What does Wistia do?
Wistia is a video hosting, marketing and webinar platform for businesses: an ad-free player, in-video lead forms, analytics and CRM-ready engagement data, plus AI highlights, transcript-based editing and AI dubbing. Business starts at $79/mo billed annually ($99 monthly), with a free plan and separate webinar plans from $429/mo.
- Video hosting and ad-free player. Upload, store and embed videos anywhere with a fast, distraction-free player and channels for video series.
- AI highlights and social clips. Listed on all plans on the pricing page.
- Agentic and transcript-based editing. Edit videos through the transcript; listed on all plans.
- AI dubbing and localization. Dub and translate videos in 50+ languages, with AI audio descriptions; add-on on Business, included on Enterprise.
- Wistia Forms and CTAs. Branded in-video forms and calls to action to capture leads.
- Webinars. Host live events on separate webinar plans, with recordings and clips stored alongside your video library.
- Analytics and Signals. Video performance analytics, with Signals linking viewer engagement to contacts for marketing follow-up.
- MCP server and LLM-friendly embeds. Run video and webinar workflows with AI tools, and embeds designed so AI systems can read your videos.
Who is Wistia for?
Wistia is a good fit if you're a team lead, a business owner or a video creator, and you need help making videos and images or making ads and marketing assets.
How much does Wistia cost?
Wistia starts at $79/mo. It also has a free plan. Its pricing page lists a free trial. We checked this on Nov 5, 2026 on the official pricing page.
- Starts at
- $79/mo
- Free plan
- Yes
- Free trial
- Free trial on Business plans, no credit card (length not stated); 14 days on the Webinars plan
Business plan billed annually ($99 billed monthly): 3+ users, 250 GB+ storage, 1 TB bandwidth, 5,000+ monthly credits. Business + Signals is $329/mo yearly ($412 monthly). Webinar plans are $429/mo (500 attendees) and $829/mo (1,000 attendees), billed annually. The Free plan has 1 user, 25 GB storage and Wistia branding. Enterprise is custom. Checked Nov 5, 2026.
Wistia plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Free | $0 | $0 | 1 user, 25 GB storage, 200 GB bandwidth, 3,000+ lifetime credits, 1 motion kit, basic analytics; Wistia branding cannot be removed |
| Business | $99/mo | $79/mo | 3+ users (extra users $25 each), 250 GB+ storage, 1 TB bandwidth, 5,000+ monthly credits; remove branding, collections and playlists, CTAs and forms, advanced analytics |
| Business + Signals | $412/mo | $329/mo | Everything in Business plus Signals, Wistia's lead-capture and video ROI add-on |
| Webinars | Not listed | $429/mo | 500 attendees per webinar, 1.5-hour streams, up to 9 on-screen presenters, includes Signals; 14-day free trial |
| Webinars Plus | Not listed | $829/mo | 1,000 attendees per webinar, 3-hour streams, RTMP ingest, embed on your site, remove branding, simulcast to social platforms |
| Enterprise | Custom | Custom | Custom pricing; starts at 1 TB storage, 2 TB bandwidth, 12,500+ monthly credits; dubbing and AI audio descriptions included |
Checked Nov 5, 2026. Annual prices ($79 Business, $329 Business + Signals) were read with WebFetch from a US server on wistia.com/pricing; monthly prices ($99, $412) are from the page's Monthly toggle in a browser, and the annual figures matched the US page. The toggle says annual billing saves 20%. Webinar plans (wistia.com/pricing/webinars) are billed annually with no monthly price shown; usage over plan limits is billed at $0.20 per extra attendee and $2.00 per extra minute. Dubbing and AI audio descriptions are an add-on on Business plans. The Business trial needs no credit card, but its length is not stated. Wistia does not issue refunds on cancellation.
Checked Nov 5, 2026 on Wistia's pricing page. Prices change often, so confirm before you buy.
