What does VWO (Wingify) do?
VWO is now sold as Wingify after VWO and AB Tasty united. The platform covers A/B, split and multivariate testing, personalization, feature rollouts and behavior analytics, with Wingz AI included. Pricing is a custom proposal, with a 30-day free trial. It suits growth and product teams running regular experiments; skip it for a fixed low monthly price.
- Wingz AI. Wingify's AI layer: it proposes hypotheses, sets up tests and reports results, builds audiences and monitors rollouts, per the homepage.
- AI text recommendations. Generates alternative versions of existing website copy inside the test and personalization editor.
- A/B, split URL and multivariate testing. Run experiments with a visual (WYSIWYG) or code editor; multivariate and cross-domain tests from Pro.
- Personalization. Segment and target visitors, with add-ons for predictive data and emotion-based personalization.
- Behavior and journey analytics. Behavior analytics, journey analytics and user feedback, sold as one analytics product.
- Feature management. Feature rollouts, feature experimentation and mobile app testing.
- Wingz Advanced. Paid upgrade adding an MCP server with behavior analytics data, AI workflows, AI Autopilot and synthetic A/B tests.
- Data and hosting. Data centers in the US, the EU and India, a global CDN and two-factor authentication on every product.
Who is VWO (Wingify) for?
VWO (Wingify) is a good fit if you're a website owner or a team lead, and you need help making ads and marketing assets.
How much does VWO (Wingify) cost?
VWO (Wingify) doesn't publish prices for its paid plans. It has no free plan. Its pricing page lists a free trial. We checked this on Oct 30, 2026 on the official pricing page.
- Starts at
- Custom pricing
- Free plan
- No
- Free trial
- 30 days, no credit card required
On Oct 30, 2026 vwo.com redirected to wingify.com, whose plans page lists Growth, Pro and Enterprise tiers without prices and says 'No fixed plans. Just a custom proposal'. Wingz Core AI is free with every product; Wingz Advanced is a paid upgrade. The homepage offers a 30-day free trial.
VWO (Wingify) plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Growth | Custom | Custom | Custom pricing; visual and code editor, unlimited experiments, variations and metrics, basic targeting and reporting, multi-arm bandit and rollouts, QA Assistant, Wingz AI Core |
| Pro | Custom | Custom | Custom pricing; adds advanced targeting and reporting, guardrail metrics, sample ratio mismatch detection, multivariate and cross-domain testing |
| Enterprise | Custom | Custom | Custom pricing; adds all targeting and reporting, self hosting, ROI dashboard, approval workflow, SSO, API access, 24x7 support |
On Oct 30, 2026 vwo.com and vwo.com/pricing redirected to wingify.com. The plans page lists Growth, Pro and Enterprise tiers (plus a Core plan for some products) with no prices and says 'No fixed plans. Just a custom proposal built around your goals and scope.' Bundling products earns a discount. Wingz Core AI is free with all Wingify products; Wingz Advanced is a paid upgrade. The homepage offers a 30-day free trial with no credit card required.
Checked Oct 30, 2026 on VWO (Wingify)'s pricing page. Prices change often, so confirm before you buy.
VWO (Wingify) pros and cons
What stands out
- Wingz Core AI included with every product
- Testing, personalization, analytics and feature flags on one platform
- 30-day free trial with no credit card required
- Unlimited experiments, variations and metrics from the Growth plan
- US, EU and India data centers
Watch out for
- No public prices; every plan is a custom proposal
- Brand change from VWO to Wingify may confuse existing documentation
- Advanced AI (Autopilot, synthetic tests) is a paid upgrade
- Built for teams with regular testing programs, not occasional tests
- Many capabilities sold as separate products and add-ons
Based on VWO (Wingify)'s own pages, not hands-on testing.
What are the alternatives to VWO (Wingify)?
We list 20 other AI Marketing & Creative tools: AdCreative.ai, Amplitude, Aspire, CallRail, Crazy Egg, Databox, Iconosquare, Influencer Hero, Later, Leadfeeder, LettrLabs, SocialBee, soona, SurveyMonkey, SurveySparrow, Survicate, Thryv, Vista Social, WhatConverts, Zonka Feedback. Each one below shows its starting price and when you might pick it instead.
AdCreative.ai · From $20/moChoose AdCreative.ai if you'd like a second option to compare for making ads and marketing assets.
Aspire · Custom pricingChoose Aspire if you'd like a second option to compare for making ads and marketing assets.
Influencer Hero · From $454/moChoose Influencer Hero if you'd like a second option to compare for making ads and marketing assets.
Later · From $18.75/moChoose Later if you'd like a second option to compare for making ads and marketing assets.
SocialBee · From $29/moChoose SocialBee if you'd like a second option to compare for making ads and marketing assets.
soona · From $13/moChoose soona if you'd like a second option to compare for making ads and marketing assets.
Zonka Feedback · Custom pricingChoose Zonka Feedback if you also need help answering customer questions.
VWO (Wingify) FAQ
How much does VWO cost?
VWO is now Wingify and publishes no prices. On Oct 30, 2026 its plans page said there are no fixed plans, only a custom proposal based on your goals and scope.
Is VWO now Wingify?
Yes. On Oct 30, 2026 vwo.com redirected to wingify.com, which says 'AB Tasty and VWO have united'.
Does Wingify (VWO) have a free trial?
Yes. The homepage offers a 30-day free trial with no credit card required, and trials include a data-rich demo account.
What does Wingz AI do?
Per Wingify, it proposes test hypotheses, sets up tests and reports results, builds audiences, picks content and flags rollout issues.
Is Wingz AI a paid add-on?
Wingz Core is free with all Wingify products. Wingz Advanced, with AI workflows, AI Autopilot and synthetic A/B tests, is a paid upgrade.
Which plans does Wingify offer?
Growth, Pro and Enterprise for most products, plus a Core plan for web experimentation and analytics; all are priced by proposal.
Does Wingify discount bundles?
Yes. The plans page says bundling multiple products comes with a pricing discount.
Where is Wingify data stored?
Wingify lists data centers in the US, the EU and India, with a global CDN spanning ten locations.
Sources and how we checked
- Official pricing page, checked Oct 30, 2026
- Official website
- Wingify homepage (vwo.com redirects here) (checked Oct 30, 2026), checked Oct 30, 2026