What does Gravity Forms do?
Gravity Forms is a paid WordPress plugin for building forms, from contact and lead forms to payments, file uploads and multi-step flows. Every license now includes Gravity Forms MCP, which lets AI assistants such as Claude and ChatGPT build forms and read entries. Licenses start at $59 a year for one site; there is no free plan.
- Gravity Forms MCP (AI assistants). Connects your WordPress site to AI assistants such as Claude and ChatGPT (and MCP clients like Claude Code, Cursor and VS Code) to create and edit forms, search and update entries, manage feeds and resend notifications. Ships switched off; each tool is enabled separately.
- Visual form editor. Drag-and-drop editor with column layouts and many field types.
- Conditional logic. Show or hide fields, sections and pages based on earlier answers.
- Payments. Collect payments through Stripe, PayPal Checkout, Square and other gateway add-ons (Pro and Elite).
- File uploads. Let users attach files to a submission.
- Workflow automation. Notifications, confirmations and feeds that send entries to CRMs, email tools and Zapier.
- Accessible forms. Tools to build forms that can meet WCAG 2.1 AA.
- Elite add-ons. Surveys, quizzes, polls, e-signatures, user registration, partial entries, webhooks and conversational forms on the Elite license.
Who is Gravity Forms for?
Gravity Forms is a good fit if you're a website owner or a business owner, and you need help making ads and marketing assets.
How much does Gravity Forms cost?
Gravity Forms starts at $59/yr. It has no free plan. We checked this on Nov 12, 2026 on the official pricing page.
- Starts at
- $59/yr
- Free plan
- No
- Free trial
- Not offered on the pricing page
Basic license, billed yearly: 1 site, standard support, Basic add-ons. Pro is $159/yr for 3 sites with Pro add-ons; Elite $259/yr for unlimited sites, all add-ons, priority support and Multisite. A Nonprofit license is $129/yr for up to 3 sites (application required). No free trial; a hosted demo is offered. 30-day refund window. Checked Nov 12, 2026.
Gravity Forms plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Basic | Not listed | $59/yr | 1 site, standard support, Basic add-ons (email marketing services such as Mailchimp, Brevo, Kit and ActiveCampaign, plus reCAPTCHA and Turnstile) |
| Pro | Not listed | $159/yr | 3 sites, standard support, Basic and Pro add-ons (adds Stripe, PayPal Checkout, Square, Zapier, Slack, Trello, Twilio, Zoho CRM and more) |
| Elite | Not listed | $259/yr | Unlimited sites, priority support, WordPress Multisite, all add-ons (adds Survey, Quiz, Polls, Signature, User Registration, Webhooks, Salesforce, Conversational Forms and more) |
| Nonprofit | Not listed | $129/yr | Registered nonprofits by application; up to 3 sites, no Multisite, standard support; includes add-ons such as Mailchimp, HubSpot, Stripe, PayPal, Square, Zapier, Survey and User Registration |
Checked Nov 12, 2026 with WebFetch from a US server on gravityforms.com/pricing and the Nonprofit License page. All licenses are billed per year in USD; there is no monthly option. The Nonprofit page says its price stays the same at each renewal; the pricing page does not state renewal terms for the other licenses. There is no trial version ('We do not have any trial version'), but a hosted demo is offered. The refund policy allows a refund within 30 days of a payment (purchases, renewals and upgrades); a refunded license is deactivated. The site was promoting a Black Friday sale on Nov 12, 2026; the prices above are the regular prices shown on the pricing page. Gravity Forms MCP is included with every license and needs a self-hosted WordPress 6.9+ site with Gravity Forms 3.1; WordPress.com is not supported.
Checked Nov 12, 2026 on Gravity Forms's pricing page. Prices change often, so confirm before you buy.