Wistia pros and cons
What stands out
- Free plan with hosting, sharing and basic analytics
- AI highlights, social clips and transcript-based editing on every plan
- Hosting, lead forms, analytics and webinars in one platform
- Dubbing and translation in 50+ languages
- Monthly and annual prices published for Business plans
- Webinars bill overage instead of blocking attendees
Watch out for
- Free plan keeps Wistia branding and has 1 user only
- Signals adds $250/mo on annual billing ($329 vs $79)
- Webinar plans are a separate purchase from $429/mo billed annually
- Dubbing and AI audio descriptions are an add-on below Enterprise
- Business trial length is not stated on the pricing page
- No refunds when you cancel
Based on Wistia's own pages, not hands-on testing.
What are the alternatives to Wistia?
We list 23 other AI Marketing & Creative tools: AdCreative.ai, Amplitude, Aspire, CallRail, Crazy Egg, Databox, Iconosquare, Influencer Hero, Later, Leadfeeder, LettrLabs, Livestorm, Outgrow, SocialBee, soona, SurveyMonkey, SurveySparrow, Survicate, Thryv, Vista Social, VWO (Wingify), WhatConverts, Zonka Feedback. Each one below shows its starting price and when you might pick it instead.
AdCreative.ai · From $20/moChoose AdCreative.ai if you want a lower starting price ($20/mo vs $79/mo).
Amplitude · FreeChoose Amplitude if you'd like a second option to compare for making videos and images.
Aspire · Custom pricingChoose Aspire if you'd like a second option to compare for making videos and images.
Influencer Hero · From $454/moChoose Influencer Hero if you'd like a second option to compare for making videos and images.
Livestorm · €2.50/attendeeChoose Livestorm if you want a lower starting price (€2.50/attendee vs $79/mo).
SurveyMonkey · From $39/moChoose SurveyMonkey if you want a lower starting price ($39/mo vs $79/mo).
SurveySparrow · Price not checkedChoose SurveySparrow if you also need help answering customer questions.
VWO (Wingify) · Custom pricingChoose VWO (Wingify) if you'd like a second option to compare for making videos and images.
WhatConverts · From $30/moChoose WhatConverts if you want a lower starting price ($30/mo vs $79/mo).
Zonka Feedback · Custom pricingChoose Zonka Feedback if you also need help answering customer questions.
Wistia FAQ
How much does Wistia cost?
Business is $79/mo billed annually or $99 monthly; Business + Signals $329 or $412; webinar plans $429 and $829 a month billed annually. A free plan exists and Enterprise is custom (checked Nov 5, 2026).
Is Wistia free?
Yes. The Free plan gives 1 user, 25 GB storage, 200 GB bandwidth and basic analytics, with Wistia branding that cannot be removed.
Does Wistia have a free trial?
Yes. Business plans offer a free trial with no credit card (the length is not stated), and the Webinars plan has a 14-day free trial.
What AI features does Wistia have?
AI highlights and social clips plus agentic, transcript-based editing on all plans; dubbing and AI audio descriptions in 50+ languages; an MCP server; and LLM-friendly embeds.
What is Wistia Signals?
Signals is Wistia's add-on for capturing leads and proving video ROI. It is included in Business + Signals, Enterprise and every webinar plan.
How much do Wistia webinars cost?
Webinars is $429/mo for 500 attendees and 1.5-hour streams; Webinars Plus is $829/mo for 1,000 attendees and 3-hour streams, both billed annually.
What happens if I go over my Wistia webinar limits?
Wistia does not stop the webinar; extra usage is billed on the next invoice at $0.20 per additional attendee and $2.00 per additional minute.
How much can I save with annual billing?
The pricing toggle says 20%; for example, Business drops from $99 to $79 a month.
Sources and how we checked
- Official pricing page, checked Nov 5, 2026
- Official website
- Wistia webinar plans (checked Nov 5, 2026), checked Nov 5, 2026
- Wistia homepage (checked Nov 5, 2026), checked Nov 5, 2026