What does WhatConverts do?
WhatConverts tracks the calls, forms, chats and transactions your marketing produces and ties each lead to its source, with recordings, transcripts and AI Lead Analysis of calls. Call Tracking starts at $30/mo with a 14-day trial. It suits agencies and local businesses that need lead-level reporting; skip it if you only sell through online checkout.
- Call tracking. Tracking numbers with dynamic number insertion and call recording tie phone leads to the ad, keyword or page that drove them.
- Form, chat and transaction tracking. Captures web forms, chats and e-commerce transactions next to calls, from the Plus plan.
- Call transcription. Transcripts of recorded calls, billed at 2¢ per minute beyond the included credit.
- AI Lead Analysis. AI call summaries, spotted keywords, topics, caller intent and sentiment for transcribed calls, shown in the Lead Manager and reports.
- AI lead qualification rules. Lead Intelligence rules, including AI-powered 'Ask AI' rules, analyze call transcripts and form content to qualify leads automatically; the pricing page lists automatic qualification under Elite.
- Reports and report builder. Marketing reports, a custom report builder and scheduled reports (Pro and above).
- Attribution and customer journey. Multi-click attribution and pages-visited journeys on the Elite plans.
- Agency tools. Unlimited-account plans, white label for $50/mo and no limit on users per account.
Who is WhatConverts for?
WhatConverts is a good fit if you're a business owner or a team lead, and you need help finding sales leads or handling phone calls.
How much does WhatConverts cost?
WhatConverts starts at $30/mo. It has no free plan. Its pricing page lists a free trial. We checked this on Nov 1, 2026 on the official pricing page.
- Starts at
- $30/mo
- Free plan
- No
- Free trial
- 14 days on every plan
Call Tracking plan billed monthly, with up to 148 call leads and a $30 usage credit. Plus (adds form, chat and transaction tracking) is $60/mo, Pro $100/mo and Elite $160/mo for a single account; unlimited-account agency plans are $500, $800 and $1,250/mo. No yearly prices are listed. Checked Nov 1, 2026.
WhatConverts plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Call Tracking | $30/mo | Not listed | Single account; up to 148 call leads, $30 usage credit, call recording and transcripts |
| Plus | $60/mo | Not listed | Single account; up to 148 call leads and 300 forms, chats and transactions, $30 usage credit; adds form, chat and transaction tracking and campaign and keyword reports |
| Pro | $100/mo | Not listed | Single account; same lead allowance as Plus; adds report builder, scheduled reports, call flows (IVR, geo-routing) and HIPAA-compliant tracking |
| Elite | $160/mo | Not listed | Single account; same lead allowance as Plus; adds automatic lead-qualification rules, multi-click attribution and customer journey reports |
| Plus (unlimited accounts) | $500/mo | Not listed | Unlimited accounts; up to 1,908 call leads and 2,500 forms, chats and transactions, $250 usage credit |
| Pro (unlimited accounts) | $800/mo | Not listed | Unlimited accounts; up to 2,325 call leads and 3,000 forms, chats and transactions, $300 usage credit |
| Elite (unlimited accounts) | $1,250/mo | Not listed | Unlimited accounts; up to 3,158 call leads and 4,000 forms, chats and transactions, $400 usage credit |
Read from a US connection on Nov 1, 2026; every price is per month and the page doesn't mention yearly billing. Usage beyond the included credit is billed: 10¢ per form, chat or transaction, $2.50 per extra local number, $3.50 per toll-free number, 4.5¢ per local minute, 6.5¢ per toll-free minute, 2¢ per minute of transcription, 3¢ per text, and $50/mo for white label. The page labels plans 'Single Account' and 'Unlimited Accounts', but its feature table lists accounts the other way round. Per the help center (read Nov 1, 2026), AI Lead Analysis of calls is included in the 2¢/minute transcription rate; other AI analysis costs $0.015 per input group and $0.05 per output group, about $0.05 to $0.06 for a typical 3-minute call.
Checked Nov 1, 2026 on WhatConverts's pricing page. Prices change often, so confirm before you buy.
WhatConverts pros and cons
What stands out
- 14-day free trial on every plan
- Call tracking starts at $30/mo
- No limit on the number of users
- Per-unit usage rates published on the pricing page
- AI call summaries included in the transcription rate
- Unlimited-account plans and white label for agencies
Watch out for
- Usage charges can push the bill above the plan price
- Automatic lead-qualification rules are listed only on Elite
- No yearly pricing or free plan
- Pricing page contradicts itself on account limits
- AI pricing is explained in the help center, not on the pricing page
Based on WhatConverts's own pages, not hands-on testing.
What are the alternatives to WhatConverts?
We list 20 other AI Marketing & Creative tools: AdCreative.ai, Amplitude, Aspire, CallRail, Crazy Egg, Databox, Iconosquare, Influencer Hero, Later, Leadfeeder, LettrLabs, SocialBee, soona, SurveyMonkey, SurveySparrow, Survicate, Thryv, Vista Social, VWO (Wingify), Zonka Feedback. Each one below shows its starting price and when you might pick it instead.
AdCreative.ai · From $20/moChoose AdCreative.ai if you want a lower starting price ($20/mo vs $30/mo).
CallRail · From $50/moChoose CallRail if you'd like a second option to compare for finding sales leads.
Influencer Hero · From $454/moChoose Influencer Hero if you also need help making ads and marketing assets.
Vista Social · From $99/moChoose Vista Social if you also need help making ads and marketing assets.
VWO (Wingify) · Custom pricingChoose VWO (Wingify) if you also need help making ads and marketing assets.
Zonka Feedback · Custom pricingChoose Zonka Feedback if you also need help answering customer questions.
WhatConverts FAQ
How much does WhatConverts cost?
Single-account plans are $30/mo (Call Tracking), $60/mo (Plus), $100/mo (Pro) and $160/mo (Elite); unlimited-account plans are $500, $800 and $1,250/mo, plus usage beyond the included credit (checked Nov 1, 2026).
Does WhatConverts have a free trial?
Yes. Every plan includes a 14-day free trial.
Does WhatConverts have a free plan?
No. There's a 14-day trial, then a paid plan.
What AI features does WhatConverts have?
AI Lead Analysis gives call summaries, keywords, intent and sentiment, and AI-powered Lead Intelligence rules analyze call transcripts and form content to qualify leads.
How much does WhatConverts AI cost?
AI Lead Analysis of calls is included in transcription at 2¢ per minute. Other AI analysis costs $0.015 per input group and $0.05 per output group; the help center estimates $0.05 to $0.06 for a 3-minute call.
What usage fees does WhatConverts charge?
Beyond the included credit: 10¢ per form, chat or transaction, $2.50 per local number, $3.50 per toll-free number, 4.5¢ per local minute, 6.5¢ per toll-free minute and 3¢ per text.
Is WhatConverts good for agencies?
It's built with agencies in mind: unlimited-account plans from $500/mo, white label for $50/mo and no limit on users per account.
How many users can I add to WhatConverts?
The pricing page says there's no limit to how many users can be added to an account.
Sources and how we checked
- Official pricing page, checked Nov 1, 2026
- Official website
- WhatConverts help center: Understand the AI Usage Rates (read Nov 1, 2026), checked Nov 1, 2026
- WhatConverts blog: AI Call Summary / Lead Analysis product update (Jul 25, 2024), checked Nov 1, 2026
- WhatConverts help center: What are AI-Powered Lead Intelligence Rules? (read Nov 1, 2026), checked Nov 1, 2026