Gravity Forms pros and cons
What stands out
- Yearly license prices are published and start low ($59 for one site)
- MCP for AI assistants is included with every license at no extra charge
- Large add-on library for email, CRM and payment services
- Conditional logic, file uploads and multi-page forms on all licenses
- 30-day refund window on purchases and renewals
- Discounted Nonprofit license ($129/yr for 3 sites)
Watch out for
- WordPress only; MCP needs self-hosted WordPress 6.9+ (not WordPress.com)
- No free plan or trial, only a hosted demo
- Payment add-ons start at Pro ($159/yr); surveys, quizzes and signatures need Elite ($259/yr)
- Billed yearly only, no monthly option
- Renewal terms for Basic, Pro and Elite are not stated on the pricing page
- No built-in AI form writer inside the editor; AI features work through an external assistant
Based on Gravity Forms's own pages, not hands-on testing.
What are the alternatives to Gravity Forms?
We list 29 other AI Marketing & Creative tools: AdCreative.ai, Ai-InteleKt, Amplitude, Aspire, CallRail, Crazy Egg, Databox, DataHawk, Iconosquare, Influencer Hero, Later, Leadfeeder, LettrLabs, Livestorm, Outgrow, Postscript, SimpleTexting, Snapchat Ads, SocialBee, soona, SurveyMonkey, SurveySparrow, Survicate, Thryv, Vista Social, VWO (Wingify), WhatConverts, Wistia, Zonka Feedback. Each one below shows its starting price and when you might pick it instead.
AdCreative.ai · From $20/moChoose AdCreative.ai if you want a lower starting price ($20/mo vs $59/yr).
Aspire · Custom pricingChoose Aspire if you'd like a second option to compare for making ads and marketing assets.
DataHawk · Custom pricingChoose DataHawk if you'd like a second option to compare for making ads and marketing assets.
Influencer Hero · From $454/moChoose Influencer Hero if you'd like a second option to compare for making ads and marketing assets.
SimpleTexting · From $39/moChoose SimpleTexting if you want a lower starting price ($39/mo vs $59/yr).
Snapchat Ads · From $5/day ad spendChoose Snapchat Ads if you want a lower starting price ($5/day ad spend vs $59/yr).
WhatConverts · From $30/moChoose WhatConverts if you want a lower starting price ($30/mo vs $59/yr).
Gravity Forms FAQ
How much does Gravity Forms cost?
Basic is $59 a year for one site, Pro $159 a year for three sites and Elite $259 a year for unlimited sites. Nonprofits can apply for a $129-a-year license for up to three sites (checked Nov 12, 2026).
Is there a free version or free trial of Gravity Forms?
No. Gravity Forms says it does not have a trial version, but you can try a hosted demo before buying. A refund is possible within 30 days of payment.
Does Gravity Forms have AI features?
Yes, through Gravity Forms MCP, included in Gravity Forms 3.1 with every license. It lets AI assistants such as Claude and ChatGPT build and edit forms, read and update entries, and manage feeds and notifications, within the permissions of the connected WordPress user.
What do I need to use Gravity Forms MCP?
A self-hosted WordPress 6.9+ site with Gravity Forms 3.1 active and a supported AI assistant. WordPress.com is not supported. The feature ships switched off and destructive actions ask for confirmation.
Which Gravity Forms license includes Stripe and PayPal?
Pro and Elite. The Basic license includes only Basic add-ons, mostly email marketing services and spam protection.
What is the difference between Gravity Forms Pro and Elite?
Pro covers 3 sites with Basic and Pro add-ons. Elite covers unlimited sites, adds every add-on (including Survey, Quiz, Polls, Signature and Webhooks), priority support and WordPress Multisite.
Is Gravity Forms billed monthly?
No. All licenses on the pricing page are yearly.
What is the Gravity Forms refund policy?
You can request a full refund within 30 days of a purchase, renewal or upgrade from your account dashboard. The license is deactivated when you request it, and partial refunds are not offered.
Sources and how we checked
- Official pricing page, checked Nov 12, 2026
- Official website
- Gravity Forms MCP feature page (checked Nov 12, 2026), checked Nov 12, 2026
- Introducing Gravity Forms MCP, Aug 26, 2026, updated Oct 20, 2026 (checked Nov 12, 2026), checked Nov 12, 2026
- Gravity Forms Nonprofit License (checked Nov 12, 2026), checked Nov 12, 2026
- Gravity Forms refund policy (checked Nov 12, 2026), checked Nov 12, 2026
- Gravity Forms homepage (checked Nov 12, 2026), checked Nov 12, 2026