays and 20,000 agent sessions a month, AI recommendations, 1-business-day support response, assigned account manager

Read from a US connection on Nov 1, 2026. The page doesn't say whether paid plans bill monthly or yearly, and it shows no per-event rate for Plus: only that Plus 'starts at $0', includes the first 2M events a month free and scales with event volume, with a bill estimator. Growth and Enterprise are quoted by sales. A Startup Scholarship gives companies with fewer than 20 employees and under $10M in funding one free year of Growth.

Checked Nov 1, 2026 on Amplitude's pricing page. Prices change often, so confirm before you buy.

Amplitude pros and cons

What stands out

  • Free plan with 2M events a month and no credit card
  • Unlimited team members on every plan
  • Analytics, replay, experiments, flags and surveys in one platform
  • MCP server connects your data to Claude, Cursor and other AI tools
  • Startup Scholarship offers eligible startups a free year of Growth

Watch out for

  • No per-event price for Plus on the page, only a bill estimator
  • Growth and Enterprise need a sales quote
  • No free trial of the paid tiers
  • Needs event tracking through SDKs, so setup usually involves developers
  • Free plan caps you at 1 active experiment and 10 saved charts

Based on Amplitude's own pages, not hands-on testing.

What are the alternatives to Amplitude?

We list 20 other AI Marketing & Creative tools: AdCreative.ai, Aspire, CallRail, Crazy Egg, Databox, Iconosquare, Influencer Hero, Later, Leadfeeder, LettrLabs, SocialBee, soona, SurveyMonkey, SurveySparrow, Survicate, Thryv, Vista Social, VWO (Wingify), WhatConverts, Zonka Feedback. Each one below shows its starting price and when you might pick it instead.

  • AdCreative.ai · From $20/mo

    Choose AdCreative.ai if you'd like a second option to compare for making ads and marketing assets.

  • Aspire · Custom pricing

    Choose Aspire if you'd like a second option to compare for making ads and marketing assets.

  • CallRail · From $50/mo

    Choose CallRail if you also need help finding sales leads.

  • Crazy Egg · From $29/mo

    Choose Crazy Egg if you'd like a second option to compare for making ads and marketing assets.

  • Databox · From $71/mo

    Choose Databox if you'd like a second option to compare for making ads and marketing assets.

  • Iconosquare · €9/mo

    Choose Iconosquare if you'd like a second option to compare for making ads and marketing assets.

  • Influencer Hero · From $454/mo

    Choose Influencer Hero if you'd like a second option to compare for making ads and marketing assets.

  • Later · From $18.75/mo

    Choose Later if you'd like a second option to compare for making ads and marketing assets.

  • Leadfeeder · €79/mo

    Choose Leadfeeder if you also need help finding sales leads.

  • LettrLabs · From $399/mo

    Choose LettrLabs if you also need help finding sales leads.

  • SocialBee · From $29/mo

    Choose SocialBee if you'd like a second option to compare for making ads and marketing assets.

  • soona · From $13/mo

    Choose soona if you'd like a second option to compare for making ads and marketing assets.

  • SurveyMonkey · From $39/mo

    Choose SurveyMonkey if you'd like a second option to compare for making ads and marketing assets.

  • SurveySparrow · Price not checked

    Choose SurveySparrow if you also need help answering customer questions.

  • Survicate · From $56/mo

    Choose Survicate if you also need help answering customer questions.

  • Thryv · From $85/mo

    Choose Thryv if you also need help ranking on Google.

  • Vista Social · From $99/mo

    Choose Vista Social if you also need help answering customer questions.

  • VWO (Wingify) · Custom pricing

    Choose VWO (Wingify) if you'd like a second option to compare for making ads and marketing assets.

  • WhatConverts · From $30/mo

    Choose WhatConverts if you also need help finding sales leads.

  • Zonka Feedback · Custom pricing

    Choose Zonka Feedback if you also need help answering customer questions.

Amplitude FAQ

How much does Amplitude cost?

The Free plan is $0 for up to 2M events a month. Plus starts at $0 and scales with event volume beyond the first 2M free events; the page offers a bill estimator rather than a rate. Growth and Enterprise are custom quotes (checked Nov 1, 2026).

Is Amplitude free?

Yes. The Free plan has no time limit and no credit card requirement: 2M events a month, unlimited seats, 10,000 session replays, 1 active experiment, 10 saved charts and 1 year of data access.

Does Amplitude have a free trial?

The pricing page says there's no free trial; the Free plan plays that role. Startups with fewer than 20 employees and under $10M in funding can apply for a free year of Growth.

What's the difference between Amplitude Free and Plus?

Plus requires a credit card and scales past 2M events (up to 700K MTUs or 70M events), with 20 behavioral cohorts, 2-year data retention, 3 spaces and online support.

What AI features does Amplitude have?

AI agents and a Global Agent chat, AI Feedback, AI-powered analysis, an AI Data Assistant, Agent Analytics and an MCP server. AI recommendations are listed on Growth and Enterprise.

Does Amplitude work with Claude or Cursor?

Yes. Amplitude MCP brings Amplitude data into MCP-compatible tools; the homepage names Claude, Claude Code, Cursor, GitHub Copilot, Windsurf, Gemini and others.

Does Amplitude include session replay?

Yes. Every plan includes session replays: 10,000 a month on Free and Plus, 20,000 on Growth and 50,000 on Enterprise.

How many users can I add to Amplitude?

Every plan, including Free, lists unlimited team members.

Sources and how we checked

How we review tools