What does CallRail do?
CallRail tracks which ads, keywords and pages drive phone calls and form leads, and adds AI call transcripts, summaries, sentiment and conversion tagging. Lead Tracking starts at $50/mo billed monthly, with a 14-day trial. It suits local businesses and agencies that get leads by phone; skip it if your leads come only from online checkout.
- Call, text and form attribution. Tracking numbers tie calls, texts and form leads back to the campaign or source that produced them.
- Form tracking. Captures web form submissions alongside calls on the Complete plans (1,000 a month included).
- Call transcription. Transcribes calls so you can search and review conversations; transcription and analysis are included from the Lead Tracking plan.
- Premium Conversation Intelligence. AI call summaries, sentiment analysis, conversation trend reports and automatic conversion tagging on the Lead Conversion plans.
- AI Voice Assistant. A separately priced AI assistant that answers calls 24/7, qualifies leads and books appointments, from $95/mo plus a Lead Tracking plan.
- Texting. 25 texts a month on every plan, with more at $0.03 each; SMS is available after the trial.
- Local and toll-free numbers. 5 local numbers included, with extra local ($3) and toll-free ($5) numbers available.
- Usage-based billing. A base fee covers set allowances, and extra numbers, minutes, texts and form submissions are billed the following month.
Who is CallRail for?
CallRail is a good fit if you're a business owner or a team lead, and you need help finding sales leads or handling phone calls.
How much does CallRail cost?
CallRail starts at $50/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 30, 2026 on the official pricing page.
- Starts at
- $50/mo
- Free plan
- No
- Free trial
- 14 days on every plan, no credit card
Lead Tracking billed monthly: 5 local numbers, 250 local minutes and 25 texts, then usage fees (e.g. $3 per extra number, $0.03 per text). Lead Tracking Complete is $95/mo, Lead Conversion $150/mo (Premium Conversation Intelligence) and Lead Conversion Complete $195/mo. Yearly billing saves 'up to 10%' but yearly prices aren't listed. Checked Oct 30, 2026.
CallRail plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Lead Tracking | $50/mo | Not listed | 5 local numbers, 250 local minutes and 25 texts a month; call tracking and attribution, call transcription and analysis, and AI-powered conversation insights |
| Lead Tracking Complete | $95/mo | Not listed | Everything in Lead Tracking plus form tracking with 1,000 form submissions a month |
| Lead Conversion | $150/mo | Not listed | 5 local numbers, 250 local minutes, 25 texts; Premium Conversation Intelligence with call summaries, sentiment, trend reports and automatic conversion tagging; the page lists 10,000 analysis minutes in one place and 10,000 transcription plus 2,500 analysis minutes in another |
| Lead Conversion Complete | $195/mo | Not listed | Lead Conversion plus form tracking with 1,000 form submissions a month |
Prices read from a US connection on Oct 30, 2026; all four are monthly prices. A yearly toggle says 'Save up to 10% with a yearly plan' but no yearly prices are listed, so we leave them blank. Annual plans charge 12 months of base fees upfront, with usage billed monthly. Usage beyond the allowance is extra: $3 per local number, $5 per toll-free number, $0.05 to $0.06 per local minute (tables differ), $0.08 per toll-free minute and $0.03 per text. The AI Voice Assistant is a separate product from $95/mo plus a Lead Tracking plan from $55, with $1 per call beyond 50.
Checked Oct 30, 2026 on CallRail's pricing page. Prices change often, so confirm before you buy.
CallRail pros and cons
What stands out
- 14-day trial on every plan with no credit card
- Clear published monthly prices for all four plans
- AI call insights start on the $50 entry plan
- Call and form leads in one report on Complete plans
- Add-on numbers and minutes priced per unit on the page
Watch out for
- Usage fees can push the bill above the base price
- Full Conversation Intelligence needs $150/mo or more
- Yearly prices aren't listed, only 'up to 10%' savings
- Plan tables disagree on analysis minutes and minute rates
- Overage fees are non-refundable
Based on CallRail's own pages, not hands-on testing.
What are the alternatives to CallRail?
We list 20 other AI Marketing & Creative tools: AdCreative.ai, Amplitude, Aspire, Crazy Egg, Databox, Iconosquare, Influencer Hero, Later, Leadfeeder, LettrLabs, SocialBee, soona, SurveyMonkey, SurveySparrow, Survicate, Thryv, Vista Social, VWO (Wingify), WhatConverts, Zonka Feedback. Each one below shows its starting price and when you might pick it instead.
AdCreative.ai · From $20/moChoose AdCreative.ai if you want a lower starting price ($20/mo vs $50/mo).
Influencer Hero · From $454/moChoose Influencer Hero if you also need help making ads and marketing assets.
Vista Social · From $99/moChoose Vista Social if you also need help making ads and marketing assets.
VWO (Wingify) · Custom pricingChoose VWO (Wingify) if you also need help making ads and marketing assets.
WhatConverts · From $30/moChoose WhatConverts if you want a lower starting price ($30/mo vs $50/mo).
Zonka Feedback · Custom pricingChoose Zonka Feedback if you also need help answering customer questions.
CallRail FAQ
How much does CallRail cost?
Lead Tracking is $50/mo, Lead Tracking Complete $95/mo, Lead Conversion $150/mo and Lead Conversion Complete $195/mo, billed monthly, plus usage beyond the included numbers, minutes and texts (checked Oct 30, 2026).
Does CallRail have a free trial?
Yes. Every plan has a 14-day free trial with no credit card required, and billing starts only after the trial. Texting becomes available after the trial.
Does CallRail have a free plan?
No. There's a 14-day trial, then a paid plan.
What AI features does CallRail have?
AI-powered conversation insights and transcription on Lead Tracking, Premium Conversation Intelligence (call summaries, sentiment, trend reports, automatic conversion tagging) on Lead Conversion plans, and a separately priced AI Voice Assistant.
What's included in CallRail's base price?
Each plan includes 5 local numbers, 250 local minutes and 25 texts a month; Complete plans add 1,000 form submissions. Extra usage is billed per unit.
Is CallRail cheaper if I pay yearly?
The page says yearly plans save up to 10% but doesn't list yearly prices. Annual plans charge 12 months of base fees upfront, with usage billed monthly.
How much does the CallRail AI Voice Assistant cost?
It starts at $95/mo and requires a Lead Tracking plan from an additional $55, with $1 per call after 50 calls over 15 seconds.
What does CallRail charge for extra numbers and texts?
Extra local numbers are $3 each, toll-free numbers $5, toll-free minutes $0.08 and texts $0.03; the page lists local minutes at $0.05 to $0.06 in different tables.
Sources and how we checked
- Official pricing page, checked Oct 30, 2026
- Official website