What does SurveyMonkey do?
SurveyMonkey is an online survey and form builder with 400+ templates, AI survey building and AI analysis of responses on paid plans. Individual plans run from a limited free Basic tier to $39/mo billed annually, or $149 billed monthly. It suits teams collecting customer or employee feedback; skip it for heatmaps or site analytics.
- Build with AI. Create a survey from a prompt; listed on the free Basic plan, with an AI Survey Generator linked from the homepage.
- Analyze with AI. AI analysis of survey responses, listed on Advantage Annual and Team Advantage.
- Surveys and online forms. Build surveys and forms, with 400+ templates according to the homepage.
- Recurring surveys. Advantage is described as accelerating feedback programs with recurring surveys and AI analysis.
- Research Panel (SurveyMonkey Audience). Buy responses from a target audience; sold separately from plan prices.
- HRIS integrations. Connect to an HR system to automate pulse surveys and spot engagement dips, per the homepage.
- Team collaboration. Team plans start at 3 users with shared response pools of 50,000 or 100,000 a year.
- Admin and security. Admin and security controls, with Enterprise for 5+ users and custom response limits.
Who is SurveyMonkey for?
SurveyMonkey is a good fit if you're a business owner or a team lead, and you need help making ads and marketing assets.
How much does SurveyMonkey cost?
SurveyMonkey starts at $39/mo. It also has a free plan. We checked this on Oct 30, 2026 on the official pricing page.
- Starts at
- $39/mo
- Free plan
- Yes
- Free trial
- Not offered on the pricing page
Advantage Annual for one user, $468 billed annually with 15,000 responses a year; Standard Monthly is $149/mo for 1,000 responses a month and Premier Annual $139/mo ($1,668 a year). Team Advantage is $30 and Team Premier $92 per user per month billed annually, 3-user minimum. Extra responses cost $0.15 each. Basic is free with limited responses. Checked Oct 30, 2026.
SurveyMonkey plans compared
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| Basic | $0 | $0 | 1 user; limited responses per survey (exact amount shown only after sign-up); 'Build with AI' |
| Standard Monthly | $149/mo | Not listed | 1 user; 1,000 responses a month; $0.15 per additional response |
| Advantage Annual | Not listed | $39/mo | 1 user; 15,000 responses a year; 'Analyze with AI'; $468 billed annually |
| Premier Annual | Not listed | $139/mo | 1 user; 40,000 responses a year; $1,668 billed annually |
| Team Advantage | Not listed | $30/user/mo | 3+ users; 50,000 responses a year; 'Analyze with AI' |
| Team Premier | Not listed | $92/user/mo | 3+ users; 100,000 responses a year |
| Enterprise | Custom | Custom | Custom pricing via demo; 5+ users; custom response limit |
Prices from surveymonkey.com/pricing/individual/ and /pricing/ (team plans), checked Oct 30, 2026; prices use '$' without a currency code. Only Standard is billed monthly; Advantage, Premier and the team plans are billed annually. Paid plans charge $0.15 per response over the limit, and SurveyMonkey Audience panel responses are sold separately. No free trial is mentioned.
Checked Oct 30, 2026 on SurveyMonkey's pricing page. Prices change often, so confirm before you buy.
SurveyMonkey pros and cons
What stands out
- Free Basic plan, including 'Build with AI'
- AI analysis of responses on Advantage and Team Advantage
- Clear response limits and overage price on every paid plan
- Large template library (400+, per SurveyMonkey)
- Optional research panel for reaching new respondents
Watch out for
- Month-to-month Standard costs $149/mo with 1,000 responses a month
- Basic response limits are only shown after sign-up
- Team plans need at least 3 users
- No free trial is mentioned for paid plans
- Panel responses cost extra
Based on SurveyMonkey's own pages, not hands-on testing.
What are the alternatives to SurveyMonkey?
We list 20 other AI Marketing & Creative tools: AdCreative.ai, Amplitude, Aspire, CallRail, Crazy Egg, Databox, Iconosquare, Influencer Hero, Later, Leadfeeder, LettrLabs, SocialBee, soona, SurveySparrow, Survicate, Thryv, Vista Social, VWO (Wingify), WhatConverts, Zonka Feedback. Each one below shows its starting price and when you might pick it instead.
AdCreative.ai · From $20/moChoose AdCreative.ai if you want a lower starting price ($20/mo vs $39/mo).
Amplitude · FreeChoose Amplitude if you'd like a second option to compare for making ads and marketing assets.
Aspire · Custom pricingChoose Aspire if you'd like a second option to compare for making ads and marketing assets.
Databox · From $71/moChoose Databox if you'd like a second option to compare for making ads and marketing assets.
Influencer Hero · From $454/moChoose Influencer Hero if you'd like a second option to compare for making ads and marketing assets.
SurveySparrow · Price not checkedChoose SurveySparrow if you also need help answering customer questions.
VWO (Wingify) · Custom pricingChoose VWO (Wingify) if you'd like a second option to compare for making ads and marketing assets.
WhatConverts · From $30/moChoose WhatConverts if you want a lower starting price ($30/mo vs $39/mo).
Zonka Feedback · Custom pricingChoose Zonka Feedback if you also need help answering customer questions.
SurveyMonkey FAQ
How much does SurveyMonkey cost?
Individual plans are Standard at $149/mo billed monthly, Advantage at $39/mo ($468 a year) and Premier at $139/mo ($1,668 a year). Team plans are $30 or $92 per user per month billed annually (checked Oct 30, 2026).
Is SurveyMonkey free?
Yes, Basic is free for 1 user, but you can only view a limited number of responses per survey. SurveyMonkey shows the exact limit after you sign up.
Does SurveyMonkey have AI features?
Yes. Its pricing pages list 'Build with AI' on Basic and 'Analyze with AI' on Advantage plans, and the homepage links an AI Survey Generator.
Can I pay SurveyMonkey monthly?
Only Standard is billed monthly, at $149/mo for 1,000 responses a month. Advantage, Premier and team plans are billed annually.
What happens if I go over my response limit?
Paid plans charge $0.15 per additional response, according to the pricing page footnote.
What is the minimum team size?
Team Advantage and Team Premier need 3 or more users; Enterprise starts at 5 users.
Does SurveyMonkey offer a free trial?
The pricing pages don't mention a free trial; the free option is the Basic plan.
Is SurveyMonkey good for website conversion research?
It collects feedback through surveys and forms. For heatmaps, recordings or A/B tests you would pair it with a tool such as Crazy Egg.
Sources and how we checked
- Official pricing page, checked Oct 30, 2026
- Official website
- SurveyMonkey team pricing (checked Oct 30, 2026), checked Oct 30, 2026
- SurveyMonkey homepage (checked Oct 30, 2026), checked Oct 30, 2026