What does Later do?
Later is a social media scheduler with a visual calendar, Link in Bio, a social inbox and analytics, plus AI Caption Writer and Ideas that run on monthly AI credits. Starter is $18.75/mo billed yearly ($25 monthly) with 8 profiles. It suits creators and small brands posting visually; skip it if you need unlimited AI writing.
- Visual content calendar. Plan and schedule posts across Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube, Threads and Snapchat (one of each per social set).
- AI Caption Writer. Generates post captions from a short prompt; each caption uses one AI credit.
- AI Ideas. Suggests content pillars and post ideas; one credit gives three ideas.
- Best Times to Post. Growth adds multi-profile Best Times to Post and Smart Scheduling with Future Trends.
- Link in Bio. A clickable landing page for the link in your social profiles.
- Social inbox. Reply to comments and messages in one place, from the Growth plan.
- Analytics. Platform analytics with history from 3 months on Starter up to 2 years on Scale.
- Collaboration and approvals. Internal and external approvals, custom roles and UGC collection from Growth.
Who is Later for?
Later is a good fit if you're a video creator, a business owner or a team lead, and you need help making ads and marketing assets.
How much does Later cost?
Later starts at $18.75/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 30, 2026 on the official pricing page.
- Starts at
- $18.75/mo
- Free plan
- No
- Free trial
- 14 days
Starter billed yearly ($25 billed monthly): 1 social set (8 profiles), 1 user, 30 posts per profile, 5 AI credits a month. Growth is $37.50/mo yearly or $50 monthly; Scale $82.50 or $110. Monthly prices read with the billing toggle; yearly prices match our US-based fetch. Checked Oct 30, 2026.
Later plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Starter | $25/mo | $18.75/mo | 1 social set (8 profiles), 1 user, 30 posts per profile, 5 AI credits a month, analytics up to 3 months; no extra sets, users or credits |
| Growth | $50/mo | $37.50/mo | 2 social sets (16 profiles), 2 users, 180 posts per profile, 50 AI credits a month, analytics up to 1 year, social inbox, approvals, UGC collection, custom roles |
| Scale | $110/mo | $82.50/mo | 6 social sets (48 profiles), 4 users, unlimited posts, 100 AI credits a month, analytics up to 2 years |
Checked on Oct 30, 2026. Our US-based fetch showed the Bill Yearly prices ($18.75, $37.50, $82.50 per month, "3 months free | 25% off"); the Monthly toggle, read in a browser on Oct 30, 2026, showed $25, $50 and $110 (USD). Over a year, Starter costs $300 billed monthly vs $225 billed yearly, Growth $600 vs $450 and Scale $1,320 vs $990. On Growth and Scale, extras cost $11.25 per social set, $3.75 per user and $3.75 per 100 AI credits a month on yearly billing ($15, $5 and $5 on monthly). The FAQ quotes $5 per extra user. One AI credit makes one caption or three ideas. Qualified non-profits get 50% off annual Growth.
Checked Oct 30, 2026 on Later's pricing page. Prices change often, so confirm before you buy.
Later pros and cons
What stands out
- Monthly and yearly USD prices published for every plan
- Each social set covers 8 networks
- AI captions and ideas included on all plans
- 14-day free trial
- Link in Bio included
- 50% non-profit discount on annual Growth
Watch out for
- No free plan
- Starter has only 5 AI credits and 30 posts per profile a month
- Social inbox starts on Growth
- Starter cannot add extra users or sets
- Pricing page lists two different prices for extra users
Based on Later's own pages, not hands-on testing.
What are the alternatives to Later?
We list 20 other AI Marketing & Creative tools: AdCreative.ai, Amplitude, Aspire, CallRail, Crazy Egg, Databox, Iconosquare, Influencer Hero, Leadfeeder, LettrLabs, SocialBee, soona, SurveyMonkey, SurveySparrow, Survicate, Thryv, Vista Social, VWO (Wingify), WhatConverts, Zonka Feedback. Each one below shows its starting price and when you might pick it instead.
AdCreative.ai · From $20/moChoose AdCreative.ai if you'd like a second option to compare for making ads and marketing assets.
Aspire · Custom pricingChoose Aspire if you'd like a second option to compare for making ads and marketing assets.
Influencer Hero · From $454/moChoose Influencer Hero if you'd like a second option to compare for making ads and marketing assets.
SocialBee · From $29/moChoose SocialBee if you'd like a second option to compare for making ads and marketing assets.
VWO (Wingify) · Custom pricingChoose VWO (Wingify) if you'd like a second option to compare for making ads and marketing assets.
Zonka Feedback · Custom pricingChoose Zonka Feedback if you also need help answering customer questions.
Later FAQ
How much does Later cost?
As of Oct 30, 2026: Starter is $25/mo billed monthly or $18.75/mo billed yearly, Growth $50 or $37.50, and Scale $110 or $82.50 (USD).
Does Later have a free plan or trial?
There is no free plan on the pricing page. Every plan has a 14-day free trial.
What AI features does Later include?
Caption Writer and Ideas, on all plans. They run on AI credits: 5 a month on Starter, 50 on Growth and 100 on Scale. One credit makes one caption or three ideas.
What is a social set?
One profile of each network Later supports: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat. Starter has 1 set, Growth 2 and Scale 6.
How much do I save with yearly billing?
Later says 25% ("3 months free"). Starter costs $225 a year vs $300 billed monthly, Growth $450 vs $600 and Scale $990 vs $1,320.
Can I buy more AI credits?
On Growth and Scale, yes: 100 extra credits a month cost $3.75 on yearly billing or $5 on monthly. Starter cannot add extras.
How many users are included?
1 on Starter, 2 on Growth and 4 on Scale. Extra users cost $3.75 a month on yearly billing per the plan cards; the FAQ says $5.
Is Later only a scheduler?
No. Later's homepage also sells an influencer marketing platform and creator tools; the plans on its pricing page are the social media management plans.
Sources and how we checked
- Official pricing page, checked Oct 30, 2026
- Official website
- Later homepage (read Oct 30, 2026), checked Oct 30, 2026